May 2, 2017
Bruce chats with branding expert Paul Copcutt on the importance
of creating a strong brand as an employee in the trucking industry.
Understand why having a brand is important even if you are not in
business and how that can help you move into the top 20% of the
fleet where the opportunities are for the future. Paul specializes
in helping employees with their personal brand creating strong
careers for the future. Learn more about Paul and his work at
www.paulcopcutt.com
This episode is sponsored by Challenger Motor Freight at www.challenger.com and
Outridge Translation Services at www.outridgetranslation.com
The Tune of the Week is by the Road Birds and their song Lonesome
Star off their Round Trip Album. You can purchase their music at
www.cdbaby.com/roadbirds
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The Lead Pedal Podcast is a show for those in the trucking industry
wanting to improve their careers or businesses. The shows include
interviews and topical information relevant to the transportation
industry. The show is published every Tuesday and is available at
www.theleadpedalpodcast.com
, ITunes, Stitcher, Tunein, SoundCloud, and other popular podcast
platforms. You can learn more about Bruce Outridge and the bands
behind the music of the show at www.bruceoutridge.com
under the podcast tab.