Thu, 8 June 2023
Today on the Salesforce Admins Podcast, we talk to Andrew Mangano, Director of Product Management for Mobile at Salesforce.
Join us as we chat about the new features coming to Salesforce Mobile in the Summer ‘23 release.
You should subscribe for the full episode, but here are a few takeaways from our conversation with Andrew Mangano.
Why Salesforce is about interactions
Andrew comes to product management from a background in data science, which is why he was originally brought into Salesforce. This gives him a unique perspective on how to make data-driven decisions to build what customers need the most.
Before all of that, Andrew started in retail, which really informs how he thinks about Salesforce. For him, it’s all about interactions. While the rise of mobile is often framed in terms of how it’s caused people to disconnect from each other, Andrew sees an opportunity to reconnect. He wants Salesforce Mobile to help make your interactions with your customers more one-to-one and face-to-face.
The power of mobile
“The power of mobile is being able to get out there and do things more efficiently that you really couldn’t do before,” Andrew says. You can have all of the information you need, immediately accessible from the field. And you can share that information instantly throughout your organization so everyone is up to date.
Andrew’s team been trying to make data easier to navigate so your users can put away the phone and focus on the interaction. They’re releasing Dynamic Forms for Mobile in Summer ‘23 you can help your users spend less time thumbing through lists and more time getting things done.
Offline access to your data
A common misconception about Salesforce Mobile is that it’s meant to be somehow replace or stand in for the desktop experience. However, Andrew points out that it’s more about adoption and engagement. It’s about putting Salesforce in the hands of employees that wouldn’t otherwise be on the platform and giving them access to new tools and information they haven’t been able to use before.
Bringing Salesforce to new places with mobile also introduces new challenges, namely, what if you need access to your information in a place with spotty internet? They’ve engineered an offline solution for that, coming in this release, which will let you still access the data you need even if you’re not connected to the cloud.
There’s even more coming soon, so be sure to enable all objects for Dynamic Forms and stay posted.