Kevin Ward's YES Talk | Real Estate Coaching and Success Training for Agents

The biggest real estate lead generation secret ever is… SELLERS

And now, more than ever, this is really powerful because they give you leverage for more business opportunities.

Here are the 3 types of leverage you get from sellers:

  1. Marketing leverage. Every time you get a listing, you get a free billboard for buyers and future sellers in the neighborhood. Make sure you price it right and get it sold. So when other buyers see the sold sign, they’ll know that you’re the agent that gets results.
  2. Agent leverage. When you have a listing, you attract buyers and buyers’ agents. These agents then work to bring buyers in for your seller.
  3. Deal leverage.
    • Sellers will become buyers after they sell.
    • Sellers attract buyers. Some of these buyers come directly to you, so you have the chance of double ending that sale.
      Homeowners know other homeowners. Sellers can give you referrals after a successful sale.
    • Focus your lead generation on sellers because when you get a listing, you have multiple ways to make money from that.

What are you doing to get sellers?

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Kevin Ward is a real estate coach, speaker, and trainer at and #1 Bestselling author of "The Book of YES: The Ultimate Real Estate Agent Conversation Guide."

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