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Ecom Experiences

Jun 17, 2024

Jen Yu and Alex Penfold are the Co-founders of Jaxon Lane, an award-winning California-based skincare brand. After Alex became dissatisfied with existing men’s skincare products and began using Jen’s products instead, the husband and wife team founded Jaxon Lane to offer high-performing skincare for men. Jen is also...


Jun 10, 2024

Shelley Griffin is the Director of Ecommerce and Marketing at Caffe Vita, a Seattle-based coffee roasting company established in 1995. With over 10 years of in-house and agency experience and two years with the company, Shelley has been instrumental in scaling Caffe Vita’s online store and subscription program. She...


Jun 3, 2024

Ashlee Anderson is the Director of Ecommerce and Performance Marketing at DECKED, a truck bed storage solutions company. She previously served as the Director of Ecommerce and Performance Marketing at Rumpl, an outdoor gear brand known for its performance material blankets. In this role, Ashlee oversaw the...


May 27, 2024

Nick Hernandez is the Director of Ecommerce at Felina, a women's apparel and intimates company. In his role, he drives the brand's recent pivot toward ecommerce and direct customer relationships. Nick is also a Founding Member of CartStars, a peer group of the most recognized leaders in ecommerce and retail. With nearly...


May 20, 2024

Colin Nielsen is the CMO and Marketing Director at Tier 1 Concealed, where he has been instrumental in driving the brand’s growth and recognition in the concealed carry enthusiast space. In his role, he is responsible for product development, content creation, and spearheading marketing initiatives. Colin’s...