Sep 2, 2026
In this episode of the SEAA Podcast, Bill Glass sits down with Brian Booth from Enroll & Pay to explore why the future of payments is about far more than rates and terminals. Brian shares his journey from performance-based marketing into payments technology and explains how Enroll & Pay has evolved into an embedded loyalty and data platform that operates directly within the payment flow.
The conversation dives into one of the industry's biggest challenges, merchant attrition, and how value-added services like frictionless, card-linked loyalty can create stickier merchant relationships while helping businesses better understand their customers. They discuss how Enroll & Pay uses transaction data to identify customer behavior, increase visit frequency and spending, and deliver measurable ROI to merchants all without requiring customers to download an app, scan a QR code, or repeatedly enter a phone number. Bill and Brian also explore the growing role of AI in data analytics, marketing, and operational efficiency, as well as how ISOs can use loyalty technology not just as an additional revenue stream, but as a powerful tool for reducing churn and strengthening their merchant portfolios.