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Mastering the Business of Yoga

Mastering the Business of Yoga (M.B.Om for short) is a podcast was designed for yoga teachers who want to create a successful and sustainable career in yoga, but don't know where to start, or how to take their career to the next level. Each episode features different, successful and inspiring yoga teachers who share their experiences in the yoga world, and the business lessons they have learned throughout their careers. Guests range from full-time yoga teachers, yoga studio owners, teachers who have branched off to create their own businesses, teachers who have developed their own teacher training, and much more.
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Now displaying: Page 1
Apr 10, 2023

We're kicking off the new season of M.B.Om with an interview with Kaisa Keranen. Kaisa is a personal trainer, fitness educator and social media influencer known for her fun and innovative ways to get people moving. As owner of KaisaFit, she has developed her own method of movement which she shares daily with her clients and social media followers world wide. She lives and teaches by the motto that health is a feeling not a look and believes whole-heartedly in her mission to get people around the world up and moving! In this episode of the podcast, Kaisa shares how she started KaisaFit on Instagram, what it's been like to grow an online fitness brand and launch her new brand Just Move, navigating being a social media influencer, business lessons she's learned through her career, and more.

Enjoy!

This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.

In this episode:

  • Kaisa’s background and how she got into fitness and personal training
  • How Kaisa started her business and using social media to grow her own brand
  • Some of the key ways Kaisa was able to grow and maintain her following on social media
  • The different aspects of a successful fitness business
  • Difficulties with selling your product to your audience
  • Building a fitness program that allows people to start without any equipment
  • Business lessons that Kaisa has learned throughout her career thus far

Guest links:

Instagram: https://www.instagram.com/kaisafit

Start Moving: https://startmoving.com/

Just Move: https://justmove.com/mbom/

Kaisa’s Podcast: https://podcast.kaisafit.com/

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