Jason Schwartz, Product Owner of Conversion at Spotify, talks about cohort analysis, analyzing user behavior, and how to convert freemium users into paying customers. Get the latest updates from the show at www.thisisproductmanagement.com.

Max Galka, founder of Metrocosm and Revaluate, tells us about running tests, understanding some of the challenges of data collection and analysis, and adapting best practices to specific use cases and organizations. Get the latest updates from the show at www.thisisproductmanagement.com.

Josh Wexler, Director of Solutions at Originate, shares how prototypes can serve as a valuable method for communicating internally and externally, how to gain insights from user testing, and the common mistakes he sees product teams make. Get the latest updates from the show, along with the ebook we co-wrote with Josh, “What Product Managers Need to Know About Rapid Prototyping”, at www.thisisproductmanagement.com.

Nadav Benbarak, Head of Product Marketing at Okta, discusses the opportunities in security, balancing user experience with security, and what organizations can do to be more secure. Get the latest updates from the show at www.thisisproductmanagement.com.