Preview Mode Links will not work in preview mode

Celebrating 1.5 Million Downloads!

Weekly interviews with best-selling authors, innovative thought-leaders and top-shelf executives sharing techniques and tips for business and career success. Listen for three action items you can use today.

Jun 8, 2024

Nicolaj Siggelkow discusses his book "Connected Strategy" and how to build continuous customer relationships for competitive advantage. Nicolaj is a professor at the Wharton School, University of Pennsylvania, where he also serves as co-director of the Mack Institute for Innovation Management. Listen as he describes how by designing your own “connected strategy,” you can unite the right technology with the right revenue model to reinvigorate and extend customer connections.  

Host, Kevin Craine

Want to be a guest? Everyday-MBA.com/guest