Wed, 18 May 2016
Struggle to find the work-life balance for you and your agency? As an agency owner, it's so easy to become a prisoner within your business as you strive to make it the best digital agency out there. In this episode, we’ll cover:
Today’s podcast guest is Re Perez, founder of Branding For The People, a branding agency for entrepreneurs and small businesses. Re has worked for some pretty huge agencies working on some major Fortune 500 clients. He talks to us about leaving all that behind in order to build an agency around his personality and lifestyle finding the best work-life balance. Re had a pretty interesting journey that led him to starting his agency. His highly successful career took him from New York to Dubai and back to New York. Yet despite a successful career he wasn’t fulfilled with the work he was doing. He says that feeling coupled with a negative personal experience left him deeply questioning his next steps in life. He took 6 months off to travel, meditate, practice yoga and figure out what was next… In his travels, he learned about a yoga studio called “Yoga For The People” and later a restaurant, “Food For The People”. Coincidence or fate?? :) Re took these signs, coupled with his gut instinct to become an entrepreneur, and started his agency Branding For The People - an agency that brings Fortune 500 branding solutions to small businesses. Branding Your AgencyRe says logos and slogans do not make a brand. Those things support a brand but are only marketing tools for identifying a brand. Branding is a desired perception. In order to create a desired perception you must first have a desirable perception of yourself. As a small business, if you want to be perceived as the leader in your category you have to behave like the leader in your category by:
Work-Life Balance: How To Build Your Agency Around Your LifestyleRe has one key motivator which determined how he would structure his business while staying true to himself: He didn’t want a traditional office job. Meaning, he didn’t want to work for anyone else or spend a bunch of time in board rooms. He wants to travel and connect with people outside of the office walls. He is very clear on his goals and values. Are you? 3 Ways to Build Your Agency Around Your Personality
Best advice: Be true to yourself and let the rest unfold.What’s holding as a prisoner to your agency? Comment below and tell me your biggest challenges. Discover the best Digital Agency Strategies today. Get Online Training to help you setup the right systems and strategies to help you grow faster. Building Your AuthorityFinding a work-life balance for you as an agency owner will not only benefit your agency but your team as you are establishing a healthy work relationship. But in order to build authority as a business owner and your digital agency, you need to be able to recognise other issues within your agency that needs your attention. No matter what challenge your agency is facing, I can help you get through all of it. There are many topics I can offer guidance from what the different phases of growth of your business will look like to how working with freelancers can benefit your team. Growing your agency can be a major struggle for any agency owner and I can show from knowing when it’s time to hire a sales manager or expand your sales team, creating a process for performance based pricing which can be the best pricing strategy for your business and learning how to keep your big name clients happy. Are you ready to create something cool and want more advice? Learn about my career and different experiences as well as tips, tricks and insights by checking out my blogs that cover a wide variety of topics. Check out more from my Ask Swenk series and more of my videos on my Youtube channel. There you will find advice from myself and other agency experts.
Direct download: Smart_Agency_Master_Class_Podcast_-_Branding_for_the_people.mp3
Category:#PODCAST -- posted at: 5:00am MST |