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Mastering the Business of Yoga

Mastering the Business of Yoga (M.B.Om for short) is a podcast was designed for yoga teachers who want to create a successful and sustainable career in yoga, but don't know where to start, or how to take their career to the next level. Each episode features different, successful and inspiring yoga teachers who share their experiences in the yoga world, and the business lessons they have learned throughout their careers. Guests range from full-time yoga teachers, yoga studio owners, teachers who have branched off to create their own businesses, teachers who have developed their own teacher training, and much more.
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Now displaying: July, 2022
Jul 25, 2022

This week on the podcast I am joined by Lisa Haggis. Lisa helps service-based entrepreneurs position their businesses as one-of-a-kind in their field for higher visibility, impact, and earning potential. Leveraging 18 years of experience in marketing and business strategy, she is committed to cracking the code on what makes a business innately interesting and worth mentioning. She is the founder of Realize Your Brand, a high-touch business consultancy, and the creator of the Substantial Branding Method -- an approach that transforms your growing business into the legacy-level brand that you uniquely are meant to create. In this episode, Lisa shares how she got into brand strategy, what she's learned from her own rebranding experience, how to create a brand that you're students can't ignore, the Substantial Branding Method and how to use it, and more!

Enjoy!

This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.

In this episode:

  • The importance of branding from the perspective of small business owners
  • Lisa’s personal methodology on branding and its three core components
  • Asking yourself the right questions when branding or advertising
  • Getting your brand started on a lower budget
  • Setting yourself apart from other brands and businesses
  • Understanding where your values lie with your community
  • Lisa’s top business lessons learned through her journey

Guest links:

Website: https://realizeyourbrand.com/

Facebook: https://www.facebook.com/realizeyourbrand

Instagram: https://www.instagram.com/realizeyourbrand/

Jul 18, 2022

This week on the podcast I am joined by Carolyn Boldt. Carolyn has been working in the commercial interior industry for 40 years and has a passion for holistic health and wellness, and is an outspoken advocate that the environment of your space impacts your success. In this week's episode, we are talking about how to set up a yoga space - whether it be a brick and mortar yoga studio, an online space or even your desk space - to help you attract your target market, create the atmosphere you want, and feel good teaching and work there. Carolyn shares some great tips for designing a great space and what to consider when setting up your yoga space.

Enjoy!

This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.

In this episode:

  • Designing your yoga space and attracting your desired target audience
  • The difference that lighting can make in your studio or space
  • Understanding your business goals
  • Creating a balance of interior design and hospitality
  • The usefulness of making a vision board
  • Proportioning color correctly in your space
  • Creating a good background for an online yoga environment

Guest links:

Chiropractic Office Design: https://www.chiropracticofficedesign.com/yoga

Jul 11, 2022

This week on the podcast I am joined by Laura Munkholm. Laura is the president and co-founder of Walla Software, an all-in-one business management platform for boutique fitness studios. As one of only two female executive leaders in FitTech, Laura is highly unique in that she deeply understands the Walla user. Not only has Laura taught yoga herself, she's also led a boutique studio chain in doubling their revenue within 12 months, consulted for hundreds of studios around the world, built communities around fitness software, and spoken at dozens of conferences on sales, retention, and customer success - and what your software has to do with it. In this week's episode, we are talking about Laura's journey with yoga and how she came to work with boutique yoga studios doing management and consulting. She shares some of the top business lessons she's learned, the challenges that yoga studios are facing, and how a great software can help to improve your yoga studio and business.

Enjoy!

This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.

This episode is also brought to you by MagicMind.

As yoga teachers and business owners, we are often juggling a million things at once so productivity and efficiency are super important! That’s why I am very excited to be partnering with MagicMind.

MagicMind is a productivity drink that is made of all-natural ingredients and has adaptogens to help decrease stress, nootropics that boost blood flow, and Matcha to help keep you focused.

I am super sensitive to caffeine, which means that I can’t pound coffee all day to stay energized and productive and that’s one of the reasons that I love MagicMind. There is minimal caffeine so you can get energized without getting the caffeine jitters and then the caffeine crash.

Whether you are someone that needs a boost of productivity in the mornings or the afternoons, MagicMind is the perfect drink! I love to use MagicMind for a quick pick-me-up during the afternoon lag and I love to make it as a Matcha Latte! It’s healthy, it tastes great, and it helps me get into my flow state.

If you’d like to experience the benefits of increased productivity and mental energy, you can get MagicMind at www.magicmind.co/yoga and use code yoga20 for 20% off.

In this episode:

  • Laura’s yoga journey
  • The rewards and challenges of running your own yoga studio
  • Lessons learned managing and consulting for multiple yoga studios
  • The value of non-competitive yoga business communities
  • Spotting opportunities in the yoga/health industry
  • Giving yourself permission to make imperfect decisions
  • Current yoga business challenges
  • How to invest in the consistent practice of marketing
  • Building an all-in-one business management platform for boutique fitness studios
  • How Walla addresses fitness studio pain points

Guest Links:

Website: https://www.hellowalla.com/business-of-yoga

Email: Laura@hellowalla.com

Jul 4, 2022

This week on the podcast, I am joined by Danielle Hayden from Kickstart Accounting. This short and sweet episode originally aired on MBOm: Behind the Scenes and I am very excited to be sharing it with you today. In this episode, Danielle and I are talking about money, money mindset, how to start thriving and accepting money, and why it's super important to know your numbers, including profits, losses, and more.

Enjoy!

This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.

In this episode:

  • Know your numbers
  • Think about the investment that you've made for people to be able to come together in community and gather
  • There has always been an exchange for services and it is no different today - we need to receive monetary payment for the work that we do so that we can support ourselves
  • Your energy and training is creating an experience and that is worthy of getting paid
  • Always come back to your mission and why you're doing what you're doing
  • Understanding profit and loss will help you to understand where to direct your efforts
  • Keep your personal accounts and your business accounts separate - this is key to understanding how much you are making and how much you are spending and adjusting from there

Guest Links:

Website: profitplannerbookkeeping.com

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