Tom Marchant is Co-Founder of award-winning, tailor-made luxury travel company Black Tomato. Described by Harper’s Bazaar as “having a finger on the pulse of travel that is incomparable” his experience shaping the business in the US and the UK has enabled a deep understanding of different markets and his innovative mindset has been lauded across the luxury sector, notably as a Game Changer in the 2021 Walpole Power List and for the past six years as a Conde Nast Traveler Top Travel Specialist.
Recognized as a leading authority in the travel industry, Black Tomato’s world-renowned approach to bespoke travel, alongside pioneering travel products, like Get Lost, Blink, Bring it Back and See You in the Moment reflect the company’s unique ability to uncover rare ways in which to experience destinations and address burgeoning client needs. Their discerning clientele are inspired by handcrafted experiences designed to reflect every passion, obsession and desire, with an acute prowess in the family market – Black Tomato’s center of gravity – with immersive collections including Field Trip and Take Me on a Story, driving the company’s exceptional success in this sector.
This creative ethos has led to Tom and the brand being consistently named best in class, including Conde Nast Traveller Readers' Choice Awards 2023; a Travel + Leisure World’s Best Tour Operator 2023; and 2023 Travel Brand of the Year as the Challenger in the industry at the Travel Marketing Awards. And most recently, Black Tomato was awarded as a Master of Luxury, Travel – in the Robb Report Travel Masters Awards 2024.
An entrepreneurial spirit and a passion for travel was instilled in Tom from a young age, and it was channeling this that allowed Tom and co-founder James to identify a gap in the travel market for trips that were centered around experiences, and the pursuit of feeling, rather than destinations. With this in mind, in 2005, they founded Black Tomato, their aim being to create a business that reflected the needs and personalities of clients for whom the existing travel market had become moribund.
Their innovative travel products and services began with - groundbreaking at the time - diving tectonic plates in Iceland, and this philosophy has fueled consistent growth of the business and has led to collaborations with leading global brands. These include fashion and automotive powerhouses, and in 2023, a first of its kind partnership with EON Productions (producers of the James Bond franchise) to create trips centered around the iconic history of 007, with the launch of James Bond-inspired European travel itineraries.
Tom is regularly asked to provide commentary and thought pieces within the media and as a result he is regularly sought by brands, agencies and conference organizers (from the Financial Times Business of Luxury Summit to Bloomberg's Future of Luxury) to speak on the luxury and travel sectors. This has steered him to take a number of influential board positions at leading companies targeting UHNWs/HNWs.
Taking oversight of the creative direction, product innovation, customer experiences and business development strategies, he continues to work with his co-founder James on driving the successful growth of Black Tomato and he is now regarded as one of the leading voices and authorities within the luxury travel space.
Tom’s accolades and awards are numerous including:
· Named ‘Young Entrepreneur of the Year’ by the British Travel Industry Hall of Fame
· Conde Nast Traveler - Named World's Best Travel Specialist in 2019, 2020, 2021, 2022, 2023, 2024
· Conde Nast Traveller Readers’ Choice Awards 2020, 2021, 2022, 2023
· Travel + Leisure World’s Best Awards 2021, 2022, 2023
· The Guardian Future 500 List
· Winner of Pure’s ‘Contribution to Experiential Travel’ Award 2019
On this episode, Tom considers two one way ticket options. The first is to Belle Époque Paris, where his great-grandfather was a noted gallerist. The second is to Iceland where he'd embrace the landscape, culture, attitude, light and adventure of the island.
Apart from his one way ticket journeys, Tom covers the unique services that Black Tomato offers. We focus on: Get Lost, Bring it Back, Blink and the Journey into the World of James Bond. Tom also highlights where luxury travel is today and where it’s headed.