Justin Hendrix, Executive Director at NYC Media Lab, discusses how personalization can help product managers build better products for users, the business case for personalization, and what the future holds. Get the latest updates from the show at www.thisisproductmanagement.com.

Jack Cole, Director of Design at Motivate Design, talks about how to source people for user discovery, what questions to ask them, and what metrics and qualitative feedback to look out for. Get the latest updates from the show at www.thisisproductmanagement.com.

Swapnil Parikh, a monetization product manager at Tumblr, illustrates how monetization is at the intersection of sales and user experience. He shares what a day in his life is like and why cracking the code of the native experience is the key to revenue. Get the latest updates from the show at www.thisisproductmanagement.com.

Tristan Kromer shares the differences between qualitative and quantitative user feedback, how to effectively formulate hypotheses, and the role of statistical significance in interpreting results. Get the latest updates from the show at www.thisisproductmanagement.com.

Gayle Laakmann McDowell, Author of Cracking the PM Interview and former software engineer at Google, Microsoft, and Apple, shares what it takes to become a top 1% product manager, how to answer the toughest PM job interview questions, and how to advance your career in the field. Get the latest updates from the show at www.thisisproductmanagement.com.