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Mastering the Business of Yoga

Mastering the Business of Yoga (M.B.Om for short) is a podcast was designed for yoga teachers who want to create a successful and sustainable career in yoga, but don't know where to start, or how to take their career to the next level. Each episode features different, successful and inspiring yoga teachers who share their experiences in the yoga world, and the business lessons they have learned throughout their careers. Guests range from full-time yoga teachers, yoga studio owners, teachers who have branched off to create their own businesses, teachers who have developed their own teacher training, and much more.
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Now displaying: June, 2019
Jun 24, 2019

This week on the podcast I am joined by Kaya Mindlin. Kaya has been teaching yoga for 18 years, and on this episode she shares how she created a small, but mighty and successful, yoga business.

There is so much pressure these days to build your list, do ads on social media, teach anything and everything that you are given the opportunity to do, serve everyone, give away freebies and hope that some day someone will engage with you. And this has it's place... but it's not a fit for every yoga teacher.

In Kaya's business, she dug a well with a small but incredibly committed number of yoga teachers, and she's had a successful private practice of yoga therapy clients and students, yoga teachers who train with her, and a yoga studio in the Bay Area. She was the main breadwinner in her family for a chunk of those years, and on this episode she's sharing how she did and how you can too!

Kaya also shares why and how she transferred her business online, what that process has taught her, and some of the biggest business lessons she's learned through her career.

Enjoy!

Join Kaya's Nectar of Action Bhagavad Gita Course starting in July and use code MBOY10 for a 10% discount! Register here.
 

Want to join me on a tropical adventure in Costa Rica this fall? Meghan Pherrill and I are co-leading a retreat for yoga teachers at the beautiful Bodhi Tree Yoga Resort November 2-9, 2019 and we'd love for you to join us.

Learn more here!


I am very excited to announce a brand new partnership with Ana Luisa! Ana Luisa is a quality jewelry brand that uses recycled gold to make their products. As a yoga teacher with a new business, I haven't splurged on myself in years. I always end up buying cheap jewelry that doesn't last, and that's why I am so happy that I discovered Ana Luisa! They make pieces for everyday wear and beautiful pieces for all your events. The best part is that they are offering YOU a discount. Head on over to analuisa.com/mbom and treat yourself (because you're worth it!). 


The FavYogis app is back with new features for teachers that let you create and manage your own private classes while making payment and registration a breeze.

Do you have regular private clients? Make life easier with AUTO-PAY. Forget about remembering to Venmo. Use auto-pay to enable repeat payments and keep calendars in sync with classes. Google Calendar integration automatically updates teacher and student classes when you make changes

It's STILL just your yoga; teachers add classes, students add teachers, and teachers and students stay connected.

Find FavYogis on your app store and use code MBOM.


Are you a studio owner that’s working 16-18 hour days but still struggling to grow? OR Are you a well established studio with healthy monthly revenue, but membership growth has plateaued?

If either of these sound like you, I've got the perfect solution... Most studio owners get marketing all WRONG!!

Tell me if this sounds familiar, you're writing blogs, posting daily on all the social media sites, sending out email newsletters, blah blah blah…

While these activities might get you a new member or two EVENTUALLY, it will take months or even years before they payoff.

You need new members today…

Starting in July, Ron Medlin owner of the Rebel of Growth, an agency that focuses specifically on helping yoga studios grow memberships, Is hosting the 30 Members In 30 Days Challenge where he'll show you How to Add 30 New members to your studio in the next 30 Days.

You’ll leave this challenge having everything you need to drive people through your doors and turn them into long-term members starting day one.

So if you're ready to STOP WORKING YOURSELF to death doing busy work that will not grow your studio and start bringing new students in your door starting today. Join the challenge at www.rebelofgrowth.com/challenge. 

Jun 17, 2019

This week on the podcast I am joined by Brit Kolo from Marketing Personalities. After spending years working as a marketing coach, Brit created her own business where she studied the 16 Myers-Briggs (MBTI) personality types and determined what the best marketing strategy is for each of them.

On this episode, Brit and I talk about Marketing Personalities, including why this important, how we can use our individual marketing personality to our benefit in our businesses, and how to start saying "no" to the things we think we should be doing in our businesses but aren't serving us. Brit also goes through my MBTI personality type - ENJF - and gives some examples of the type of marketing that ENFJ's (like me!) should be doing in their businesses.

This was a really eye opening episode for me, and since implementing the strategies of my marketing personality into my business, I've seen a ton of shifts away from the things I think I should be doing and towards the marketing strategies that excite and light me up most.

Enjoy!

Want to join me on a tropical adventure in Costa Rica this fall? Meghan Pherrill and I are co-leading a retreat for yoga teachers at the beautiful Bodhi Tree Yoga Resort November 2-9, 2019 and we'd love for you to join us.

Learn more here!


This episode is brought to you by BeYogi. BeYogi is an online resource dedicated to providing yoga teachers and students with the inspiration and information and insurance they will need during every step of their yoga journey. BeYogi has drawn from their knowledge of the yoga world to not only create incredible content, but to also provide yoga and wellness professionals with the insurance coverage they will need to expand their careers. And, I don’t know about you but I know that I run into a lot of places that won’t let me teach or offer anything if I don’t have insurance, so this is definitely something that if you don’t have you’ll want. And they have incredible things like online teaching coverage so no matter what style you’re teaching or wherever you are in the world, give yourself a little peace of mind knowing that you are covered should something happen. Head on over to beyogi.com/mbom to learn more or to get coverage today.


The FavYogis app is back with new features for teachers that let you create and manage your own private classes while making payment and registration a breeze.

Do you have regular private clients? Make life easier with AUTO-PAY. Forget about remembering to Venmo. Use auto-pay to enable repeat payments and keep calendars in sync with classes. Google Calendar integration automatically updates teacher and student classes when you make changes

It's STILL just your yoga; teachers add classes, students add teachers, and teachers and students stay connected.

Find FavYogis on your app store and use code MBOM.


Are you a studio owner that’s working 16-18 hour days but still struggling to grow? OR Are you a well established studio with healthy monthly revenue, but membership growth has plateaued?

If either of these sound like you, I've got the perfect solution... Most studio owners get marketing all WRONG!!

Tell me if this sounds familiar, you're writing blogs, posting daily on all the social media sites, sending out email newsletters, blah blah blah…

While these activities might get you a new member or two EVENTUALLY, it will take months or even years before they payoff.

You need new members today…

Starting in July, Ron Medlin owner of the Rebel of Growth, an agency that focuses specifically on helping yoga studios grow memberships, Is hosting the 30 Members In 30 Days Challenge where he'll show you How to Add 30 New members to your studio in the next 30 Days.

You’ll leave this challenge having everything you need to drive people through your doors and turn them into long-term members starting day one.

So if you're ready to STOP WORKING YOURSELF to death doing busy work that will not grow your studio and start bringing new students in your door starting today. Join the challenge at www.rebelofgrowth.com/challenge. 

Jun 10, 2019

This week on the podcast I am joined by Danni Pomplun, who joined me all the way from San Francisco, CA. Danni is a full-time yoga teacher who runs a successful business both in San Francisco and online. He is a yoga teacher, yoga teacher trainer, podcast host and so much more. 

On this episode of the podcast, Danni shares his journey getting into yoga and what inspired him to become a yoga teacher. He also talks about why he decided to take the leap into teaching yoga full-time, what that journey and transition has been like for him, and what he's learned along the way. Danni talks a lot about the importance of the teachings of yoga, and integrating them into our lives and our personal practice. We also talk about authenticity and how to teach from a place of authenticity and become an authentic yoga teacher. 

Enjoy! 


Want to join me on a tropical adventure in Costa Rica this fall? Meghan Pherrill and I are co-leading a retreat for yoga teachers at the beautiful Bodhi Tree Yoga Resort November 2-9, 2019 and we'd love for you to join us.

Learn more here!


This episode is brought to you by BeYogi. BeYogi is an online resource dedicated to providing yoga teachers and students with the inspiration and information and insurance they will need during every step of their yoga journey. BeYogi has drawn from their knowledge of the yoga world to not only create incredible content, but to also provide yoga and wellness professionals with the insurance coverage they will need to expand their careers. And, I don’t know about you but I know that I run into a lot of places that won’t let me teach or offer anything if I don’t have insurance, so this is definitely something that if you don’t have you’ll want. And they have incredible things like online teaching coverage so no matter what style you’re teaching or wherever you are in the world, give yourself a little peace of mind knowing that you are covered should something happen. Head on over to beyogi.com/mbom to learn more or to get coverage today.


The FavYogis app is back with new features for teachers that let you create and manage your own private classes while making payment and registration a breeze.

Do you have regular private clients? Make life easier with AUTO-PAY. Forget about remembering to Venmo. Use auto-pay to enable repeat payments and keep calendars in sync with classes. Google Calendar integration automatically updates teacher and student classes when you make changes

It's STILL just your yoga; teachers add classes, students add teachers, and teachers and students stay connected.

Find FavYogis on your app store and use code MBOM.


Has your yoga studio’s growth become stagnant? If you’re like many studio owners I talk to, you’ve tried every marketing tactic under the sun. You started a blog, you’re posting regularly on all the social media sites, running challenges, sending out newsletters blah blah blah. Long story short, you’re doing a TON of work… and barely paying the bills.

What if there was an easier way? A way to get new students regularly coming through your door without having do work so darn hard to get them there? A Proven system that will consistently bring in 20+ new paying students to your studio each and every month? Well there is… Ron Medlin and his team at www.getyogastudents.com have developed a 3-step system that will help you quickly grow your yoga studio to 6-figure profits and beyond without being shackled to your business.

If you’re ready to grow fast and you’d like the blueprint to help you get started, Visit www.getyogastudents.com today to get the exact system Ron and his team uses to help his yoga studio clients add 10, 20, or even 30 new students every single month.

Jun 3, 2019

This week on the podcast, I am joined by Rachel Schumont from The Yoga Counsel. Rachel came to yoga from a legal background and after making a drastic career change and becoming a yoga teacher, Rachel realized that a lot of yoga teachers needed help with the legal side of being a yoga entrepreneur and running a yoga business. 

On this episode, we talk about what legal entity your business should be classified as, the legal side of naming and trademarking your business, as well as what needs to be on our websites. We also talk about liability insurance, waivers, what to look for in your contracts with studios, and much more. 

If you've felt overwhelmed with the legal side of your yoga business, don't miss this episode! 

Enjoy!

Want to join me on a tropical adventure in Costa Rica this fall? Meghan Pherrill and I are co-leading a retreat for yoga teachers at the beautiful Bodhi Tree Yoga Resort November 2-9, 2019 and we'd love for you to join us.

Learn more here!


This episode is brought to you by BeYogi. BeYogi is an online resource dedicated to providing yoga teachers and students with the inspiration and information and insurance they will need during every step of their yoga journey. BeYogi has drawn from their knowledge of the yoga world to not only create incredible content, but to also provide yoga and wellness professionals with the insurance coverage they will need to expand their careers. And, I don’t know about you but I know that I run into a lot of places that won’t let me teach or offer anything if I don’t have insurance, so this is definitely something that if you don’t have you’ll want. And they have incredible things like online teaching coverage so no matter what style you’re teaching or wherever you are in the world, give yourself a little peace of mind knowing that you are covered should something happen. Head on over to beyogi.com/mbom to learn more or to get coverage today.


The FavYogis app is back with new features for teachers that let you create and manage your own private classes while making payment and registration a breeze.

Do you have regular private clients? Make life easier with AUTO-PAY. Forget about remembering to Venmo. Use auto-pay to enable repeat payments and keep calendars in sync with classes. Google Calendar integration automatically updates teacher and student classes when you make changes

It's STILL just your yoga; teachers add classes, students add teachers, and teachers and students stay connected.

Find FavYogis on your app store and use code MBOM.


Has your yoga studio’s growth become stagnant? If you’re like many studio owners I talk to, you’ve tried every marketing tactic under the sun. You started a blog, you’re posting regularly on all the social media sites, running challenges, sending out newsletters blah blah blah. Long story short, you’re doing a TON of work… and barely paying the bills.

What if there was an easier way? A way to get new students regularly coming through your door without having do work so darn hard to get them there? A Proven system that will consistently bring in 20+ new paying students to your studio each and every month? Well there is… Ron Medlin and his team at www.getyogastudents.com have developed a 3-step system that will help you quickly grow your yoga studio to 6-figure profits and beyond without being shackled to your business.

If you’re ready to grow fast and you’d like the blueprint to help you get started, Visit www.getyogastudents.com today to get the exact system Ron and his team uses to help his yoga studio clients add 10, 20, or even 30 new students every single month.

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