Fri, 24 June 2022
An alignment between sales and marketing inspires the competitive collaboration needed to develop consistent business growth that is scalable across the departments of the organization. In today’s episode of The Sales Evangelist Donald is joined by Gregg Ames, CCO of Act-On Marketing Automation, to discuss his take on building a proper sales and marketing alignment.
Great solutions occur when sales and marketing stop acting as separate processes.
How sellers can help with the alignment:
Three implementation times for inter-departmental unification:
If you look at these elements, you’ll be successful.
Create feedback loops, which can be small email or slack technologies, or well-structured interval meetings between relevant parties.
AE working for an organization - how to implement?
We’re chasing numbers, so it’s important to measure good metrics to hit the proper revenue targets. However, we’re not as comfortable talking with our teams and having earnest discussions about the high-level air cover or ABM strategies that should be the next customers.
Initiate dialogues with peers to at least establish a strategy that will move the organization closer to the desired outcomes.
Gregg’s final takeaway? Embrace your marketing team, because it’s much easier to win as a team when sales and marketing are properly aligned. Email Gregg at firstname.lastname@example.org or connect with him on LinkedIn for more interesting and relevant sales content.
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This episode is brought to you in part by Skipio.
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As one of our podcast listeners, we value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey. We’d love for you to join us for our next episodes by tuning in on Apple Podcast, Google Podcast, Stitcher, or Spotify. Audio provided by Free SFX, Soundstripe, and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.