Kevin Ward's YES Talk | Real Estate Coaching and Success Training for Agents

Glengarry Glen Ross is the worst sales training ever for Realtors because:

1. It portrays real estate sales as self-centered, not client-centered.
2. It's high pressure which causes high resistance.
3. It implies you have to to be a jerk to be successful.

Here is the YesMasters approach that gets "Yes" without the BS:

1. It's about the clients' best interest, not yours.
2. It values strong leadership that inspires good decisions for the seller.
3. It’s a cocktail of high skills with a heart for the people you serve.

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