Nov 15, 2024
Dr. Jean, The Results Queen® and her special guest, Katie Smith, an expert marketing strategist discuss the benefits of a Fractional CMO. Katie shares her circuitous journey from environmental science and outdoor guiding to discovering a passion for marketing and connection. Dr. Jean and Katie discuss Katie's role as a fractional Chief Marketing Officer helping small, growing companies build efficient, goal-oriented marketing strategies. They emphasize the importance of deeply understanding customer needs and aligning marketing with overall business objectives - a philosophy that has driven 800% revenue growth for one of Katie's manufacturing clients on just a 3% marketing budget. The conversation highlights the belief in the power of metrics to tell the story of what's working in marketing and business growth. Dr. Jean and Katie share actionable steps for listeners to evaluate their goals, research their customers, and implement data-driven marketing approaches.
Find Katie here:
Website: https://followthewildpath.com/
Linked In: https://www.linkedin.com/in/katiesmithwildpath/