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Mastering the Business of Yoga

Mastering the Business of Yoga (M.B.Om for short) is a podcast was designed for yoga teachers who want to create a successful and sustainable career in yoga, but don't know where to start, or how to take their career to the next level. Each episode features different, successful and inspiring yoga teachers who share their experiences in the yoga world, and the business lessons they have learned throughout their careers. Guests range from full-time yoga teachers, yoga studio owners, teachers who have branched off to create their own businesses, teachers who have developed their own teacher training, and much more.
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Now displaying: November, 2019
Nov 25, 2019

This week on the podcast I am joined by John & Chris Yax from Yax Yoga Concepts. John & Chris are brothers, business partners, and yoga teachers from Virginia Beach, VA. They came to yoga from a mixed martial arts background, but quickly fell in love with the practice and decided to become teachers. They soon opened up a yoga studio in their house, and have watched their studio grow and flourish into two locations, teacher training programs, and thousands of students coming through the door. 

On this episode, John & Chris share what it has taken for them to be successful yoga teachers, successful studio owners, and to be able to create their own teacher training programs. They share the business tips they've learned through their careers, and much more.  Enjoy!

This episode is brought to you in part by OfferingTree. When you’re a yoga teacher and you’re trying to build your digital presence it can be daunting.  First, you might need a website. There are a lot of great tools for building websites like Wordpress, Wix, and Squarespace.  Then you need a way to email your students.  Again there are tools for that like mail chimp and constant contact.  But that’s another account to pay for and a password to remember.  Then you need a way to schedule and register your students.  Again there are tools for that, but it’s another account to create and pay for and another password to remember.  Oh wait, how do I integrate my scheduling tool with my website… Arghhhh! Instead of putting all of this stuff off for another day because it’s too daunting, let me tell you about a better way.  OfferingTree set out to make creating your digital presence fun, easy and affordable. With one account you can create a website in minutes that has your schedule built right in.  They also have email marketing tools to collect email addresses, send newsletters and automated emails to your subscribers. It all works seamlessly together with one account and one subscription.  To learn more about what OfferingTree can do for your digital presence visit offeringtree.com/mbom.  OfferingTree has been supporting MBOM for close to a year now and I not only love the product, but I also love the people! OfferingTree is providing special pricing for MBOM listeners so be sure to visit offeringtree.com/mbom to receive the discount.

The FavYogis app is back with new features for teachers that let you create and manage your own private classes while making payment and registration a breeze. Do you have regular private clients? Make life easier with AUTO-PAY. Forget about remembering to Venmo. Use auto-pay to enable repeat payments and keep calendars in sync with classes. Google Calendar integration automatically updates teacher and student classes when you make changes It's STILL just your yoga; teachers add classes, students add teachers, and teachers and students stay connected. Find FavYogis on your app store and use code MBOM.

Punchpass has everything you need & nothing you don’t at a price you can afford.  Their software is simple, yet powerful.  Efficient and easy to use. The team at Punchpass knows what it's like to run a small business like yours...because they are a small business too!  Punchpass understands your challenges, and they take pride in delivering great service. When you're with Punchpass, you are not alone.  They lift you up and support the connections you have with your client community.  They listen, they care, and they're here to support you. So if you're looking for support from easy-to-use software with great people behind it, visit punchpass.com/mbom to try Punchpass free for 2 weeks.

Nov 18, 2019

This week on the podcast I am joined by Theresa Berenato. Theresa is a corporate yoga teacher and the founder of Workspace Yogi, an online membership site. On this episode, Theresa and I talk about how her path as a yoga teacher has been unconventional in that she hasn't taught in yoga studios. Instead, she jumped right into teaching corporate yoga classes. She built her clientele up to a point where they requested that she started offering more classes, and instead of filling her schedule more full of corporate classes, she started building her business online. Now, she offers online classes and has a private membership site for her clients.

Theresa breaks down how she was able to build a corporate yoga business and an online yoga business, tips for anyone who is looking to build an online business or membership site, and much more!

Enjoy!

This episode is brought to you in part by OfferingTree. When you’re a yoga teacher and you’re trying to build your digital presence it can be daunting.  First, you might need a website. There are a lot of great tools for building websites like Wordpress, Wix, and Squarespace.  Then you need a way to email your students.  Again there are tools for that like mail chimp and constant contact.  But that’s another account to pay for and a password to remember.  Then you need a way to schedule and register your students.  Again there are tools for that, but it’s another account to create and pay for and another password to remember.  Oh wait, how do I integrate my scheduling tool with my website… Arghhhh! Instead of putting all of this stuff off for another day because it’s too daunting, let me tell you about a better way.  OfferingTree set out to make creating your digital presence fun, easy and affordable. With one account you can create a website in minutes that has your schedule built right in.  They also have email marketing tools to collect email addresses, send newsletters and automated emails to your subscribers. It all works seamlessly together with one account and one subscription.  To learn more about what OfferingTree can do for your digital presence visit offeringtree.com/mbom.  OfferingTree has been supporting MBOM for close to a year now and I not only love the product, but I also love the people! OfferingTree is providing special pricing for MBOM listeners so be sure to visit offeringtree.com/mbom to receive the discount.

The FavYogis app is back with new features for teachers that let you create and manage your own private classes while making payment and registration a breeze. Do you have regular private clients? Make life easier with AUTO-PAY. Forget about remembering to Venmo. Use auto-pay to enable repeat payments and keep calendars in sync with classes. Google Calendar integration automatically updates teacher and student classes when you make changes It's STILL just your yoga; teachers add classes, students add teachers, and teachers and students stay connected. Find FavYogis on your app store and use code MBOM.

Punchpass has everything you need & nothing you don’t at a price you can afford.  Their software is simple, yet powerful.  Efficient and easy to use. The team at Punchpass knows what it's like to run a small business like yours...because they are a small business too!  Punchpass understands your challenges, and they take pride in delivering great service. When you're with Punchpass, you are not alone.  They lift you up and support the connections you have with your client community.  They listen, they care, and they're here to support you. So if you're looking for support from easy-to-use software with great people behind it, visit punchpass.com/mbom to try Punchpass free for 2 weeks.

Nov 11, 2019

This week on the podcast I am joined by Nicole Lovald. Nicole is a yoga teacher, yoga studio owner, and author who joined me from Minnesota! Nicole started practicing yoga to help relieve her stress from her busy corporate job and fell in love with the practice to the point that she decided to teach. Soon after becoming a yoga teacher, she stepped into the role of studio owner and has since grown her business in terms of in-person and online offerings. 

On this episode, Nicole and I talk about the business lessons she's learned a studio owner, as well as how Nicole has been able to grow her business in many "outside of the box ways". We discuss finding your niche, creating products and services that they love to support your business, and much more! 

Enjoy!

Punchpass has everything you need & nothing you don’t at a price you can afford.  Their software is simple, yet powerful.  Efficient and easy to use. The team at Punchpass knows what it's like to run a small business like yours...because they are a small business too!  Punchpass understands your challenges, and they take pride in delivering great service. When you're with Punchpass, you are not alone.  They lift you up and support the connections you have with your client community.  They listen, they care, and they're here to support you. So if you're looking for support from easy-to-use software with great people behind it, visit punchpass.com/mbom to try Punchpass free for 2 weeks.

Nov 4, 2019

This week on the podcast I am joined by Hope Zvara. Hope is a yoga teacher, a motivational speaker, a best selling author, a yoga studio owner, the CEO of Mother Trucker Yoga, and so much more. Hope joined me on the podcast last week to talk about her yoga journey, running a yoga studio, and teaching online, and you can listen to that episode here.

This week, we dive into all things yoga teacher training! Hope shares her journey offering yoga teacher training programs, including why she started her own teacher training program, and how she was able to set herself apart from other people in her area. She also shares tips for how to uphold the standards in a teacher training program and how to ensure you are offering a quality program. She talks about strategies for how to fill your programs and other business lessons she's learned throughout her journey as a teacher who trains teachers, amongst so much more.

Enjoy!

Listen to Part 1 of the podcast with Hope here! 


Punchpass has everything you need & nothing you don’t at a price you can afford.  Their software is simple, yet powerful.  Efficient and easy to use. The team at Punchpass knows what it's like to run a small business like yours...because they are a small business too!  Punchpass understands your challenges, and they take pride in delivering great service. When you're with Punchpass, you are not alone.  They lift you up and support the connections you have with your client community.  They listen, they care, and they're here to support you. So if you're looking for support from easy-to-use software with great people behind it, visit punchpass.com/mbom to try Punchpass free for 2 weeks.

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