Prescribing the ZZZ Pack (DHS08)

Jason and Alan are joined by Lisa Moler of MedMark Media and Dr. Erin Elliott of Erin Elliot fame! They sat down to discuss a bunch of stuff on the second day of Voices of Dentistry! Topics include:

• How does one start a dental media company?
• The ZZZ Pack Podcast!
• Creating publications for specialists
• Dental Sleep Practice magazine
• What happens when you catch the sleep bug?
• Podcasting as "infotainment" (start with the "-tainment", move to the "info-")
• MedMark and social media...where are the big guys?
• Put it out there, you can't control how people react to your message
• Podcasts are social media
• The community that we've built through podcasting and social media
• Who are the "right" providers for sleep and airway?
• You don't have to treat, but you need to screen

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