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Mastering the Business of Yoga

Mastering the Business of Yoga (M.B.Om for short) is a podcast was designed for yoga teachers who want to create a successful and sustainable career in yoga, but don't know where to start, or how to take their career to the next level. Each episode features different, successful and inspiring yoga teachers who share their experiences in the yoga world, and the business lessons they have learned throughout their careers. Guests range from full-time yoga teachers, yoga studio owners, teachers who have branched off to create their own businesses, teachers who have developed their own teacher training, and much more.
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Feb 26, 2024

This week on the podcast I am joined by Michelle Leotta. Michelle is a yoga teacher turned health coach! She’s spent the past 13 years as a practicing, certified health coach while acting as a mentor for health coaches, a presenter at the Institute for Integrative Nutrition and partner of Primal Health Coach Institute. In this episode of the podcast, we're talking about Michelle's journey as a yoga teacher, why she pivoted from teaching yoga to being a health coach, how she's built her business over the last decade, and why becoming a health coach can be a great addition to a yoga teaching career.

Enjoy!

This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.

My new yoga book is out now: www.mbomyoga.com/book

In this episode:

  • How Michelle got into yoga and her initial journey
  • Michelle’s introduction to teaching yoga while working in advertising
  • Making the pivot from teaching yoga to being a health coach
  • Running a yoga coaching business while pregnant and raising a child
  • Going back to practicing yoga after having a child
  • Operating an online business prior to the pandemic
  • Why becoming a health coach can be a great option for your yoga career

Guest links:

Website: https://healthcoachpower.com/

Feb 19, 2024

This week on the podcast I am joined by Kaya Mindlin. Kaya is a trusted teacher guiding many of today’s yoga teachers and longtime practitioners. Yogic seekers from around the world resonate with her authentic and mothering approach that threads the mystical and practical. She integrates the full-spectrum of the Vedic tradition in her work including Therapeutic Yoga, Mysticism and Philosophy, Storytelling, Ayurveda, Vedic Astrology and Vedic Counseling to reveal the body and life as a vehicle for spiritual awakening. In this episode of the podcast we are diving into all things dharma! We discuss what dharma is, how we know what our purpose in teaching is, what the "friends" and "enemies" to dharma are, advice for someone who is just starting out and much more.

Enjoy!

This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.

This episode is also sponsored by MagicMind. MagicMind is the shot of productivity that everyone should need to get their day started, without all the caffeine. MagicMind has adaptogens and a mixture of twelve ingredients that help to boost your energy and focus, crush procrastination, and elevate your mental clarity. Head over to magicmind.com and use code MBOM20 for 20% off.

My new yoga book is out now: www.mbomyoga.com/book

In this episode:

  • What Kaya has been up to since we last had her on the podcast
  • How Kaya’s business has continued to shift since the days of the pandemic
  • Preventing burnout while running your business online
  • Knowing what your purpose is in teaching
  • Defining dharma, and the “friends” and “enemies” to dharma
  • Determining what you want to teach or offer based on information from your dharma
  • Navigating purpose and balance between work and life outside of work

Guest links:

https://yogawithkaya.com/online-programs/ and code MBOM20 to get a discount off any online programs!

Feb 12, 2024

This week on the podcast I am joined by Alexandra Charles. Born and raised in Sydney Australia, Alexandra has been a professional dancer her whole life, with her performance career bringing her to the USA in 2014. Alexandra found yoga early on to help heal some injuries, and meditation to assist in centering and finding balance. Her approach to both is with wholistic real world tools and practices, and most of all to make things enjoyable and accessible for any body. She opened her studio, Soul Tribes Yoga and Meditation, in Houston Texas in 2019, where she strives to help people cultivate self awareness, strength, stability, mind and body balance, a heart centered yoga practice, compassion, tools for breath work, and mindfulness. In this episode of the podcast, we're talking about what it was like to open a yoga studio just months before the pandemic, how Alexandra and her team were able to keep the studio afloat, what her experience as a studio owner has been like, especially running a studio that offers the gentler forms of yoga, as well as her tips for running a yoga business and a yoga studio, and much more.

Enjoy!

This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.

This episode is also sponsored by MagicMind. MagicMind is the shot of productivity that everyone should need to get their day started, without all the caffeine. MagicMind has adaptogens and a mixture of twelve ingredients that help to boost your energy and focus, crush procrastination, and elevate your mental clarity. Head over to magicmind.com and use code MBOM20 for 20% off.

My new yoga book is out now: www.mbomyoga.com/book

In this episode:

  • Alexandra’s yoga journey and background
  • The inspiration to open Alexandra’s very own yoga studio
  • Opening a business in 2019 and surviving the impact of the pandemic
  • Embracing hybrid classes in the yoga studio
  • Finding success with gentler and slower forms of yoga
  • Tips for those trying to open their own studio
  • Biggest business lessons Alexandra has learned as a teacher

Feb 5, 2024

Welcome back to another season of M.B.Om! We're kicking off 2024 and this new season by doing some goal setting and manifestation work for the year. We start with a series of prompts to help you brainstorm your goals in various areas of your life and business before diving into brainstorming a word that can act as your theme or intention for the year. Finally, we end this episode with various tips for how to actually achieve your goals, including staying organized, staying motivated, reviewing your goals regularly, and making sure that you are setting clear and tangible goals for yourself. I hope this helps you start the year off strong!

Enjoy!

This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.

This episode is also sponsored by MagicMind. MagicMind is the shot of productivity that everyone should need to get their day started, without all the caffeine. MagicMind has adaptogens and a mixture of twelve ingredients that help to boost your energy and focus, crush procrastination, and elevate your mental clarity. Head over to magicmind.com and use code MBOM20 for 20% off.

My new yoga book is out now: www.mbomyoga.com/book

In this episode:

  • Reflecting on the past year, the challenges we faced, and what we learned from them
  • Improving on areas of personal development, health and wellness, and more
  • Meeting financial milestones that you set for yourself
  • Reflecting on your values and principles
  • Tips to help you achieve your goals for this year

Dec 11, 2023

It's that time of year again! I'm sitting down to reflect on 2023! In this episode, we cover this year on the podcast, including the new format of the show and that went. I also share some career updates, what I worked on this year, what went well in my business, and things that I let go of. I share where I spent this year and how my travels went, what it was like self-publishing my first book, as well as a bit about what to expect from the show in 2024!

Enjoy!

This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.

My new yoga book is out now: www.mbomyoga.com/book

In this episode:

  • Reflecting on this year on the podcast, and using a different format for episodes
  • Career updates and what I’ve been working on throughout 2023
  • What went well in my business, and what I let go of
  • What it was life self-publishing my first book
  • Things to expect in 2024

Dec 4, 2023

This week on the podcast I am joined by Eddie Arpin. Eddie has been helping people achieve their goals through technology for over 15 years. He is currently helping thousands of wellness and fitness business owners as a co-founder of OfferingTree. OfferingTree is an all-in-one software platform that takes the headache out of running your business. Eddie loves to help people who are new to OfferingTree solve their tech problems and set them up for success so they can focus on growing professionally and helping their students and clients. In this episode, Eddie shares the journey of creating OfferingTree and what it has been like to build a software company over the years, why it's important for yoga teachers to have a comprehensive, functional software, how OfferingTree is supporting yoga teachers and wellness entrepreneurs, business lessons he's learned through his career, and more.

Enjoy!

This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.

My new yoga book is out now: www.mbomyoga.com/book

In this episode:

  • Being the CEO of a small company
  • Where the idea for OfferingTree originated from
  • The process of building a software company
  • Breaking into studio software and what OfferingTree has to offer
  • The power of niching and how OfferingTree can benefit over larger businesses
  • Making great software and how it benefits individuals and their businesses
  • Eddie’s important business lessons and tips
  • What’s next for OfferingTree

Guest links:

LinkedIn: https://www.linkedin.com/in/eddiearpin/

Website: offeringtree.com/mbom

Facebook: https://www.facebook.com/OfferingTree/

Nov 27, 2023

This week on the podcast I am joined by Jaffer Hussain. Jaffer is a yoga teacher based out of Toronto, Canada who teaches in person classes and has his own online membership. Jaffer came on the podcast in June 2021 to share how he created a unique yoga membership offering audio classes, and now more than 2 years later he's back to share what he's been up to and how his business has evolved. One of the biggest additions that Jaffer has made to his offerings over the last few years has been to provide mentorship to other yoga teachers. In this episode, we talk about yoga teacher mentorship and why having a mentor can benefit both the quality of your teaching and your business, as well as tips to avoid burnout, business lessons and more.

Enjoy!

This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.

My new yoga book is out now: www.mbomyoga.com/book

In this episode:

  • What Jaffer has been up to since we last spoke with him in 2021
  • The silver linings that have come out of the pandemic for yoga businesses
  • How mentorship has benefitted Jaffer in his life and business
  • Building a network and community of yoga teachers
  • Avoiding burnout as a yoga teacher
  • Other tips and strategies to avoiding burnout

Guest links:

Jaffer’s Website: https://www.jafferyoga.com/

Nov 20, 2023

This week on the podcast I am joined by Dania Valladares. Dania is the co-founder and CEO of CoachPals. Dania's love for science and yoga led her to discover her passion of using technology to make an impact on people's health and wellbeing. As a computer scientist, mother, and human being, Dania is committed to developing innovative features and leverage cutting-edge technology to support an environment that focuses on empowering valuable connections, on making wellness services and products available and discoverable to those who need it, and rewarding supportive and inspiring communities of individuals. This is what CoachPals is all about! In this episode of the podcast, Dania shares where the idea for CoachPals came from, what it's been like building a software platform that is essentially a social media platform and what she's learned through the process. We also discuss the importance of networking in the yoga industry, why it's important as an entrepreneur, how CoachPals is changing the game for yoga teachers who want to network, and more.

Enjoy!

This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.

My new yoga book is out now: www.mbomyoga.com/book

In this episode:

  • Dania’s background and early career
  • The birth of CoachPals and where the original business idea came from
  • The current iteration of CoachPals and what they’re working on now
  • Tips for someone brand new to CoachPals
  • Why networking is important as an entrepreneur
  • What it’s like building a software platform similar to social media
  • Things on the horizon for CoachPals in the future
  • Dania’s top business lessons

Guest links:

CoachPals: https://www.coachpals.com/

Nov 13, 2023

This week on the podcast I am joined by Tad Hargrave. Tad is a hippy who developed a knack for marketing (and then learned to be a hippy again). Over the last 10+ years, Tad has become one of the first, full-time ‘conscious business’ marketing coaches (for hippies) and created a business where he could share that marketing can feel good. You don't have to choose between marketing that works but feels awful, or marketing that feels good, but doesn't work!

In this episode of the podcast, Tad shares his philosophies around marketing and how we can develop marketing strategies and pricing in our business that truly feel good. We also talk about point of view marketing genius, how to achieve this in our business, some of the biggest business lessons that Tad has learned throughout his career, and more.

Enjoy!

This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.

My new yoga book is out now: www.mbomyoga.com/book

In this episode:

  • Tad’s history with yoga
  • Tad’s background in marketing and why he got into Marketing for Hippies specifically
  • How we make ourselves accessible as yoga business owners
  • How marketing can feel good and how you implement that into your business
  • Point of view marketing and how it works

Guest links:

Marking for Hippies: https://marketingforhippies.com/

Nov 6, 2023

This week on the podcast I am joined by Crystal Gray. Crystal supports women in developing a daily yoga and spiritual practice to help them navigate transitional times of life. She's been teaching yoga for almost 18 years and has owned a yoga studio, but now focuses on supporting women with online courses and group coaching as well as in-person events on her 20 acre organic vegetable farm and retreats! In this episode of the podcast, we're talking about why our personal yoga practice is the foundation of any successful yoga business, and how having this daily practice, in whatever form that it shows up in, can help yoga teachers gain confidence and teach from a more authentic place.

Enjoy!

This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.

My new yoga book is out now: www.mbomyoga.com/book

In this episode:

  • Crystal’s yoga story and background
  • How Crystal transitioned back into doing in-person classes after the pandemic
  • Helping new yoga teachers to gain confidence and teach from a more authentic place
  • Cultivating a daily yoga practice, even with a crazy schedule
  • Having a dedicated room for yoga isn’t necessary
  • Distinguishing the difference between personal practice versus class prep and how to manage them
  • Crystal’s other business tips for you and your yoga business, and building confidence

Guest links:

Website: https://www.crystalgrayyoga.com/

Oct 30, 2023

This week on the podcast I'm joined by Denise Vernieri. Denise is a former educator with a Masters in English Literature and Writing, turned multi-6- figure business coach helping other soul-driven entrepreneurs, like coaches, yoga teachers, and wellness practitioners, create businesses in alignment with their purpose and vision of impact while working with their soul-aligned clients. She's wildly passionate about helping soulful entrepreneurs build real wealth, lead movements and create legacies while living a lifestyle that makes them feel wildly fulfilled. In this episode of the podcast, Denise shares her journey creating a successful business, including the business lessons that she's learned as an entrepreneur. We also discuss the power of word of mouth marketing, including what it is and how you can use it in your yoga business to get more clients and make more revenue, and much more.

Enjoy!

This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.

My new yoga book is out now: www.mbomyoga.com/book

In this episode:

  • Denise’s background and how she got into yoga
  • Choosing the jumping off point and knowing what you need to start your business
  • The silver lining of the pandemic in the yoga world
  • Thinking outside the box, leveraging your zone of genius and restructuring your business
  • Understanding the power of word of mouth marketing
  • Denise’s tips for creating part of your business online
  • The top business lessons Denise has learned as an entrepreneur

Guest links:

Website: https://denisevernieri.com/

Instagram: https://www.instagram.com/denisevernieri/

Denise’s Podcast: https://denisevernieri.com/podcast

Oct 23, 2023

This week on the podcast I am joined by Ali Reina. Ali's yoga journey began in 2014 when she took a yoga class to help prepare her body physically for a half marathon but was amazed how yoga provided her the mind-body-soul connection that alleviated any worries and anxieties that she brought to the mat. A chronic health diagnosis a year later limited her physically as she was unable to exercise in the same way. Gentle yoga classes were the only types of exercise that she was able to do, and for her, yoga became a critical part of her healing journey and lifestyle change. A classroom teacher for 11 years, Ali decided to follow a new path in teaching others about the mind-body connection yoga has to offer. She received her 200-hour Yoga Teacher Training and is also certified in Yin Yoga, Chair Yoga, and Yoga Nidra. She created her business, Gentle Waves Yoga, in 2021 to educate others on the awareness of and experience the benefits of the gentler styles of yoga, especially for those with chronic health conditions. In this episode of the podcast, Ali shares about her journey with yoga and chronic illness, the benefits of the gentler styles of yoga and why we should consider offering them to our students, as well as the process of creating her business and some of the biggest business lessons that she's learned through the journey.

Enjoy!

This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.

My new yoga book is out now: www.mbomyoga.com/book

In this episode:

  • How Ali first got into yoga
  • Getting diagnosed with a chronic illness and how that changed the path of Ali’s yoga journey
  • The journey to becoming a yoga teacher and understanding how the body communicates
  • The good things that have come out of the COVID pandemic that would’ve been unheard of ten years ago
  • Distinguishing between different gentler forms of yoga and other self-care methods
  • Why teachers should consider gentler forms of yoga and how you can educate your students on the benefits of gentle yoga
  • What Ali offers and what she has been creating over the last few years
  • Ali’s biggest business lessons learned so far

Guest links:

Gentle Waves Yoga: https://www.gentlewavesyoga.com/

Oct 16, 2023

This week on the podcast I am joined by Helen Johnson. Helen is a Yoga teacher, studio owner and Registered Nurse. She creates specialized programs to support people through pregnancy, birth and the early years of being a parent, drawing on her experience as a health professional and a mom. Helen is passionate about designing and delivering meaningful programs that are based on experiential and scientific evidence. In this episode of the podcast, we are talking all about program trials and how to use them to create amazing yoga programs. Helen shares what a program trial is, how to use it to create successful and full yoga programs, the benefits of doing programs vs. drop-in classes, and much more.

Enjoy!

This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.

My new yoga book is out now: www.mbomyoga.com/book

In this episode:

  • Helen’s yoga story and inspiration for teaching yoga
  • Helen’s history with teaching yoga, including prenatal and postnatal
  • Studio life and what Helen has learned from that experience so far
  • Addressing the scarcity mindset in the yoga industry
  • The evolution of Helen’s yoga business model
  • Quality over quantity experience with clients
  • Program design - Ideas, scheduling, executing, marketing, etc.
  • Advertising a yoga program trial to your clients

Guest links:

Nurture Yoga and Meditation: https://nurtureyogameditation.com/

Oct 9, 2023

This week on the podcast I am joined by Clare Hudson. Clare is a mom of two and London-based personal yoga and meditation teacher with an intuitive approach to guiding individuals on their yoga journeys. With extensive training in London and India in various yoga styles and a specialization in one-to-one sessions, Clare creates a nurturing space for self-exploration. She also offers a unique program called 'The Art and Business of Teaching Yoga One-to-One,' empowering yoga teachers to share their skills with authenticity and purpose. Clare ultimately aims to inspire others to embrace yoga as a transformative tool for self-acceptance. In this episode of the podcast, Clare shares why she's passionate about one-to-one yoga, her top tips for people wanting to get started with one-to-one yoga, including getting started and finding clients, setting prices and creating packages, creating a great class experience for your client, getting referrals and marketing your services, and much more.

Enjoy!

This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.

In this episode:

  • How Clare started her yoga journey
  • The inspiration to become a yoga teacher
  • Getting a first client and how it evolved to be a specialty for Claire
  • Finding specific clients for one to one yoga
  • The specifics of one to one yoga, and the top tips for getting started with your clients
  • Pricing for one to one clients
  • Tips for creating the class experience for your clients
  • Claire’s course catered around teaching one to one yoga

Guest links:

Use promo code AMANDA25 to get 25% off Clare’s course: https://learn.clarehudson.yoga/courses/TheArtandBusinessofTeachingYogaOnetoOne?ref=eb4342

Claire’s YouTube Channel: https://www.youtube.com/@ClareHudson

Claire’s Website: https://clarehudson.yoga/

Oct 2, 2023

This week on the podcast we are joined by Nyk Danu! Nyk is a certified Yoga therapist, who's specialty is back pain and anxiety relief. She is a Yin Yoga teacher trainer and Yoga business mentor with a mission to help Yoga teachers thrive and be of service while impacting their community. Nyk is back on M.B.Om to talk all about niching! Her approach to niching is a bit different than what you may have heard before, as she approaches niching from a heart-centered perspective. In this episode, Nyk shares with us why her approach to niching is unique, how we can approach niching from a heart-centered perspective, how to implement this in our yoga businesses, why it's important, and more.

Enjoy!

This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.

In this episode:

  • What Nyk has been up to since we last talked with her
  • Managing a balance between in-person and online yoga classes
  • Nyk’s journey and evolution into niching
  • The biggest roadblocks, struggles, and misconceptions when niching in your business
  • The philosophy of the head vs heart business mindsets and how to manage them effectively
  • Questions to guide yourself to your niche

Guest links:

Connect with Nyk:

https://nykdanu.com/teachers/

Sep 25, 2023

This week on the podcast I am joined by Jackie Murphy. A decade before she was the host of the Yoga Boss podcast, Jackie learned the hard way that being a talented yoga teacher wasn’t enough to build a lifelong profitable business. Using her 10 years experience teaching, opening studios, and leading teacher trainings, Jackie now helps yoga teachers become profitable CEOs by offering them effective marketing, sales and business foundation strategy. In this episode, we're diving into studio ownership and what Jackie learned through her years as a yoga studio owner, as well as tips for how to develop an entrepreneurial mindset that will help you thrive in your yoga business. Jackie also shares the top business lessons that she's learned in her career and more!

Enjoy!

This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.

In this episode:

  • What inspired Jackie to become a yoga teacher and her yoga origin story
  • Overview of yoga studio ownership life
  • Prioritizing in your yoga business and studio
  • Knowing what to sell and who you’re selling to
  • What influenced Jackie to shift into business coaching
  • Knowing when to change and shift gears in your yoga and business journey
  • Jackie’s business lessons and takeaways

Guest links:

Connect with Jackie:

https://www.jackiegmurphy.com/

https://www.instagram.com/jackieg.murphy/

Jackie’s Podcast: https://www.jackiegmurphy.com/podcastepisode

Sep 18, 2023

This week on the podcast I am joined by Andrea Liebross. Andrea is an author, certified business and life coach, and host of the Time to Level Up podcast. She’s known for helping high-achieving entrepreneurs make the shift from overwhelm to freedom so they stop thinking small and start thinking big. Through her work, she guides her clients to create their own secret sauce for success by combining two ingredients - the right mindset and solid systems. In this episode of the podcast we are talking about tips for shifting from overwhelm to freedom, how to let go of the hustle mindset in a world that praises being busy, Andrea's secret sauce for shifting your mindset and finding success without overwhelm, business lessons that she's learned in her career and more.

Enjoy!

This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.

In this episode:

  • Andrea shares the 3 most valuable resources for entrepreneurs
  • Andrea’s career background and how she ended up with business and life coaching
  • The 4 guideposts for business owners
  • How to shift away from a “hustle” mentality and mindset
  • Questioning what we consider urgent and important and how to approach it
  • Making time for larger projects
  • Making the shift from overwhelmed to freedom

Guest links:

Connect with Andrea: https://andrealiebross.com/links/

Sep 11, 2023

We're back for a brand new season of the podcast! I'm kicking off the new season with a life update and Q&A episode. I'm sharing what I've been up to over the last couple of months, how things have been going personally and professionally, and then diving into some of the most common questions that I've been getting asked recently. We're talking about how to find great people to work with, how to manage a team, money mindset and how to ask for more money, how to get more people into your yoga classes, and much more. I'm also giving you an overview of what to expect in this upcoming season of the show!

Enjoy!

This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.

In this episode:

  • Summer travels and how things have been going
  • How to find great people to work with
  • Working with people on your team
  • Navigating money mindset and increasing prices
  • How to get more people coming to your classes
  • What to expect for the upcoming season
Jul 31, 2023

This week on the podcast, I am joined by Mado Hesselink from the Yoga Teacher Resource. This is Mado's second time on the podcast and it was so fun to have her back on to talk all about workshops!

In this episode, Mado shares her 3 keys to a stellar workshop that will actually sell out, as well as her top tips for how to create workshops that sell out and wow your students!

Enjoy!

This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom

*This episode originally aired in August 2021 

Jun 26, 2023

This week on the podcast I am re-joined by Claudia Azula. Claudia is a yoga teacher, best-selling author, and YouTuber who is passionate about the ways in which yoga helps with a lot more than just the body. Claudia joined me on the podcast in 2022 and one of the things that we briefly touched on was self-publishing a book. I wanted to dive deeper into what it's like to self-publish a book so Claudia joined me for a second episode to talk about this more in depth. In this episode, Claudia shares the writing process and what it was like to actually get her ideas on paper, editing the book, finding people to format, design and help her upload the book to Amazon, the challenges and obstacles that she faced along the way, the price breakdown, marketing her book, and much more. If you're interested in writing and self-publishing a book, this episode is packed with info!

Enjoy!

This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.

In this episode:

  • What Claudia’s been up to over the past 6 months
  • The process of putting ideas on paper and making space for it in your life
  • 600 hours of writing and what Claudia’s writing process looks like
  • Claudia’s thoughts on self-publishing
  • The editing process of writing and what that looked like for Claudia’
  • The cost breakdown of publishing a book
  • Claudia’s experience and tips with creating an audiobook
  • The marketing process of your book
  • Final steps and tips for publishing your work

Guest links:

https://www.claudiayoga.com/

Jun 19, 2023

This week on the podcast I am joined by Jaimee Campanella. Jaimee is a time strategist and productivity consultant who mentors and guides parents, professionals, and entrepreneurs to take control of their time. She is the creator and principal facilitator of the Time Power program that gives people the essential tools and strategies to avoid overwhelm and tame chaos so that they can regain control of their time for good. In this episode, Jaimee shares how she became a time strategist, her philosophies on time management and productivity, what the Time Power program is and how we can start utilizing these principles in our businesses, tips for managing overwhelming and how to get back into good routines when we've fallen out of them, and much more!

Enjoy!

This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.

In this episode:

  • Jaimee’s background and how she got into her current career
  • Time Power and the philosophy of time management and productivity
  • Tips and starting points for shifting your mindset
  • Tips for managing that overwhelmed and frustrated feeling
  • Quickly getting back into the right mindset after holidays or breaks
  • Jaimee’s important business lessons learned through her career
Jun 12, 2023

This week on the podcast I am joined by Meg Sangimino. Meg is a yoga teacher, meditation facilitator, and business expert who helps yoga teachers learn to design and build businesses that nourish their lives without spinning their wheels on social media or having constant technology headaches. Meg believes that with the right tools, you can build a business that nourishes, supports and fulfills the lifestyle that you want! In this episode of the show, Meg shares her journey with yoga and what inspired her to become a yoga teacher. She shares tips for leaving a full-time job to pursue yoga, as well as some of her top tips for getting started as a new yoga teacher wanting to create a sustainable yoga business. We also discuss the current yoga landscape and how we think the industry will shift with regards to studios, online vs. in person offerings, and more. Meg is a wealth of knowledge and has some amazing business lessons to share!

Enjoy!

This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.

In this episode:

  • How Meg got into yoga and what inspired her to become a yoga teacher
  • Leaving a full-time engineering job to pursue yoga
  • Getting started with a sustainable yoga business
  • How the yoga landscape has shifted since the pandemic and discussing the direction that it’s heading in the future
  • The future of online vs. in-person yoga businesses
  • The process of building a website for your yoga business
  • The different aspects of Meg’s yoga business
  • Other significant business lessons

Guest links:

Website: https://www.megsangimino.com/

Jun 5, 2023

This week on the podcast I am joined by Sarah Harvie. Sarah has been leading people on their inner and outer journeys internationally for over fifteen years. Seeking the road less travelled, Sarah has discovered great healing and wisdom from extended journeys through the wilderness and from her own deep inner practices of yoga and meditation. As she continues on her path of healing and awakening, she shares her practice with others through CranioSacral & Massage Therapy, Yoga Asana & Nidra, and Wilderness Yoga Retreats across the globe. In this episode, Sarah shares how she got into yoga, massage therapy, and running wilderness retreats. She talks about how she runs an international, multi-passionate business, including how she manages her schedule and all the moving parts of her business, as well as what she's learned through running her business. We also dive into Yoga Nidra, talking about what she loves about Yoga Nidra and why this practice is so beneficial for us and our students.

Enjoy!

This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.

In this episode:

  • Sarah’s yoga backstory and history
  • Leading 1-3 month wilderness expeditions
  • Making the decision to teach in a yoga studio specifically
  • Doing body work with CranioSacral and Message Therapy
  • Managing and balancing retreats, clients, and yoga classes
  • How far ahead Sarah plans for psychedelic retreats
  • Scheduling recovery and meditation days between trips and retreats
  • The decision to start offering a teacher training option
  • Sarah’s top business lessons and takeaways

Guest links:

Website: http://www.sarahharvie.com/

May 29, 2023

This week on the podcast I am joined by Jessica Cross. Jessica is a corporate marketing dropout turned yoga business coach and the host of the Marketing Off the Mat podcast. She spent 15 years working for Fortune 500 companies all over the US honing her expertise in digital marketing & live events, and now she is passionate about helping yoga teachers stop the constant hustle and build the businesses of their dreams. In this episode of the podcast, Jessica shares how she got into yoga and teaching yoga, what inspired her to leave her corporate job to teach full-time, and then what inspired her to start working with yoga teachers on their events, retreats and businesses. Jessica also shares some of her top tips for yoga teachers who want to create yoga events and retreats, as well as some of the business lessons she's learned through her career.

Enjoy!

This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.

In this episode:

  • Jessica’s backstory and journey into yoga
  • Letting go of a full-time corporate event career and diving into a career in yoga
  • Bringing knowledge from a corporate job into the yoga space and how Jessica began working yoga events
  • The starting point for those that want to have yoga events or retreats
  • Coming up with an idea or focus for yoga events
  • Planning for the actual execution of a great yoga event
  • Tips for choosing destinations and accommodations for yoga retreats
  • Longer yoga retreats, managing your energy, and Jessica’s top business tips

Guest links:

Website: https://www.jessicacross.co/

May 22, 2023

This week on the podcast I am joined by Pamela Crane. Pamela is a yoga teacher with an MS in Yoga Therapy and over 35 years of experience. She runs an online yoga business supporting athletes, dancers, yogis, and other high performers through the practice of Yoga Therapy. She is also the host of The Yoga Pro Podcast. In this episode of the podcast, Pamela shares her journey with yoga, including getting her masters in Yoga Therapy and how that shifted her teaching. She also shares what it's been like to run an online yoga business well before the pandemic, how she supports her clients through yoga therapy, business lessons she's learned through her career, and much more.

Enjoy!

This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.

In this episode:

  • Pamela’s backstory and history with yoga
  • The journey from training to teaching yoga
  • A high level overview of Pamela’s career so far and what she’s doing now
  • How Pamela has managed her business and career while moving around
  • What it was like taking a business online prior to the pandemic
  • What yoga therapy is, how it works, and how it’s taught to clients
  • Important business lessons learned along the way

Guest links:

Website: https://www.interoceptiveperformance.com/

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