Info

Mastering the Business of Yoga

Mastering the Business of Yoga (M.B.Om for short) is a podcast was designed for yoga teachers who want to create a successful and sustainable career in yoga, but don't know where to start, or how to take their career to the next level. Each episode features different, successful and inspiring yoga teachers who share their experiences in the yoga world, and the business lessons they have learned throughout their careers. Guests range from full-time yoga teachers, yoga studio owners, teachers who have branched off to create their own businesses, teachers who have developed their own teacher training, and much more.
RSS Feed
Mastering the Business of Yoga
2023
June
May
April
March
February
January


2022
December
November
October
September
August
July
June
May
April
March
February
January


2021
December
November
October
September
August
July
June
May
April
March
February
January


2020
December
November
October
September
August
July
June
May
April
March
February
January


2019
December
November
October
September
August
July
June
May
April
March
February
January


2018
December
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
June
May
April
March
February
January


2016
December
November
October
August
July
June
May
April
March
February


Categories

All Episodes
Archives
Categories
Now displaying: January, 2023
Jan 30, 2023

This week on the podcast, I am joined by Michelle Knight. Michelle Knight is a branding and marketing strategist and founder of Brandmerry, where she helps female entrepreneurs create a captivating and money-making brand through the power of story!

Michelle has helped countless yoga teachers master their own stories to attract more long-term clients, and that's what we're diving into today!

Michelle shares how we can use storytelling on our websites, our bios, and our social media to help people get to know who we are and what we offer. She also shares how to decide what stories to tell, what boundaries to set when it comes to storytelling, how to repurpose your stories and content across multiple platforms, and much more.

Enjoy!

*This episode originally aired in July 2021

Jan 23, 2023

This week on the podcast I am joined by Angela Sealy. Angela is a fellow yoga teacher, web designer, brand strategist and the founder of Good Karma Works!

In this episode of the show, Angela shares how she went from teaching yoga to supporting yoga teachers and wellness entrepreneurs with their websites and businesses, what yoga teachers need to know about web design and branding, her top tips for DIYing your website and business, and how to know when to hire help and who to hire.

Enjoy!

*This episode originally aired in August 2021

Jan 16, 2023

This week on the podcast, I am joined by Nate Guadagni. Nate is the founder of Bo Yoga┬«, an accessible blend of gentle yoga, qi gong (Chee Gong) and meditation. He is the inventor of the new Balance Bar prop; a flexible, padded lightweight staff which helps with balance, alignment and mobility making yoga safer and more approachable.

Nate Guadagni has taught yoga, qi gong and meditation full time for over thirteen years and has managed six successful wellness centers in three major US cities. On top of that, Nate is a business badass, and on this episode we talk about the importance of having an email list and how to grow your email subscribers to 1,000 or more engaged people!

 On this episode, we talk about how to identify your target market, how to determine your irresistible gift for your audience, how to get people to sign up for your email list, creating great automated emails, how to choose an email software, and how to nurture your email list once people are on it. Nate shares how to decide how often to send email campaigns, what to include in your email newsletters, and much more.
 
This episode is jam packed with information so make sure you have a pen and paper ready to take some notes!

Enjoy!

*This episode originally aired in April 2018

Jan 9, 2023

This week on the podcast, I am joined by Kristie Nichol. Kristie is a 500-hour RYT and a registered CPA based in Canmore, Alberta. In this week's episode of the show, Kristie talks about how to get prepared for this year's tax season, as well as some of her top tips for getting organized and staying on top of your financials to help make tax season less of a burden. She also shares the importance of having a relationship with your finances and how working with an accountant, a bookkeeper, or using software can help you with this. 

Enjoy! 

In this episode:

  • Transitioning from corporate finance to yoga instructing
  • Exercising a gift for accounting in the world of yoga
  • 2022 tax planning tips
  • Keeping track of deductibles and receipts
  • Using tax tech tools to automate your tax prep
  • The benefits of choosing to pay attention to how money works in your business
  • Keeping your business and personal accounts separate

Guest Links:

Website: knicholcpa.com

Instagram: https://www.instagram.com/shiftclarity/

Mentioned Links:

https://www.hubdoc.com

https://www.xero.com/us/

*This episode originally aired in January 2022

1