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Mastering the Business of Yoga

Mastering the Business of Yoga (M.B.Om for short) is a podcast was designed for yoga teachers who want to create a successful and sustainable career in yoga, but don't know where to start, or how to take their career to the next level. Each episode features different, successful and inspiring yoga teachers who share their experiences in the yoga world, and the business lessons they have learned throughout their careers. Guests range from full-time yoga teachers, yoga studio owners, teachers who have branched off to create their own businesses, teachers who have developed their own teacher training, and much more.
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Now displaying: September, 2022
Sep 26, 2022

This week on the podcast I am joined by Nyk Danu. Nyk is a yin yoga teacher, a yoga business mentor, and the founder of Yoga for Misfits. In this episode of the show, Nyk shares 7 ways to market your yoga business that aren't social media. While social media is a great tool for your yoga business, it's not the only one! Nyk has some amazing (and mostly free or low cost) tips to share, as well as how to implement them effectively in your business.

Enjoy!

This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.

In this episode:

  • What Nyk has been up to since her last episode with us in the Spring of 2021
  • Nyk’s journey with social media and marketing off of it
  • How social media apps such as Instagram have changed and evolved over time
  • Teaching prior to social media and how to market without the use of social media
  • The value of using your personal website or blog to gain an audience
  • Other methods of marketing and growing your yoga business without the need for social media marketing

Guest links:

Referenced Episode: https://www.mbomyoga.com/5-mistakes-yoga-teachers-make-on-their-websites-with-nyk-danu/

Website: https://nykdanu.com/

Sep 19, 2022

This week on the podcast I am joined by Victoria Albina. Victoria is a Master Certified Life Coach, UCSF-trained Family Nurse Practitioner and Breathwork Meditation Guide with a passion for helping women realize that they are their own best healers, so that they can break free from codependency, perfectionism and people-pleasing and reclaim your joy. In this episode of the podcast we dive into why Victoria decided to pursue a career of helping people with breathwork and somatics, we talk about what somatics is and how it benefits the nervous system, as well as how to incorporate these practices into our own lives and how to share them with our students.

Enjoy!

This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.

In this episode:

  • How Victoria found a passion for breathwork and somatics
  • Defining somatics and everything involved with it
  • How using somatics can help heal people
  • Having a better understanding of how the nervous system functions
  • Bringing somatic practices into the yoga studio
  • How to give ourselves space to conduct these practices
  • How healthy conflict can help children develop their nervous systems at an early age
  • Examples of what somatic practices can look like

Guest links:

Website: https://victoriaalbina.com/

Sep 12, 2022

This week on the podcast I am joined by Jessica Hastings-Lesperance. Jessica is a yoga teacher, fitness enthusiast, as well as an advocate for mental health. She is also the owner of Cedar Wellness Studio. In this week's episode of the podcast, Jessica shares how the loss of a family member and grief led to her becoming a yoga teacher, what it was like to start a fitness business facility with 200+ members and instructors, and why she ultimately decided to close that business. She also shares what it was like to open her yoga studio, Cedar Wellness Studio, and some of her top tips that she's learned through running businesses and owning a yoga studio. This episode is jam packed with golden nuggets, advice, and words of wisdom from Jessica's experience as a business owner!

Enjoy!

This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.

In this episode:

  • How the loss of a family member and grief led Jessica to become a yoga teacher
  • Jessica’s journey opening a fitness facility
  • Opening a yoga studio in the midst of a pandemic
  • Jessica’s top tips for owning a business or yoga studio
  • Tackling the fear of succeeding and stepping out of your own way
  • Building rapport with clients and customers who are coming to your business
  • Other things Jessica has done that worked well for her studio

Guest links:

Website: https://cedarwellnessstudio.ca/

Sep 5, 2022

This week on the podcast I am joined by Erin Wimert. Erin is a yoga teacher and the founder of Panacea Retreats. Erin has been teaching yoga for 13 years and after years of teaching 15-20 classes per week, Erin started teaching retreats. She found that teaching retreats gave her financial freedom to drop classes and has been running retreats for the last 8 years. She created Panacea Retreats to help others lead retreats, experience more financial freedom in their yoga business, and uplevel through retreat offerings. She shares her top tips for leading successful retreats, and more.

Enjoy!

This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.

In this episode:

  • How Erin was first introduced to yoga, and how she became a teacher
  • Starting a retreat planning business for other teachers
  • Avoiding getting burned out on teaching and how Erin got past that feeling
  • Livestreaming donation-based yoga classes during quarantine as an extra stream of income
  • Erin’s advice for those interested in leading or participating in a retreat
  • The main themes that Erin focuses her retreats around
  • The method of choosing a location for a retreat
  • Knowing what price to charge students for a retreat
  • The benefits of using a retreat service

Guest links:

Website: https://www.panacearetreats.co/

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