Info

Mastering the Business of Yoga

Mastering the Business of Yoga (M.B.Om for short) is a podcast was designed for yoga teachers who want to create a successful and sustainable career in yoga, but don't know where to start, or how to take their career to the next level. Each episode features different, successful and inspiring yoga teachers who share their experiences in the yoga world, and the business lessons they have learned throughout their careers. Guests range from full-time yoga teachers, yoga studio owners, teachers who have branched off to create their own businesses, teachers who have developed their own teacher training, and much more.
RSS Feed
Mastering the Business of Yoga
2023
May
April
March
February
January


2022
December
November
October
September
August
July
June
May
April
March
February
January


2021
December
November
October
September
August
July
June
May
April
March
February
January


2020
December
November
October
September
August
July
June
May
April
March
February
January


2019
December
November
October
September
August
July
June
May
April
March
February
January


2018
December
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
June
May
April
March
February
January


2016
December
November
October
August
July
June
May
April
March
February


Categories

All Episodes
Archives
Categories
Now displaying: 2023
May 29, 2023

This week on the podcast I am joined by Jessica Cross. Jessica is a corporate marketing dropout turned yoga business coach and the host of the Marketing Off the Mat podcast. She spent 15 years working for Fortune 500 companies all over the US honing her expertise in digital marketing & live events, and now she is passionate about helping yoga teachers stop the constant hustle and build the businesses of their dreams. In this episode of the podcast, Jessica shares how she got into yoga and teaching yoga, what inspired her to leave her corporate job to teach full-time, and then what inspired her to start working with yoga teachers on their events, retreats and businesses. Jessica also shares some of her top tips for yoga teachers who want to create yoga events and retreats, as well as some of the business lessons she's learned through her career.

Enjoy!

This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.

In this episode:

  • Jessica’s backstory and journey into yoga
  • Letting go of a full-time corporate event career and diving into a career in yoga
  • Bringing knowledge from a corporate job into the yoga space and how Jessica began working yoga events
  • The starting point for those that want to have yoga events or retreats
  • Coming up with an idea or focus for yoga events
  • Planning for the actual execution of a great yoga event
  • Tips for choosing destinations and accommodations for yoga retreats
  • Longer yoga retreats, managing your energy, and Jessica’s top business tips

Guest links:

Website: https://www.jessicacross.co/

May 22, 2023

This week on the podcast I am joined by Pamela Crane. Pamela is a yoga teacher with an MS in Yoga Therapy and over 35 years of experience. She runs an online yoga business supporting athletes, dancers, yogis, and other high performers through the practice of Yoga Therapy. She is also the host of The Yoga Pro Podcast. In this episode of the podcast, Pamela shares her journey with yoga, including getting her masters in Yoga Therapy and how that shifted her teaching. She also shares what it's been like to run an online yoga business well before the pandemic, how she supports her clients through yoga therapy, business lessons she's learned through her career, and much more.

Enjoy!

This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.

In this episode:

  • Pamela’s backstory and history with yoga
  • The journey from training to teaching yoga
  • A high level overview of Pamela’s career so far and what she’s doing now
  • How Pamela has managed her business and career while moving around
  • What it was like taking a business online prior to the pandemic
  • What yoga therapy is, how it works, and how it’s taught to clients
  • Important business lessons learned along the way

Guest links:

Website: https://www.interoceptiveperformance.com/

May 16, 2023

This week on the podcast I am joined by Ali Temple. Ali is a yoga teacher and a digital nomad who is traveling full-time and running a remote yoga business. In this episode, Ali shares her journey from teaching yoga full-time in person to shifting everything online. She talks about what that journey was like, where her revenue comes from, where she's been traveling over the last few years, how she chooses places, and how she decides what to offer online and in person. Ali also shares tips for anyone who is interested in starting their own location independent yoga business and business lessons that she's learned along the way.

Enjoy!

This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.

In this episode:

  • Ali’s yoga journey and how she got into yoga
  • The point in Ali’s coaching career where she decided to teach yoga
  • A high level overview of Ali’s journey prior to starting her first business
  • Common limiting beliefs around starting your own business and how Ali dealt with that to make her dream come true
  • What Ali’s business started as and what she does now while traveling full-time
  • Bringing in revenue with a remote business and traveling while working
  • How Ali chooses where she works from, and where she has gone over the last 2 years
  • Important business and travel lessons learned over the years, and setting boundaries for yourself

Guest links:

Instagram: https://www.instagram.com/alitempleyoga/

May 9, 2023

This week on the podcast I am joined by Deb Flashenberg. Deb is the founder and director of the Prenatal Yoga Center in NYC. Along with being a prenatal yoga teacher, she is also a labor support doula, Lamaze childbirth educator, mother of two and self proclaimed "birth and anatomy geek”. For the past 7 years, Deb has also greatly enjoyed being the host of the podcast, Yoga | Birth | Babies, where she speaks with some of the world’s leading experts in pregnancy, birth, breastfeeding and parenthood. In this week's episode, we are talking all things prenatal and postnatal! Deb shares where her passion for perinatal support came from, what inspired her to open the Prenatal Yoga Center, why getting a prenatal yoga teacher training is a great idea for all yoga teachers, why prenatal and postnatal yoga is a great niche, business lessons she's learned through her career, and more!

Enjoy!

This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.

In this episode:

  • Deb’s yoga journey and what inspired her to become a yoga teacher
  • How Deb first became interested in prenatal yoga and the birth world
  • Deb’s advice for new yoga teachers
  • How Deb created her business and where the idea for Prenatal Yoga Center originated from
  • The differences of prenatal yoga in both Mexico and Canada
  • The niche of pre and postnatal yoga specifically and why the certification is worth it
  • Deb’s recommendation for yoga teacher training
  • Top business lessons Deb has learned through her career

Guest links:

Prenatal Yoga Center: https://prenatalyogacenter.com/

Yoga | Birth | Babies: https://prenatalyogacenter.com/blog/category/podcast/

May 1, 2023

This week on the podcast I am joined by Saskia Seeling. Saskia is a yoga teacher who supports soulpreneurs like yoga teachers to set up their Soul Biz and share their unique magic with ease. After 4 years as a self-employed yoga and meditation teacher, Saskia found that she was getting asked the same questions over and over again and shifted to working as a coach and consulting other soulpreneurs with their businesses. In this episode, Saskia shares her journey as a yoga teacher, what it's been like to shift gears into coaching, as well as 3 myths about starting your soul biz and why they aren't true! This episode is jam packed with goodness and wisdom!

Enjoy!

This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.

In this episode:

  • Saskia’s story and how she got into yoga
  • An overview of what Saskia has been accomplishing with her business over the last 5 years
  • Opening a yoga studio right before the pandemic and learning to pivot to an online environment
  • The 3 myths of starting your Soul Biz
  • Tips for getting yourself out there as a beginner yoga teacher
  • Marketing tools and ways to connect with your audience through social media
  • Other business lessons that Saskia has learned throughout her career

Guest links:

Website: https://saskiaseeling.com/

Instagram: https://www.instagram.com/saskiaseeling

LinkedIn: https://www.linkedin.com/in/saskia-seeling/

Apr 24, 2023

This week on the podcast I am joined by Kim Weeks. Kim has an unshakable belief in the modern necessity of high-quality mindfulness professions and industries. As a yoga teacher of more than 20 years, she's an E-RYT 500 and has taught more than 10,000 people and trained hundreds of teachers. She has devoted the last several years to centering the growing body of work on the scientific research on yoga for teachers, students, and the public. She's also the host of the new podcast Practicing Well, which aims to help you be your best self! In this episode, Kim shares how she came to yoga from a busy corporate job, what it was like owning a yoga studio for 12 years, what it was like shifting to running an online yoga business and a podcast, and much more!

Enjoy!

This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.

In this episode:

  • How Kim become a yoga teacher from a busy corporate job
  • Owning a yoga studio for over a decade
  • The top business lessons that Kim has learned over the years
  • Shifting to an online business and running a podcast
  • Helping you be your best self

Guest links:

Website: https://weekswell.com/

Kim’s Podcast: https://weekswell.com/podcast

Apr 17, 2023

This week on the podcast I am joined by Ashley Hagen. Ashley is an online yoga teacher and business coach who helps other yoga teachers transform into confident online entrepreneurs. She went from teaching 15+ yoga classes per week and owning a local studio to running a thriving yoga business 100% online. With a background in marketing & graphic design, she's learned to combine her skills in technology with her passion of yoga to help yoga teachers navigate the world of online yoga teaching and business building. In this episode, Ashley shares how she created her online business and how she first started making revenue online, how she shifted and found a niche that she loves, as well as some of her top tips for getting started with teaching online, creating a successful YouTube channel, creating courses and more.

Enjoy!

This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.

In this episode:

  • Ashley’s yoga journey and what inspired her to become a yoga teacher
  • Teaching yoga online before the pandemic
  • How Ashley’s online business is framed and structured, and where she brings revenue in from
  • Advice to those to want to grow their brand or business in an online environment
  • Deciding what topics to do online courses on
  • Growing a yoga audience on YouTube and how to be more strategic about it
  • Giving out knowledge for free vs having a paid offering or revenue stream

Guest links:

Website: https://ashleyrosehagen.com/

YouTube: https://www.youtube.com/@AshleyHagen

Apr 10, 2023

We're kicking off the new season of M.B.Om with an interview with Kaisa Keranen. Kaisa is a personal trainer, fitness educator and social media influencer known for her fun and innovative ways to get people moving. As owner of KaisaFit, she has developed her own method of movement which she shares daily with her clients and social media followers world wide. She lives and teaches by the motto that health is a feeling not a look and believes whole-heartedly in her mission to get people around the world up and moving! In this episode of the podcast, Kaisa shares how she started KaisaFit on Instagram, what it's been like to grow an online fitness brand and launch her new brand Just Move, navigating being a social media influencer, business lessons she's learned through her career, and more.

Enjoy!

This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.

In this episode:

  • Kaisa’s background and how she got into fitness and personal training
  • How Kaisa started her business and using social media to grow her own brand
  • Some of the key ways Kaisa was able to grow and maintain her following on social media
  • The different aspects of a successful fitness business
  • Difficulties with selling your product to your audience
  • Building a fitness program that allows people to start without any equipment
  • Business lessons that Kaisa has learned throughout her career thus far

Guest links:

Instagram: https://www.instagram.com/kaisafit

Start Moving: https://startmoving.com/

Just Move: https://justmove.com/mbom/

Kaisa’s Podcast: https://podcast.kaisafit.com/

Apr 3, 2023

The new season of M.B.Om is here! It’s been 4.5 months since I released a new episode of the podcast so I wanted to kick things off by sharing what I’ve been up to behind the scenes as well as give you a little bit of an update about what to expect for the new season of the podcast! In this episode, I share what I've been up to in my life and business over the last 4.5 months, as well as give you a little teaser for what to expect from the new episode of M.B.Om. It's safe to say that I'm stoked!

Enjoy!

This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.

In this episode:

  • Spending January in Panama and Columbia
  • Returning from 6 weeks of travel
  • Changes with clients over the last few months
  • Other key changes in my life since last season
  • What to expect during this upcoming season of the podcast
Mar 27, 2023

This week on the podcast I am joined by Amanda McKinney. Amanda is a yoga business coach and the host of the Marketing Yoga with Confidence podcast. She is an expert in marketing, and after working for many years in the corporate world, she transitioned to working with yoga teachers to help them market their products and services, and get more students in classes. On this episode, we talk about how to discover who your dream client is, how to find out where they hang out online and offline, and then how to market to them in an authentic way to get them into your classes. Amanda speaks to how we can market ourselves and our services authentically, as well as shares business lessons she's learned along the way. Enjoy!

Mar 20, 2023

This week on the podcast I am sharing how to set up a powerful workflow in your business by walking you through my workflow and giving you tips for how you can set up a workflow that will allow you to be a successful yoga teacher, partner, parent, friend, and business owner! In this episode, we talk about how to set up a workflow that works, the importance of a calendar system, how to choose a great task list manager and why that's important, how to manage your energy with the tasks you are doing, and the importance of setting boundaries and having self-care time in your business. We also talk about how to balance completing projects on top of running a business, and I share my top tips for moving my business forward each month! Enjoy!

Download the free guide to managing your workflow at https://www.mbomyoga.com/managing-your-workflow/

Mar 13, 2023

This week on the podcast I am joined by PJ Taei who is the founder of Uscreen--a simple video platform home to YOGA with Adrienne, SarahBeth Yoga, Wanderlust, and more.

This episode could not have come at a better time! As yoga teachers and studios around the world work towards taking their businesses online, this episode will support you in understanding how to start creating videos for an audience on YouTube, Vimeo or another like platform, and then start to build a paid audience as a membership. PJ and I talk about how to get started, how to build your audience, what you need to know about filming online, how to create a membership for your students, and more.

Enjoy!

*This podcast originally aired in 2020

Mar 6, 2023

This week on the podcast I am thrilled to be joined by Kari Russell. Kari is an energetic business coach that uses human design, emotional intelligence and mindset to help her clients align with their purposes and their businesses.

In this episode, Kari and I dive into human design, including what it is, what the different human design types are, what they mean and how to use them in your business to become more aligned with the work that you are doing.

Enjoy!

*This episode originally aired November 2020

Feb 27, 2023

This week on the podcast I am joined by Leslie Lyons! Leslie is the Founder of Bombshell Movement Studio in Chicago, host of the Beyond the Pole: Tales from the CEO podcast, and a sales and leadership coach for female entrepreneurs.

With a background in corporate sales, youth ministry, and as a leader for studio owners throughout the US, Leslie has spent her life pouring into women emotionally and spiritually.

Through the work that Leslie does, she uses the Enneagram tool to help people learn to lead & sell with their heads and their hearts. In this week's episode, we are diving into how to use your Enneagram to understand your personality and use it to your advantage in your business.

Enjoy!

*This episode originally aired in March 2021

Feb 20, 2023

This week on the podcast I am re-joined by Renee Clair from The Productive Wellnesspreneur. Renee is a fellow yoga teacher and an expert on time management and productivity. In this episode, Renee takes us through her top tips for time management and productivity to help you stay focused and on track in your business! Her method has a focus on self-care and making time for you outside of your business, which is one of the reasons I love working with her. If you've been craving a reset with your schedule, time management and productivity in your yoga business, this episode is for you!

Enjoy!

*This episode originally aired in June 2021

Feb 13, 2023

This week on the podcast I am joined by Danait Berhe!

Danait is a brand and marketing strategist and the founder of The Asmara Agency. In this episode, Danait shares how she got started with branding, she breaks down what branding is vs. what we think it is, and she shares why your copy and messaging are so important!

Danait has so much goodness to share when it comes to elevating your yoga business and brand, so I hope that you enjoy this episode.

*This episode originally aired in the spring of 2021

Feb 6, 2023

This week on the podcast I am joined by Nancy Gerstein. Nancy is a yoga and meditation teacher, author, and the founder of Motivational Yoga, a practice that helps empower and clarify one’s life decisions, goals, and results.

Her classes feed body and mind, encouraging students to make conscious choices about how they direct thoughts, energy, and focus to live the best life they can.

In this episode, Nancy and I dive into discussing how to plan and promote a workshop both in-person and online. Nancy shares her top tips for deciding your workshop idea, planning for your workshop, marketing your workshop, and then executing and delivering.

Enjoy!

*This episode originally aired in June 2021

Jan 30, 2023

This week on the podcast, I am joined by Michelle Knight. Michelle Knight is a branding and marketing strategist and founder of Brandmerry, where she helps female entrepreneurs create a captivating and money-making brand through the power of story!

Michelle has helped countless yoga teachers master their own stories to attract more long-term clients, and that's what we're diving into today!

Michelle shares how we can use storytelling on our websites, our bios, and our social media to help people get to know who we are and what we offer. She also shares how to decide what stories to tell, what boundaries to set when it comes to storytelling, how to repurpose your stories and content across multiple platforms, and much more.

Enjoy!

*This episode originally aired in July 2021

Jan 23, 2023

This week on the podcast I am joined by Angela Sealy. Angela is a fellow yoga teacher, web designer, brand strategist and the founder of Good Karma Works!

In this episode of the show, Angela shares how she went from teaching yoga to supporting yoga teachers and wellness entrepreneurs with their websites and businesses, what yoga teachers need to know about web design and branding, her top tips for DIYing your website and business, and how to know when to hire help and who to hire.

Enjoy!

*This episode originally aired in August 2021

Jan 16, 2023

This week on the podcast, I am joined by Nate Guadagni. Nate is the founder of Bo Yoga®, an accessible blend of gentle yoga, qi gong (Chee Gong) and meditation. He is the inventor of the new Balance Bar prop; a flexible, padded lightweight staff which helps with balance, alignment and mobility making yoga safer and more approachable.

Nate Guadagni has taught yoga, qi gong and meditation full time for over thirteen years and has managed six successful wellness centers in three major US cities. On top of that, Nate is a business badass, and on this episode we talk about the importance of having an email list and how to grow your email subscribers to 1,000 or more engaged people!

 On this episode, we talk about how to identify your target market, how to determine your irresistible gift for your audience, how to get people to sign up for your email list, creating great automated emails, how to choose an email software, and how to nurture your email list once people are on it. Nate shares how to decide how often to send email campaigns, what to include in your email newsletters, and much more.
 
This episode is jam packed with information so make sure you have a pen and paper ready to take some notes!

Enjoy!

*This episode originally aired in April 2018

Jan 9, 2023

This week on the podcast, I am joined by Kristie Nichol. Kristie is a 500-hour RYT and a registered CPA based in Canmore, Alberta. In this week's episode of the show, Kristie talks about how to get prepared for this year's tax season, as well as some of her top tips for getting organized and staying on top of your financials to help make tax season less of a burden. She also shares the importance of having a relationship with your finances and how working with an accountant, a bookkeeper, or using software can help you with this. 

Enjoy! 

In this episode:

  • Transitioning from corporate finance to yoga instructing
  • Exercising a gift for accounting in the world of yoga
  • 2022 tax planning tips
  • Keeping track of deductibles and receipts
  • Using tax tech tools to automate your tax prep
  • The benefits of choosing to pay attention to how money works in your business
  • Keeping your business and personal accounts separate

Guest Links:

Website: knicholcpa.com

Instagram: https://www.instagram.com/shiftclarity/

Mentioned Links:

https://www.hubdoc.com

https://www.xero.com/us/

*This episode originally aired in January 2022

1