Brain Trust: Audio, Print and Influence with Julieanne O’Connor and Michael Keeter

Back in August Alan talked with guests Julianne O'Connor and Michael Keeter, the founders of Influential Dental. They discussed the company's efforts to elevate the dental space through its Influential Dental Podcast and the glossy lifestyle magazine, Influence Eleve. Julianne and Michael emphasize that their focus is on the authentic human element and the non-clinical stories of dentists—highlighting their journeys, mentors, and the challenges they’ve overcome—rather than the negative connotations of the "influencer" label. Alan discusses his history with audio and the evolution of the Dental Hacks podcast, contrasting his audio-first approach with the increasing trend of video content. They also touch on the challenges of print media in the digital age, the creative process behind their respective content, and the surprising utility of AI in podcast production.

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Some links from the show:

• Influential Dental Podcast
• Influential Dental Instagram
• Influence Eleve magazine

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