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The PMU Podcast

With 18 years of extensive experience in the beauty industry, Shareen has dedicated the past decade to focusing on permanent makeup education and business development. Her expertise culminates in the creation of the PMU Podcast, designed to empower artists worldwide. Through this platform, Shareen aims to provide valuable insights, guidance, and inspiration to both aspiring and established permanent makeup artists. With a global reach, the PMU Podcast serves as a beacon of knowledge and support, offering practical advice and strategies for success in the competitive beauty landscape. Shareen's commitment to helping artists thrive underscores her dedication to fostering a supportive community where individuals can learn, grow, and achieve their goals. By leveraging her wealth of experience and industry insights, Shareen is poised to make a significant impact on the lives and careers of permanent makeup artists everywhere, solidifying her reputation as a leader and innovator in the field.

Jul 1, 2024

In this episode of Marketing Unveiled, hosted by Shareen Adair, the focus is on the significance of marketing research and analysis for understanding audiences and enhancing marketing effectiveness. Shareen, with her background as a scientist and a successful permanent makeup artist, shares insights from her own...

Jun 30, 2024

In this episode of 'Marketing Unveiled', host Shareen Adair, a permanent makeup artist with nearly two decades of experience, introduces the fundamentals of marketing for PMU entrepreneurs and small business owners. She explains the concept of marketing as a strategic process involving research, promotion, and...

May 16, 2024

How to Stand Out in the PMU Business

Are you looking to make a mark in the world of permanent makeup or PMU business? Whether you are a newcomer or contemplating entering this dynamic field, this blog is tailored just for you.

Starting a new business, especially in the competitive realm of permanent makeup, can be a...

May 12, 2024


Unlocking the Potential: Startup Costs, ROI, and Business Potential in the Permanent Makeup Industry

### Understanding Startup Costs in the PMU Business

Launching a successful PMU business requires meticulous planning and strategic investments. One of the initial costs to consider is training and certification....

May 9, 2024

Choosing the Right Business Model for Your PMU Career


Are you an employee, commission, or a rental practitioner? Choosing the right business model for your PMU career is crucial for success. Whether you're just starting out or looking to level up your business, understanding the pros and cons of employee, commission,...