How to Use Podcast Guesting to Elevate Your Business with Di-Di Hoffman

This week on the podcast I am joined by Di-Di Hoffman. Di-Di is a seasoned horticulturist and serial entrepreneur who slowly transmuted into a modern-day Rainmaking geek. He works with wellness professionals who are tired of being the best-kept secret in their field. Di-Di is the founder of The Herb Academy (est. 2004), the founder of The BadassPreneurs Academy (est. 2020), creator of the Perpetual Rainmaking Machine for Wellness Professionals, and host of The Badass Wellness Coach Show. In this episode, we are talking about how to use podcast guesting as a marketing strategy in your yoga business. Di-Di shares why podcast guesting is a great marketing strategy, the return on investment from being a podcast guest, as well as his top tips for pitching podcasts in a way that hosts will say yes! This episode is jam packed with information so I hope that you enjoy it!

Enjoy!

This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.

In this episode:

• What Di-Di does for a living
• Defining what a rainmaker is and what modern day rainmaking entails
• Why podcast guesting is a great strategy for wellness professionals
• Why it would be beneficial for someone to think about podcast guesting in terms of return on investment
• Useful strategies for actually getting on podcasts and how to get people to say “yes”
• Working with guest and picking ones that work well for your specific podcast

Guest links:

Website: https://badasspreneurs.com/mbom