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Mastering the Business of Yoga

Mastering the Business of Yoga (M.B.Om for short) is a podcast was designed for yoga teachers who want to create a successful and sustainable career in yoga, but don't know where to start, or how to take their career to the next level. Each episode features different, successful and inspiring yoga teachers who share their experiences in the yoga world, and the business lessons they have learned throughout their careers. Guests range from full-time yoga teachers, yoga studio owners, teachers who have branched off to create their own businesses, teachers who have developed their own teacher training, and much more.
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Now displaying: Page 1
Mar 27, 2017

When Jenny Parum first discovered yoga, she was dealing with rheumatoid arthritis, and with the first few years of her practice her symptoms completely disappeared. The change she experienced in her own body through yoga inspired her to become a yoga teacher.

For Jenny, teaching yoga was an opportunity to share her love of helping people and to inspire people to feel better in their bodies. Jenny loved being a teacher, but was uncertain about opening a yoga studio. She ended up taking a leap of faith and following her entrepreneurial spirit and opening a yoga studio with her partner.

Jenny went through the process of opening a yoga studio as a single mom with 3 pre-teen children, and after she opened her studio she sought out yoga teachers who were looking to be entrepreneurial and bring their own style to the space.

On this episode, Jenny shares what she learned through opening a yoga studio, what she has learned over the years as a studio owner, how she has balanced being a mom with being an entrepreneur and advice for new yoga teachers entering the industry.

Enjoy!

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