Kevin Ward's YES Talk | Real Estate Coaching and Success Training for Agents

I just got dogged on FaceBook about one of my scripts.  And, yes, I took it personally.  The script he was dogging has made me over a million dollars, and is not being used by agents all over the country successfully making them a lot of money today. 

However, the attack on one of my scripts also reflects some of the common misconceptions about scripts that Realtors often have.

The script is not near as critical as the skill of the one using it.  And even the best script with the best delivery, is not going to get you the result you want every time.  Just like a shot on goal in soccer, even the best miss more goals than they make.

Here are 3 Reasons most scripts don't work:

  1. If the script is B.S.
  2. If it is delivered by an amateur where is sounds like a script or the agent is scared.
  3. If the motive is pure selfishness. When an agent is strictly in it for themselves, people can feel that vibe and they will resist.

The keys to making a great script work is #1) mastering skill, #2) sincerity, and #3) tenacity.  People are sick and tired of traditional sales closes and scripts, but when they believe that you care about them and you are great at what you do, people will follow you.

If this episode helps you, please LIKE, COMMENT & SHARE. Hit SUBSCRIBE to get notices of new episode! Go to For more killer training videos for REALTORS who want more Yes's and more Successes in their business and in their life! From Kevin Ward, international real estate trainer, speaker, and coach.

Direct download: YESTalk-_53-_Why_Real_Estate_Scripts_Dont_Work_-_5_3_17_11.06_AM.mp3
Category:general -- posted at: 3:21pm PST