CE, content creation and SEO with Ben Rojek from Spear Education (DHD83)

Alan sits down to talk with Ben Rojek, of Spear Education. Ben wears multiple hats at Spear and one of them was the editor of Spear Digest! He has a background in journalism and marketing and we had an interesting conversation about content creation for dentists!

• How is Spear helping dental students start their careers with affordable continuing education?
• How has the "content creation machine" that is Spear Education changed in the past several years?
• What's it like to be the editor or one of the most widely read dental blogs anywhere?
•  What are some easy things that regular dentists can do to be found online?
• Why should you start a blog? (spoiler: Al has thoughts)
• How should dentists respond to reviews?
• What are some great ways to portray yourself and your team on social media?
• How can Spear help you with patient education?

Some links from the show:

Spear Digest 

Spear Online

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