Info

Mastering the Business of Yoga

Mastering the Business of Yoga (M.B.Om for short) is a podcast was designed for yoga teachers who want to create a successful and sustainable career in yoga, but don't know where to start, or how to take their career to the next level. Each episode features different, successful and inspiring yoga teachers who share their experiences in the yoga world, and the business lessons they have learned throughout their careers. Guests range from full-time yoga teachers, yoga studio owners, teachers who have branched off to create their own businesses, teachers who have developed their own teacher training, and much more.
RSS Feed
Mastering the Business of Yoga
2024
April
March
February


2023
December
November
October
September
August
July
June
May
April
March
February
January


2022
December
November
October
September
August
July
June
May
April
March
February
January


2021
December
November
October
September
August
July
June
May
April
March
February
January


2020
December
November
October
September
August
July
June
May
April
March
February
January


2019
December
November
October
September
August
July
June
May
April
March
February
January


2018
December
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
June
May
April
March
February
January


2016
December
November
October
August
July
June
May
April
March
February


Categories

All Episodes
Archives
Categories
Now displaying: 2022
Dec 12, 2022

It's the most wonderful time of the year! As the end of 2022 approaches, it's time to sit down and reflect on the last year and to share what's to come in 2023. This is one of my favorite podcast traditions and I'm excited to share with you how 2022 went for me, including what it was like being on maternity leave, how work has shifted for me since having a baby, the juggling act of mothering and running a business, some of the highlights of 2022, as well as the the biggest challenges and struggles that I faced. I also look ahead to 2023 to share some of the plans I'm most excited about, as well as some big changes happening with the podcast and in my business.

Enjoy!

This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.

In this episode:

  • Stats on the podcast in 2022
  • Being on maternity leave and how work has shifted for me since having a baby
  • Juggling between mothering and running a business
  • The biggest struggles and challenges of the year
  • Plans and changes for 2023
Dec 5, 2022

This week on the podcast I am joined by Claudia Azula. Claudia is a yoga teacher, best-selling author, and YouTuber. Claudia is passionate about the ways in which yoga helps with a lot more than just the body. She was born in Buenos Aires and teaches in English and Spanish. In this episode of the podcast, Claudia shares her journey with yoga and what inspired her to focus on teaching via YouTube and private classes, as well as her process for self-publishing her latest book, How to Have a Yoga Body. Claudia shares some of her top tips for anyone who is interested in teaching on YouTube or teaching private clients, as well as what she learned through writing her books and much more.

Enjoy!

This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.

In this episode:

  • Claudia’s yoga story and background
  • What inspired Claudia to become a yoga teacher and the type of classes she taught first
  • Making videos on YouTube and focusing on private clients
  • Claudia’s tips for those who may be interested in making content on YouTube
  • Tips for finding clients and learning to work one on one with people
  • Discussing Claudia’s book “How to Have a Yoga Body” and how it came into fruition
  • The process of self-publishing a book

Guest links:

Website: https://www.claudiayoga.com/

Nov 28, 2022

This week on the podcast we are talking about yoga teacher resumes! We'll dive into why you need a resume and how a yoga resume is different from any other resume, as well as how to design an eye catching yoga resume, what to include on your resume, tips for setting yourself apart through your resume and much more.

Enjoy!

This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.

In this episode:

  • Why you still need a resume
  • How a yoga resume differs from any other resume
  • Designing an eye catching resume that stands out
  • Skills and other relevant things to include in your resume
  • Tips to set yourself apart from everyone else through your resume
Nov 21, 2022

This week on the podcast I am joined by Sarah Walton. Sarah is an intuitive business mentor and sales expert. She's the face of Sarah Uncut on YouTube and the voice behind the Game on Girlfriend Podcast. Her specialty is teaching heart-centered business owners how to make more money by selling with love and joy, and that's exactly what we're talking about on this episode! Sarah shares how to figure out how much money you want to make in your business and then how to reach the people you want to sell to, how to shift your view on selling to offering your services to those who need them, how to breakdown your story's around money so that you can bring more abundance in, as well as her top business lessons that she's learned in her career and more.

Enjoy!

This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.

In this episode:

  • Sarah’s backstory and how she ended up in her line of work
  • Transitioning from a corporate job to a business mentor
  • How we actually trust ourselves when trying to turn our ideas into something marketable
  • Having a heart-centered perspective when offering something as a yoga teacher
  • Knowing how to approach money, what to charge, what to accept, and more
  • Tips for yoga teachers with little to no experience selling
  • Knowing when to increase your prices
Nov 14, 2022

This week on the podcast I am joined by Gregory Ormson. Gregory is a yoga teacher, an author, and a passionate biker. His yoga writing is published in 23 national and international magazines, journals, and online sites with over 5 million dedicated readers. Some of his articles have logged nearly 400,000 views and shared over 7000 times. Known as #motorcyclingyogig, Gregory has taught yoga for bikers since 2017 at Superstition Harley Davidson, the only dealership in the country to hold yoga classes in its facility. Gregory first came on the podcast back in 2017 to share his business and unique niche with listeners, and is back today to share how things have been going, what he's learned through his career, as well as a little bit about his new book, Yoga Song.

Enjoy!

This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.

In this episode:

  • Offering yoga in a Harley Davidson store for over 5 years
  • How Gregory markets his classes to other people
  • Aiming for an inspirational teaching strategy in yoga
  • Learning to relax in the midst of stressful situations
  • Important business lessons Gregory has learned over the years
  • Having a genuine desire to get to know people and understand them
  • Learning more about Gregory’s book “Yoga Song”

Guest links:

Website: https://gregoryormson.com/

Nov 7, 2022

This week on the podcast I am joined by Annie Dunhof. Annie is the founder of Enga Unite, English teacher, yoga teacher and teacher trainer for yogis who want to build an international career in the world of yoga and wellness. At Enga, she helps non-native English speaking yoga teachers build confidence, find their voice, develop language, communication, teaching and business skills to build a solid foundation for a sustainable and long-lasting career. It’s her mission to help multilingual yogis fill the gaps in skills, knowledge, and experience by providing continuing education and help overcome the obstacles that hold them back from thriving in the career that they most desire. In this episode, Annie shares how she blended her passion for English teaching with her passion for yoga to create Enga Unite, how to build confidence and hone your voice as an English second language yoga teacher or as a yoga teacher teaching in any second language, the business lessons Annie's learned through her career, and more.

Enjoy!

This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.

In this episode:

  • How Annie got into yoga to begin with
  • Learning to teach in a second language and Annie’s language learning journey
  • Where Annie started teaching English prior to her starting a business
  • An overview of how Annie’s business functions and how she teaches English to others
  • Why teaching in a second language is important, even if you are a native English speaker
  • Annie’s recommendations for building your confidence as a language teacher
  • Top tips for yoga teachers when it comes to finding your voice, building confidence, and business skills
  • Useful business lessons that Annie has learned firsthand

Guest links:

Website: https://engaunite.com/

Oct 31, 2022

As we approach the end of 2022 and head into holiday season, it can be harder than ever to stay motivated. This is exactly where I'm at in my life and with my business right now and I've brainstormed a few tools and tips that can help maintain motivation during the holiday season. These range from my finding your why and getting clear on your goals for the end of the year, to making sure that you schedule holidays for yourself! We also discuss how to plan ahead with holiday events and work to make sure that you don't burnout. Hopefully you will leave this episode feeling ready to plan out the rest of your year and feeling motivation as we head into the final two months of the year!

Enjoy!

This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.

In this episode:

  • Getting in touch with your “why” and using vision boards
  • Getting clear and knowing your goals for the end of the year
  • Taking time off for the holidays
  • Giving yourself time to get into a festive mood and incorporating that into your work
  • Spending time to reflect on how the year went and getting excited about the year ahead before you go offline for the holidays
  • Other ways to keep your motivation levels high
Oct 24, 2022

This week on the podcast I am joined by Di-Di Hoffman. Di-Di is a seasoned horticulturist and serial entrepreneur who slowly transmuted into a modern-day Rainmaking geek. He works with wellness professionals who are tired of being the best-kept secret in their field. Di-Di is the founder of The Herb Academy (est. 2004), the founder of The BadassPreneurs Academy (est. 2020), creator of the Perpetual Rainmaking Machine for Wellness Professionals, and host of The Badass Wellness Coach Show. In this episode, we are talking about how to use podcast guesting as a marketing strategy in your yoga business. Di-Di shares why podcast guesting is a great marketing strategy, the return on investment from being a podcast guest, as well as his top tips for pitching podcasts in a way that hosts will say yes! This episode is jam packed with information so I hope that you enjoy it!

Enjoy!

This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.

In this episode:

  • What Di-Di does for a living
  • Defining what a rainmaker is and what modern day rainmaking entails
  • Why podcast guesting is a great strategy for wellness professionals
  • Why it would be beneficial for someone to think about podcast guesting in terms of return on investment
  • Useful strategies for actually getting on podcasts and how to get people to say “yes”
  • Working with guest and picking ones that work well for your specific podcast

Guest links:

Website: https://badasspreneurs.com/mbom

Oct 17, 2022

This week on the podcast I am joined by Erinn Bridgman. Erinn is a strategic money mastery coach who helps women step into financial clarity and change the world! Erinn teaches people how to own their value in a strategic way, capitalize on their time and streamline their businesses to work smarter, not harder. In this episode, Erinn shares the importance of money mindset, how to shift your mindset around money to allow abundance into your life, managing money and tips for getting clear on how much is coming in and out, how to make more money without working more hours and much more. This is a really powerful episode, so I hope you enjoy!

Enjoy!

This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.

In this episode:

  • How Erinn fell into her current career and how she got started
  • Erinn’s previous beliefs and background with money and financial knowledge
  • Why money and having a good relationship with money is important
  • Where to start if you’re new to the idea of money management or mindset
  • Looking at your money every day and managing your money differently
  • Organizing your income and expenses, and splitting your profits
  • Making more money with your business without adding more hours

Guest links:

Website: https://www.erinnbridgman.com/

Instagram: https://www.instagram.com/erinn_bridgman/

Oct 10, 2022

This week on the podcast I am joined by Lisa Princic. Lisa is a trained Business Strategist Membership Expert and the host of the Scaling Deep Podcast. She supports her clients with membership growth and she's here on the show to talk all about memberships! Lisa shares what a membership is, how to know if it's right for your business, how to market your membership when you have a small audience, overcoming negative self talk, and more.

Enjoy!

This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.

In this episode:

  • What a membership is and examples of what a membership could look like
  • How the yoga industry and other industries have opened doors for people coming out of the pandemic
  • How do you know if starting a membership is right for you and your business?
  • Knowing what you’re offering your clients and what they should have to pay for your membership
  • Should you still pursue a membership if you have a smaller audience?
  • Getting members to stay for longer and rewarding them for being subscribed longer
  • Tips for marketing your membership to other people
  • Overcoming negative self talk and pushing through those human experiences and feelings

Guest links:

Scaling Deep: https://scalingdeep.com/

Facebook Group: https://www.facebook.com/groups/membershipsitemasterywithlisa

Oct 3, 2022

This week on the podcast I am joined by Heather Ivany. Heather is a holistic practitioner and teacher of yoga, meditation, and Akashic reading. For over 20 years, she's led teacher training, mentorship programs and retreats. In this episode, Heather shares her background with yoga, meditation and Akashic records and how her practices have led her to teaching others. She also shares what a sacred space is, how to set one up, the importance of having sacred habits in your life, as well as how to make time and space in your life for your habits.

Enjoy!

This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.

In this episode:

  • Heather’s story, background, and how she got into yoga
  • Transitioning into a career of teaching yoga to others
  • Heather’s background with Akashic records and how that comes into play with her practice
  • An explanation and overview of Akashic records and why it’s a beautiful and practical tool to use
  • Creating a calm, serene, and sacred space without the need of certain physical aspects or limited resources
  • More traditional alter spaces and how you can create one for your space
  • Forming good habits to show up to these yoga spaces

Guest links:

Website: https://www.heatherivany.com/

Instagram: https://www.instagram.com/heather_ivany/

Sep 26, 2022

This week on the podcast I am joined by Nyk Danu. Nyk is a yin yoga teacher, a yoga business mentor, and the founder of Yoga for Misfits. In this episode of the show, Nyk shares 7 ways to market your yoga business that aren't social media. While social media is a great tool for your yoga business, it's not the only one! Nyk has some amazing (and mostly free or low cost) tips to share, as well as how to implement them effectively in your business.

Enjoy!

This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.

In this episode:

  • What Nyk has been up to since her last episode with us in the Spring of 2021
  • Nyk’s journey with social media and marketing off of it
  • How social media apps such as Instagram have changed and evolved over time
  • Teaching prior to social media and how to market without the use of social media
  • The value of using your personal website or blog to gain an audience
  • Other methods of marketing and growing your yoga business without the need for social media marketing

Guest links:

Referenced Episode: https://www.mbomyoga.com/5-mistakes-yoga-teachers-make-on-their-websites-with-nyk-danu/

Website: https://nykdanu.com/

Sep 19, 2022

This week on the podcast I am joined by Victoria Albina. Victoria is a Master Certified Life Coach, UCSF-trained Family Nurse Practitioner and Breathwork Meditation Guide with a passion for helping women realize that they are their own best healers, so that they can break free from codependency, perfectionism and people-pleasing and reclaim your joy. In this episode of the podcast we dive into why Victoria decided to pursue a career of helping people with breathwork and somatics, we talk about what somatics is and how it benefits the nervous system, as well as how to incorporate these practices into our own lives and how to share them with our students.

Enjoy!

This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.

In this episode:

  • How Victoria found a passion for breathwork and somatics
  • Defining somatics and everything involved with it
  • How using somatics can help heal people
  • Having a better understanding of how the nervous system functions
  • Bringing somatic practices into the yoga studio
  • How to give ourselves space to conduct these practices
  • How healthy conflict can help children develop their nervous systems at an early age
  • Examples of what somatic practices can look like

Guest links:

Website: https://victoriaalbina.com/

Sep 12, 2022

This week on the podcast I am joined by Jessica Hastings-Lesperance. Jessica is a yoga teacher, fitness enthusiast, as well as an advocate for mental health. She is also the owner of Cedar Wellness Studio. In this week's episode of the podcast, Jessica shares how the loss of a family member and grief led to her becoming a yoga teacher, what it was like to start a fitness business facility with 200+ members and instructors, and why she ultimately decided to close that business. She also shares what it was like to open her yoga studio, Cedar Wellness Studio, and some of her top tips that she's learned through running businesses and owning a yoga studio. This episode is jam packed with golden nuggets, advice, and words of wisdom from Jessica's experience as a business owner!

Enjoy!

This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.

In this episode:

  • How the loss of a family member and grief led Jessica to become a yoga teacher
  • Jessica’s journey opening a fitness facility
  • Opening a yoga studio in the midst of a pandemic
  • Jessica’s top tips for owning a business or yoga studio
  • Tackling the fear of succeeding and stepping out of your own way
  • Building rapport with clients and customers who are coming to your business
  • Other things Jessica has done that worked well for her studio

Guest links:

Website: https://cedarwellnessstudio.ca/

Sep 5, 2022

This week on the podcast I am joined by Erin Wimert. Erin is a yoga teacher and the founder of Panacea Retreats. Erin has been teaching yoga for 13 years and after years of teaching 15-20 classes per week, Erin started teaching retreats. She found that teaching retreats gave her financial freedom to drop classes and has been running retreats for the last 8 years. She created Panacea Retreats to help others lead retreats, experience more financial freedom in their yoga business, and uplevel through retreat offerings. She shares her top tips for leading successful retreats, and more.

Enjoy!

This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.

In this episode:

  • How Erin was first introduced to yoga, and how she became a teacher
  • Starting a retreat planning business for other teachers
  • Avoiding getting burned out on teaching and how Erin got past that feeling
  • Livestreaming donation-based yoga classes during quarantine as an extra stream of income
  • Erin’s advice for those interested in leading or participating in a retreat
  • The main themes that Erin focuses her retreats around
  • The method of choosing a location for a retreat
  • Knowing what price to charge students for a retreat
  • The benefits of using a retreat service

Guest links:

Website: https://www.panacearetreats.co/

Aug 29, 2022

This week on the podcast I am joined by Shannon Crow. Shannon is a yoga teacher, the host of The Connected Yoga Teacher podcast, and the founder of Pelvic Health Professionals. Shannon is passionate about pelvic health and how important this is for any individual with a pelvis.

In this episode, Shannon shares her own journey with pelvic health, and how her healing led to her specializing in helping other individuals with their pelvic health. We dive into why pelvic health is important, how to take care of your pelvis, as well as how to heal from pelvic girdle pain.

Enjoy!

This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.

In this episode:

  • Why pelvic health is something that can’t be overlooked or brushed aside
  • What is pelvic girdle pain and why is it often mistaken for hip pain?
  • The mental and spiritual side that contributes to pelvic pain
  • Why going and seeing a pelvic health physical therapist is important if you’re experiencing pain
  • What can you add to your movement practice to support your pelvic health
  • Shannon’s rolling over sequence for pelvic health
  • Understanding Mula Bandha and Kegel: some people have challenges with pelvic health because they’re holding too much tension and the common activities we’re recommended (like Kegel’s) could be making it worse
  • Why pelvic health is also important to consider for men and not only a concern for women

Guest links:

Website: pelvichealthprofessionals.com

Instagram: https://www.instagram.com/pelvichealthprofessionals

Aug 22, 2022

This week on the podcast I am joined by Finka Jerkovic. Finka is an author, international speaker, workshop leader and coach. She consults with clients in areas of personal branding, leadership, sales, client experience and employee engagement. Finka believes when you bring authentic leadership and a mission-based mindset to business, you can achieve inner fulfillment, outer success, and leave a transformational impact. In this episode, Finka shares the importance of sales in our businesses and how we can approach sales from a place of love to reach more clients and feel good about our offerings. She provides tips, tools, and approaches for how to sell with love!

Enjoy!

This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.

In this episode:

  • How Finka operates a business and a farm at the same time
  • Finka shares her history with sales and how she approaches it today
  • The three important “pillars” for growing your business and how to apply them
  • Changing your perspective to focus more on the customer, rather than just what you get out of your business
  • How to get yourself in a position where your business can become profitable
  • Valuable tips for those who are new to starting a business
  • The two major ways to think about selling your products or services to an audience

Guest links:

Website: https://sellfromlove.com/

Aug 15, 2022

Today on the podcast, I'm chatting with Kristin Zucaro! We actually had this conversation at the start of 2020 and since this conversation, Kristin has shifted from focusing on teaching yoga towards empowerment and life coaching. Despite that change, I think this episode will be very valuable for all new yoga teachers. Kristin talks about her experiences with transitioning into a career as a yoga teacher and all the ups and downs that come with it, and much more.

Enjoy!

This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.

In this episode:

  • How Kristin first found yoga and after a long self-practice decided to become a yoga teacher
  • When yoga studios can become intimidating
  • What inspired Kristin to become a yoga teacher
  • How perfectionism holds us back
  • Being diagnosed with cancer and having a realization about what she wanted out of her career
  • Deciding to move on from a lucrative corporate career
  • What has life been like as a new yoga teacher
  • Continuing to grow as a yoga teacher and never getting too comfortable
  • The challenge of keeping your spirits up when you're not getting many students in class
  • What is Kristin's tip for yoga teachers just coming out of yoga teacher training

Guest links:

Website: https://www.kristinzucaro.com/

Aug 8, 2022

This week on the podcast I am joined by Racheal Cook. Racheal is a business strategist on a mission to help entrepreneurs build businesses without the hustle and burnout. She's the founder of The CEO Collective, a podcast host, and a best selling author. In this episode, Racheal shares her background with entrepreneurship, how she helped yoga entrepreneurs with their businesses, why she pivoted her business to focus on CEO's, and how we as yoga business owners can step out of entrepreneurial poverty and into our power as CEO's.

Enjoy!

This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.

In this episode:

  • How Racheal got involved in the world of entrepreneurship
  • The main problems Racheal addressed and solved when working with yoga teachers
  • How the pandemic has shifted the perspectives of entrepreneurs and business owners
  • Redefining what it means to be a CEO
  • Entrepreneurial poverty and how a business owner can escape from it
  • Embracing the “math” of your business using The Get Paid Calculator

Guest links:

Get Paid Calculator: https://theceocollective.com/calculator/

Promote Yourself to CEO Podcast: https://theceocollective.com/podcast/

Aug 1, 2022

This week on the podcast I am joined by Leya Van Doren. Leya is a creativity coach, podcast host, seeker, and collector of stories and seashells. She hosts creativity workshops to help creatives nurture their inner artist, break free of their creative blocks, and be in community and connection. In this episode of the show, Leya share hers journey with yoga, becoming a yoga teacher and then shifting her focus, how to bring more creativity into your day-to-day life as well as your yoga practice and business.

Enjoy!

This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.

In this episode:

  • Leya’s introduction to yoga and the beginning of her yoga journey
  • Her early career and experiences with theatre and creative performing arts
  • The link between spirituality and creativity and finding ways to be creative in our personal lives
  • Understanding what you can define as a creative activity
  • Tips for squeezing creative endeavors into your schedule
  • Perspective on creative activities with intangible value
  • How to channel your creativity as a yoga teacher
  • Leya’s business lessons learned through her career

Guest links:

Website: https://leyavandoren.com/

Instagram: https://www.instagram.com/leyavandoren

Jul 25, 2022

This week on the podcast I am joined by Lisa Haggis. Lisa helps service-based entrepreneurs position their businesses as one-of-a-kind in their field for higher visibility, impact, and earning potential. Leveraging 18 years of experience in marketing and business strategy, she is committed to cracking the code on what makes a business innately interesting and worth mentioning. She is the founder of Realize Your Brand, a high-touch business consultancy, and the creator of the Substantial Branding Method -- an approach that transforms your growing business into the legacy-level brand that you uniquely are meant to create. In this episode, Lisa shares how she got into brand strategy, what she's learned from her own rebranding experience, how to create a brand that you're students can't ignore, the Substantial Branding Method and how to use it, and more!

Enjoy!

This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.

In this episode:

  • The importance of branding from the perspective of small business owners
  • Lisa’s personal methodology on branding and its three core components
  • Asking yourself the right questions when branding or advertising
  • Getting your brand started on a lower budget
  • Setting yourself apart from other brands and businesses
  • Understanding where your values lie with your community
  • Lisa’s top business lessons learned through her journey

Guest links:

Website: https://realizeyourbrand.com/

Facebook: https://www.facebook.com/realizeyourbrand

Instagram: https://www.instagram.com/realizeyourbrand/

Jul 18, 2022

This week on the podcast I am joined by Carolyn Boldt. Carolyn has been working in the commercial interior industry for 40 years and has a passion for holistic health and wellness, and is an outspoken advocate that the environment of your space impacts your success. In this week's episode, we are talking about how to set up a yoga space - whether it be a brick and mortar yoga studio, an online space or even your desk space - to help you attract your target market, create the atmosphere you want, and feel good teaching and work there. Carolyn shares some great tips for designing a great space and what to consider when setting up your yoga space.

Enjoy!

This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.

In this episode:

  • Designing your yoga space and attracting your desired target audience
  • The difference that lighting can make in your studio or space
  • Understanding your business goals
  • Creating a balance of interior design and hospitality
  • The usefulness of making a vision board
  • Proportioning color correctly in your space
  • Creating a good background for an online yoga environment

Guest links:

Chiropractic Office Design: https://www.chiropracticofficedesign.com/yoga

Jul 11, 2022

This week on the podcast I am joined by Laura Munkholm. Laura is the president and co-founder of Walla Software, an all-in-one business management platform for boutique fitness studios. As one of only two female executive leaders in FitTech, Laura is highly unique in that she deeply understands the Walla user. Not only has Laura taught yoga herself, she's also led a boutique studio chain in doubling their revenue within 12 months, consulted for hundreds of studios around the world, built communities around fitness software, and spoken at dozens of conferences on sales, retention, and customer success - and what your software has to do with it. In this week's episode, we are talking about Laura's journey with yoga and how she came to work with boutique yoga studios doing management and consulting. She shares some of the top business lessons she's learned, the challenges that yoga studios are facing, and how a great software can help to improve your yoga studio and business.

Enjoy!

This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.

This episode is also brought to you by MagicMind.

As yoga teachers and business owners, we are often juggling a million things at once so productivity and efficiency are super important! That’s why I am very excited to be partnering with MagicMind.

MagicMind is a productivity drink that is made of all-natural ingredients and has adaptogens to help decrease stress, nootropics that boost blood flow, and Matcha to help keep you focused.

I am super sensitive to caffeine, which means that I can’t pound coffee all day to stay energized and productive and that’s one of the reasons that I love MagicMind. There is minimal caffeine so you can get energized without getting the caffeine jitters and then the caffeine crash.

Whether you are someone that needs a boost of productivity in the mornings or the afternoons, MagicMind is the perfect drink! I love to use MagicMind for a quick pick-me-up during the afternoon lag and I love to make it as a Matcha Latte! It’s healthy, it tastes great, and it helps me get into my flow state.

If you’d like to experience the benefits of increased productivity and mental energy, you can get MagicMind at www.magicmind.co/yoga and use code yoga20 for 20% off.

In this episode:

  • Laura’s yoga journey
  • The rewards and challenges of running your own yoga studio
  • Lessons learned managing and consulting for multiple yoga studios
  • The value of non-competitive yoga business communities
  • Spotting opportunities in the yoga/health industry
  • Giving yourself permission to make imperfect decisions
  • Current yoga business challenges
  • How to invest in the consistent practice of marketing
  • Building an all-in-one business management platform for boutique fitness studios
  • How Walla addresses fitness studio pain points

Guest Links:

Website: https://www.hellowalla.com/business-of-yoga

Email: Laura@hellowalla.com

Jul 4, 2022

This week on the podcast, I am joined by Danielle Hayden from Kickstart Accounting. This short and sweet episode originally aired on MBOm: Behind the Scenes and I am very excited to be sharing it with you today. In this episode, Danielle and I are talking about money, money mindset, how to start thriving and accepting money, and why it's super important to know your numbers, including profits, losses, and more.

Enjoy!

This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.

In this episode:

  • Know your numbers
  • Think about the investment that you've made for people to be able to come together in community and gather
  • There has always been an exchange for services and it is no different today - we need to receive monetary payment for the work that we do so that we can support ourselves
  • Your energy and training is creating an experience and that is worthy of getting paid
  • Always come back to your mission and why you're doing what you're doing
  • Understanding profit and loss will help you to understand where to direct your efforts
  • Keep your personal accounts and your business accounts separate - this is key to understanding how much you are making and how much you are spending and adjusting from there

Guest Links:

Website: profitplannerbookkeeping.com

Jun 27, 2022

This week on the podcast I am joined by Ashley Sondergaard. Ashley is a self-care coach, yoga teacher, astrologer, and host of the Yoga Magic podcast. For over 10 years, she has studied yoga, meditation, astrology and mindfulness practices that prioritize self-care and self-discovery. In this week's episode of the show, Ashley shares how we can use our astrological birth charts to help us add an aligned self-care practice to our lives, choose what we do in our businesses based on who we truly are, and start leaning into trusting our intuition in all things that we do.

Enjoy!

In this episode:

  • Ashley’s Yoga journey
  • Crafting the cosmic self-care niche
  • How to tell when it’s time to pivot your business
  • How does cosmic self-care work?
  • Applying astrology and self-knowledge to your business
  • Using astrology and personality research for collaboration
  • Ashely’s top business lessons

Guest Links:

Website: https://www.ashleysondergaard.com

Cosmic Self-Care Mini-Course: https://tremendous-leader-9896.ck.page/33dadd138f

Instagram: https://www.instagram.com/ashley.sondergaard/?hl=en

References:

Chani Nicholas Astrology: https://chaninicholas.com

1 2 Next »