Mon, 27 April 2015
Hey hey! Welcome to episode 133 of Life on Fire TV. Today we’re talking about one of the hottest topics around: podcasting.
Obviously you know what podcasting is, but what if you wanted to have your own podcast? Do you know how to create and launch a podcast? Or what the potential pitfalls and the possible benefits of having your own show are?
I’ll walk you through the fifteen steps necessary to launch your podcast, get your show off the ground and make it a smashing success. Learn from my mistakes and my wins so you can create a successful podcast, grow your audience, your client base and your revenue!
In this episode you’ll hear:
I’ve learned a lot in the time since this show was first born and I’d like to share with you each step that has helped me go from our initial launch to being one of the top-ranked video podcasts on iTunes.
Here are the steps:
1. Choose something you’re passionate about.
Get in alignment with your purpose and your passion and create a show based on that.
2. Define your outcome.
Why are you doing this and what will you get out of it? What will you give your audience?
3. Research and model.
Go on iTunes and see who is doing what. Look at their logos, their descriptions and their categories.
4. Define your ideal customer.
Who would you love to work with? That is your ideal customer and that is who you will target with your show.
5. What is your format?
Do you want to do interviews, Q&A’s, a scripted format, or a how-to? Depending on your format you may or may not choose video.
6. What is your twist?
Before John Lee Dumas started Entrepreneur on Fire no one was doing a 7-day a week show. Everyone, including his mentors, told him he was crazy and it wouldn’t work. He proved them wrong. So what can you do that is unique and will add your own spin?
7. Get your gear.
You will need certain gear to make the audio great, so do some research on this. Even if you’re doing video you still need great audio because you can make two shows out of it: one of video and one of audio only.
8. Produce your show.
Production is obviously very important. Your intro should frame for your listener what they’ll get out of the show and your outro should be a call to action. And your editing needs to be on point, if it doesn’t sound good people won’t listen!
9. Logo of your show.
You need to have an eye-catching logo and include a video icon in your description. If people see the video icon they’ll know you also have an audio version of your show (and you should) so they’ll look for that if they prefer audio.
10. The technology.
If you’re doing audio only you’ll upload your podcast to Libsyn. But if you’re doing video you want to host your videos on Amazon S3 and post them on YouTube. Don’t host your videos on Libsyn.
11. Submit to iTunes.
Optimize your keywords for the best possible ranking. And be sure to answer your audience’s one burning question: What’s in it for me?
12. Launch strategy.
Have five episodes ready to go the day you launch and then release one a day for however many days you choose. After that go back to your normal schedule (once a week, twice a week, three times a week, etc).
13. Marketing your show.
Have a subscribe and review contest, ask friends and family to participate and share your show. Get on other people’s podcasts and give value to their audiences so those people want to listen to you too. It’s a fast and simple way to reach more people.
14. Rise up the charts.
Take advantage of being on New & Noteworthy your first 8 weeks. Get a high ranking in your category so it’s easier for people to find you.
15. YouTube marketing.
If you’re doing a video podcast you want to post it on YouTube as well. YouTube is the second-highest ranked search engine in the world so it’s an especially good source if you are creating a how-to podcast.
I go into great detail on all of these steps on today’s show. I know it’ll help you launch a successful podcast so dive in and get to it! Thanks for being here and we’ll see you next time on Life on Fire TV!