Kevin Ward's YES Talk | Real Estate Coaching and Success Training for Agents

When done correctly, a Comparative Market Analysis (CMA) will consistently be more accurate and more reliable than a Zestimate. Why?
1. Because Zestimates® are automated, computer-generated estimates that are generated from a set algorithm based on simple numbers available through MLS & Tax Records such as square footage, number of bedrooms, baths, garage, and tax appraised values, etc.
2. Because a CMA uses more information and data than just raw numbers. A market analysis takes into account the features, quality, location, and condition of the subject property and the comparable properties.
3. Because a CMA adds the benefit of human intelligence where a license agent actually evaluates all the factors mentioned above 1and can make adjustments based on differences or similarities of the properties. The largest variable is the competence of individual agent doing the market analysis.


If this episode helps you, please LIKE, COMMENT & SHARE. Hit SUBSCRIBE to get notices of new episode! Go to For more killer training videos for REALTORS who want more Yes's and more Successes in their business and in their life! From Kevin Ward, international real estate trainer, speaker, and coach.

Direct download: YESTalk-_71-_Is_a_Zestimate_as_accurate_as_a_CMA_-_11_8_17_9.06_PM.mp3
Category:general -- posted at: 10:57am PST