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The Way I Heard It with Mike Rowe

All good stories have a twist, and all great storytellers are just a little twisted. Join me for a different take on the people and events that you thought you knew, from pop culture to politics, Hollywood to history… The Way I Heard It is a series of short mysteries for the curious mind with a short attention span.

DISCLAIMER: Each episode of The Way I Heard It is a true story about a real person, place, or thing. With respect to the facts, I try to be as accurate as possible. However, the Internet is full of conflicting accounts, and it’s entirely possible you might hear me say something about a person or an event that contradicts something you heard or read elsewhere. If so, feel free to bring any discrepancy to my attention. Just remember – I’m not wrong. It’s just the way I heard it…

  1. All Episodes
  2. 424: Anson Frericks—Last Call for Bud Light

Feb 4, 2025

As President of Anheuser-Busch Sales and Distribution, Anson had a front-row seat to witness how and why Bud Light lost its position as the most popular beer in America (as well as $30 billion in market cap) by changing its focus from shareholder profits to stakeholder capitalism and partnering with Dylan Mulvaney. His new book, Last Call for Bud Light: The Fall and Future of America’s Favorite Beer is out today.

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