Thu, 15 August 2019
How do you handle this objection when a seller- who knows that his expired listing is overpriced- insists on using the same agent and selling it for a lower price?
If the seller says it’s their fault that it was overpriced
You explain to them that a professional agent wouldn’t follow their advice instead of his expertise just to please them.
If the seller says it was the agent who suggested the wrong price
You ask the seller why they would go back to the same agent when he has already mispriced the expired listing.
A skilled agent knows that a lot of preparation and follow-through at the post-negotiation stage are major factors in selling expired listings for top dollar.
At YesMasters, we train agents to overcome objections to get better results so you don’t have those objections in the first place.
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Direct download: YESTalk-154_-_How_to_Overcome_This_Killer_Pricing_Objection.mp3
Category:general -- posted at: 7:47am PST