This Old Marketing

While the Elon Musk/Twitter saga rages on, Robert and Joe cover major changes (or not) in the native advertising/sponsored content industry. In other news, Netflix's subscriber loss is a warning sign for streaming paid media.

And...Rolling Stone goes creator economy. What does that mean for the brand and for media in general?

Rants and raves includes a content entrepreneur story from AdWeek and analysis on whether web scraping is legal.

This week's links:

Netflix Subscriber Loss

Netflix Looks at Ad-Supported Model

Rolling Stone Goes Creator Economy

Rolling Stone MrBeast Case Study

Integrity and Sponsored Content

Influencers Are Becoming Entrepreneurs

Web Scraping


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Direct download: 22-04-22-Episode-320.mp3
Category:Content Marketing -- posted at: 4:00am EDT