Adam Ferrier is 'The Consumer Psychologist', Australia's leading consumer psychologist. Adam was the Founding Partner and Global Head of Naked Communications, one of Australia's most awarded agencies, and is currently the Global Chief Strategy Officer / Partner at Cummins & Partners, a leading creative media agency in Australia.
After graduating from university with degrees in commerce AND clinical psychology, Adam began his career as a forensic psychologist in maximum security prisons, before making the leap to advertising!
Adam is a regular commentator on consumer behaviour on TV, including being a regular panelist on the Gruen series, Sky News and Ten News. He has appeared on Celebrity Apprentice and Australia's Next Top Model. He has a weekly segment on national drive show 'The One Percenters' on radio station MMM, and monthly show with James O'Loghlin ABC Sunday Nights. He's commentated and/or written for TIME, The Australian, Mumbrella, B&T (on editorial board), Fast Company, The Guardian, Wall Street Journal, and others.
Adam's work has won multiple awards, he is an in-demand keynote speaker. Adam was part of the team that created and oversaw the implementation of the 2014 ABC Mental As... program. A week of content to raise awareness, and create action for mental health issues in Australia.
Adam was the Curator and Co-Founder of MSIX (Marketing Sciences ideas Xchange) and the MSIX Awards. A conference dedicated to the helping marketers and advertisers embrace science and scientific principles to enhance their marketing, media and advertising efforts.
In May 2014 Adam released his first book, 'The Advertising Effect: How to change behaviour' (Oxford University Press).
If you're don't know what a consumer psychologist is or does, or perhaps you're wondering what influences your purchasing decisions, then listen to this interview!
Naomi Harrison is a Consulting Psychologist and Executive Coach with 20 years experience as an in house and consulting psychologist and HR professional. She is currently based in Singapore where she runs her own consultancy ‘PsychInsight’.
As a teenage uni student Naomi knew she had to do something with people and in business. She was passionately interested in how the world was operating, how companies were operating, and essentially how a person fits into the system. Hence she ended up studying Psychology, and Business Psychology through her Master of Arts in Psychology at UNSW.
Whilst working and living in London 8 years later Naomi embarked on a Masters of International Business. Naomi has also completed Graduate Diploma in Family Therapy to assist her with a deepened understanding of systemic theories.
During her career Naomi has consulted with a range of clients in different industries including banking, manufacturing, retail, oil and gas and pharmaceuticals. Her roles have included such things as recruitment, enterprise bargaining, management development and transitioning, leadership development, talent management, and of course executive coaching. Naomi's assignments have spanned over twenty countries from Nigeria to Brazil, and she loves the challenge of taking cultural implications into account when consulting.
Prior to starting PsychInsight Naomi worked as the Group Global Talent Development Manager for Cadbury Schweppes. Here she Co-created Cadbury’s Global Early Career Assessment Centre, and designed and delivered the Global Graduate programmes and the Global Early Careers Strategy.
Naomi was an Australian Psychological Society (APS) national committee member for the Coaching Psychology Interest Group for 5 years from 2010-2015.
Naomi says coaching as an industry is a changing landscape and believes the psychology profession has a lot to offer this field. and that there are many opportunities for psychologists aspiring to be executive coaches.
So lets see how we all wear it differently with Naomi Harrison!