This week on the podcast, I am joined by Michelle Knight. Michelle Knight is a branding and marketing strategist and founder of Brandmerry, where she helps female entrepreneurs create a captivating and money-making brand through the power of story!
Michelle has helped countless yoga teachers master their own stories to attract more long-term clients, and that's what we're diving into today!
Michelle shares how we can use storytelling on our websites, our bios, and our social media to help people get to know who we are and what we offer. She also shares how to decide what stories to tell, what boundaries to set when it comes to storytelling, how to repurpose your stories and content across multiple platforms, and much more.
Enjoy!
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This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.
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Michelle & I continue this conversation on M.B.Om: Behind the Scenes over on Patreon. For less than the cost of 2 lattes per month, you will get access to this exclusive episode with Michelle, as well as over 20 never-before-heard episodes that you can't access anywhere else that will give you tangible ways to dive deeper into your yoga business. To learn more and join, please visit:
https://www.patreon.com/mbomyoga
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This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.
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Jennifer & I continue this conversation on M.B.Om: Behind the Scenes over on Patreon. For less than the cost of 2 lattes per month, you will get access to this exclusive episode with Jennifer, as well as over 20 never-before-heard episodes that you can't access anywhere else that will give you tangible ways to dive deeper into your yoga business. To learn more and join, please visit: https://www.patreon.com/mbomyoga
This week on the podcast I am joined by Nancy Gerstein. Nancy is a yoga and meditation teacher, author, and the founder of Motivational Yoga, a practice that helps empower and clarify one’s life decisions, goals, and results.
Her classes feed body and mind, encouraging students to make conscious choices about how they direct thoughts, energy, and focus to live the best life they can.
In this episode, Nancy and I dive into discussing how to plan and promote a workshop both in-person and online. Nancy shares her top tips for deciding your workshop idea, planning for your workshop, marketing your workshop, and then executing and delivering.
Enjoy!
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This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.
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Nancy & I continue this conversation on M.B.Om: Behind the Scenes over on Patreon. For less than the cost of 2 lattes per month, you will get access to this exclusive episode with Nancy, as well as over 20 never-before-heard episodes that you can't access anywhere else that will give you tangible ways to dive deeper into your yoga business. To learn more and join, please visit: https://www.patreon.com/mbomyoga
This week on the podcast I am joined by Laura Burkhart. Laura is an E-RYT 500 international teacher, a retreat leader, and a yoga teacher trainer who offers 300-Hour teacher trainings, as well as mentors teachers in creating successful public and online teaching careers.
In this episode, Laura talks about her career as a yoga teacher and how she pivoted from teaching at yoga studios to teaching indepdently, to teaching at retreats, yoga festivals, and trainings to doing all of her work online.
Pandemic or no pandemic, it's always important to be growing, shifting and pivoting your business as you grow, and Laura shares what she has learned through the growth and change she's experienced in her career.
Enjoy!
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This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.
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Laura & I continue this conversation on M.B.Om: Behind the Scenes over on Patreon. For less than the cost of 2 lattes per month, you will get access to this exclusive episode with Laura, as well as over 20 never-before-heard episodes that you can't access anywhere else that will give you tangible ways to dive deeper into your yoga business. To learn more and join, please visit: https://www.patreon.com/mbomyoga
This week on the podcast I am joined by Matt Barnett. Matt is the CEO of Bonjoro, which is a platform that helps you create short and simple videos to convert more leads and support your customers!
In this episode of the podcast, Matt and I discuss the importance of customer service, how sending your new leads short welcome videos can turn them into paying customers, and how making a bit of effort to engage your customers can go a long way to creating long-term relationships, especially in the online world.
Enjoy!
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This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.
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Matt & I continue this conversation on M.B.Om: Behind the Scenes over on Patreon. For less than the cost of 2 lattes per month, you will get access to this exclusive episode with Matt, as well as over 20 never-before-heard episodes that you can't access anywhere else that will give you tangible ways to dive deeper into your yoga business. To learn more and join, please visit: https://www.patreon.com/mbomyoga
This week on the podcast I am joined by Nyk Danu! Nyk is a yoga business consultant, a yin yoga trainer, and a yoga therapist. She came on the podcast a few months ago to share her top tips on how to create an effective website, and now she is back to talk about the business of yoga therapy.
In this episode, we discuss why Nyk decided to become a yoga therapist, what the difference between being a yoga teacher and a yoga therapist is, how a yoga therapy business can differ from a yoga teacher business, and how Nyk has set up her yoga therapy business.
Enjoy!
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This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.
This week on the podcast I am joined by Danait Berhe!
Danait is a brand and marketing strategist and the founder of The Asmara Agency. In this episode, Danait shares how she got started with branding, she breaks down what branding is vs. what we think it is, and she shares why your copy and messaging are so important!
Danait has so much goodness to share when it comes to elevating your yoga business and brand, so I hope that you enjoy this episode.
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This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.
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Danait & I continue this conversation on M.B.Om: Behind the Scenes over on Patreon. For less than the cost of 2 lattes per month, you will get access to this exclusive episode with Corinne, as well as over 20 never-before-heard episodes that you can't access anywhere else that will give you tangible ways to dive deeper into your yoga business. To learn more and join, please visit: https://www.patreon.com/mbomyoga
This week we have a special bonus episode that was originally aired on Matcha Mornings! In this episode of the podcast, I am joined by Jennifer Kreatsoulas. Jennifer is a certified yoga therapist specializing in eating disorders and body image. She is the founder of Yoga for Eating Disorders, creator and host of Real Body Talk, author of Body Mindful Yoga, an international speaker, and mental health advocate. Jennifer provides yoga therapy via online and in-person and leads yoga therapy groups at Monte Nido Eating Disorder Center of Philadelphia. She also teaches workshops, retreats, and specialized yoga and eating disorder recovery trainings for professionals.
In this episode of the podcast, we are talking about Jennifer's journey with health and wellness and how her own eating disorder and eating disorder recovery sent her down the path of discovering yoga and its healing benefits. She shares how yoga can help heal eating disorders, a bit about the work she does, and much more.
Enjoy!
This week on the podcast I am re-joined by Renee Clair from The Productive Wellnesspreneur. Renee is a fellow yoga teacher and an expert on time management and productivity. In this episode, Renee takes us through her top tips for time management and productivity to help you stay focused and on track in your business! Her method has a focus on self-care and making time for you outside of your business, which is one of the reasons I love working with her. If you've been craving a reset with your schedule, time management and productivity in your yoga business, this episode is for you! Enjoy!
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This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.
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Renee & I continue this conversation on M.B.Om: Behind the Scenes over on Patreon. For less than the cost of 2 lattes per month, you will get access to this exclusive episode with Corinne, as well as over 20 never-before-heard episodes that you can't access anywhere else that will give you tangible ways to dive deeper into your yoga business. To learn more and join, please visit: https://www.patreon.com/mbomyoga
This week on the podcast I am joined by Corinne McNally. Corinne is a yoga teacher with a passion for women's health and wellness! In 2017, Corinne was certified by Dinah Rodrigues in Hormone Yoga Therapy (HYT) and began offering workshops in Edmonton, Alberta. She began gaining traction with her workshops right as the world shut down in 2020 and had to pivot her entire business online!
In this week's episode, we dive into Corinne's career, how she got introduced to HYT and why she decided to specialize in it. We also talk about how she pivoted her business right as she was gaining traction with the work that she was going, what she learned along the way, and much more!
Enjoy!
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This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.
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Corinne & I continue this conversation on M.B.Om: Behind the Scenes over on Patreon. For less than the cost of 2 lattes per month, you will get access to this exclusive episode with Corinne, as well as over 20 never-before-heard episodes that you can't access anywhere else that will give you tangible ways to dive deeper into your yoga business. To learn more and join, please visit: https://www.patreon.com/mbomyoga
This week on the podcast I am joined by Dawn Deguire. Dawn is a 200-hour RYT and the co-founder of the Saskatchewan Indigenous Yoga Association (SIYA). Dawn is passionate about bringing the healing powers of yoga to indigenous communities and that is exactly what we are talking about in this episode!
Dawn shares her background in yoga and what inspired her to create SIYA. She also talks about what the yoga teacher training program entails and how it weaves in Indigenous traditions with yoga. Dawn shares what benefits they have seen from bringing yoga to Indigenous communities, how we can create more inclusivity for Indigenous communities in yoga, and much more.
Enjoy!
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This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.
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Dawn & I continue this conversation on M.B.Om: Behind the Scenes over on Patreon where we discuss the process of creating a non-profit organization. For less than the cost of 2 lattes per month, you will get access to this exclusive episode with Dawn, as well as over 20 never-before-heard episodes that you can't access anywhere else that will give you tangible ways to dive deeper into your yoga business. To learn more and join, please visit: https://www.patreon.com/mbomyoga
This week on the podcast I am joined by Allison Rissel from The Yoga Teacher Conf, which is a conference dedicated to elevating, educating and inspiring yoga teachers around the globe through affordable continuing education, community support and connection.
Allison has a passion and inspiration for helping other yoga teachers overcome self-doubt and burnout, and she is dedicated to assisting yoga teachers to connect with their authenticity, enabling them to become powerful leaders of transformation in their yoga communities.
In this week's episode of the podcast, Allison shares how she built up an in-person yoga business offering yoga teacher trainings and conferences and how she had to pivot that all over the last year to virtual and online offerings. She shares what it's been like taking a conference online and what she's learned along the way!
Enjoy!
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This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.
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Allison & I continue this conversation on M.B.Om: Behind the Scenes over on Patreon. For less than the cost of 2 lattes per month, you will get access to this exclusive episode with Leslie, as well as over 20 never-before-heard episodes that you can't access anywhere else that will give you tangible ways to dive deeper into your yoga business. To learn more and join, please visit: https://www.patreon.com/mbomyoga
This week on the podcast I am joined by Leslie Lyons! Leslie is the Founder of Bombshell Movement Studio in Chicago, host of the Beyond the Pole: Tales from the CEO podcast, and a sales and leadership coach for female entrepreneurs.
With a background in corporate sales, youth ministry, and as a leader for studio owners throughout the US, Leslie has spent her life pouring into women emotionally and spiritually.
Through the work that Leslie does, she uses the Enneagram tool to help people learn to lead & sell with their heads and their hearts. In this week's episode, we are diving into how to use your Enneagram to understand your personality and use it to your advantage in your business.
Enjoy!
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This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom
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Leslie & I continue this conversation on M.B.Om: Behind the Scenes over on Patreon, where we talk about the business lessons she's learned through her career as a studio owner and an entrepreneur. To learn more and join, please visit: https://www.patreon.com/mbomyoga
This week on the podcast I am joined by Maryam Sharifzadeh, who is the CEO of Office Yoga!
Maryam joined me on the podcast back in the summer of 2019 and we talked all about how to create a successful corporate yoga business. Now that the world has pivoted online, we have to wonder "what is office yoga without an office?". Maryam is back on the show to tell you how she pivoted her business and how she now has more demand than ever! We also discuss how to be a conscious business owner in 2021 and how to use our businesses as a force for good in the world.
Enjoy!
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This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.
This week on the podcast I am joined by Marissa Tolero. Marissa is a compassion-focused therapist and yoga instructor who runs a virtual private practice working with women and the LGBTQIA+ community where she integrates a personalized yoga practice, talk therapy, and guided meditation in every session.
In this week's episode, we talk about how Marissa got introduced to yoga, what inspired her to become a yoga teacher, why she decided to start working primarily with women and the LGBTQ+ community.
We also discuss how to create inclusivity for the LGBTQ+ community in our studios and offerings, as well as some of the biggest business lessons that Marissa has learned throughout her career.
Enjoy!
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This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.
This week on the podcast I am joined by Paul Maskill! Paul is the founder of The Ultimate Freedom Mastermind, and after building his own business from $0 to $500k in 4 years and selling it for a lucrative return, he set out on a new mission. Now, Paul helps other small business owners automate their business so that it can thrive without them, enabling them to leverage their business to build a life that they love.
In this week's episode, Paul and I discuss how to turn your customers into raving fans, ie. how to turn your yoga students from anonymous students into your community! He shares his top tips for doing this while creating systems in your business that will help you work smarter not harder.
Enjoy!
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This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.
This week on the podcast I am joined by Erin O'Hara from Golden Yogi. Erin is the Golden Yogi Director & Founder, where she runs a number of yoga and meditation practices. In this week's episode, Erin shares how she first got into yoga, what inspired her to become a yoga teacher, what inspired her to create Golden Yogi, and how she's pivoted her yoga studio over the last year during the pandemic. Of course, she also shares the biggest business lessons that she's learned along the way! Enjoy!
M.B.Om is 5 years old today! In celebration of the podcast turning 5, I am doing a giveaway of a 1-hour business strategy consultation call with the value of $150! Enter here: https://mbomyoga.ck.page/birthday
This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.
This week on the podcast I am joined by Alex K. & Alex J. from YogaTrail and Ubinidi. In this episode, Alex & Alex share their journey building Yoga Trail, how the pandemic impacted their business and how they pivoted. They talk about the pros and cons of teaching yoga online, the opportunities that are available to yoga teachers teaching online and much more. We also talk about the new software they've created, Ubindi, and how that is supporting yoga teachers with taking their businesses online. Enjoy!
This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting MBOM for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for MBOM listeners, so be sure to visit offeringtree.com/mbom.