Wed, 27 July 2016
Is your goal for your digital agency to increase your agency profit but are finding leaks within that are preventing you from achieving your goal? In today’s episode, we’ll cover:
Today’s guest on The Smart Agency Master Class is Charles Studt from Redbooth, which is a project management tool and so much more. Charles shares some amazing advice on ways to make your agency run more efficiently so you can maximize time and profit. He also talks about ways to eliminate the biggest profit drain of ‘em all... SCOPE CREEP. Why Scope Creep HappensCharles says most cases of scope creep is not due to an over zealous project team or a super demanding client. In most cases, it’s an agency’s lack of documented processes and lack of client education. Without a clear definition of the project and deliverables, there’s too much gray area. So, when a client asks for a little something extra an agency instinctively says ‘yes’ without having a plan in place for tracking and billing for it… and the scope creep monster rears its ugly head. That means you have to have a very specific client onboarding process which spells out what is (and is not) included in their new project. Do you have a documented client onboarding process? Is it consistent and repeatable? Having a process in place is just one of the 5 Steps to Prevent Scope Creep. And, if you have a client onboarding process, it will be your point of differentiation and part of your value statement. 5 Ways to Scale & Grow Agency Profit
I’ve checked out Redbooth and it’s a pretty fantastic tool for agencies. You can check it out for yourself FREE for 30 days by heading to www.Redbooth.com/Smart. Enroll in your trial PLUS get the agency templates such as: client intake, end of project, social media marketing, agency management, and more... all for FREE. Creating a Better AgencyCreating a solid strategy to grow agency profit can open up many doors for you as an agency owner. By evaluating other areas of weakness within your agency, you can create a better business and improve as an agency owner. And the best thing about it is, I can help you get through all of it. I can give you support and advice on many topics from what to do when you want to speed up sales processes, ways to increase your business profit margins or how you can build an authority for your agency. Growing your agency can be a major struggle for any agency owner and I can show you the different phases of growth you will experience, how placing a process for performance based pricing can be the best pricing strategy for your business and the three questions you need to ask yourself to sell more! Learn about my career and different experiences as well as tips, tricks and insights by checking out my blogs that cover a wide variety of topics. Find more from my Ask Swenk series and more of my videos on my Youtube channel. There you will find advice from myself and other agency experts.
Direct download: Smart_Agency_Master_Class_Podcast_-_Charles_Studt.mp3
Category:#PODCAST -- posted at: 5:00am MST |