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Mastering the Business of Yoga

Mastering the Business of Yoga (M.B.Om for short) is a podcast was designed for yoga teachers who want to create a successful and sustainable career in yoga, but don't know where to start, or how to take their career to the next level. Each episode features different, successful and inspiring yoga teachers who share their experiences in the yoga world, and the business lessons they have learned throughout their careers. Guests range from full-time yoga teachers, yoga studio owners, teachers who have branched off to create their own businesses, teachers who have developed their own teacher training, and much more.
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Now displaying: Page 2
Sep 18, 2023

This week on the podcast I am joined by Andrea Liebross. Andrea is an author, certified business and life coach, and host of the Time to Level Up podcast. She’s known for helping high-achieving entrepreneurs make the shift from overwhelm to freedom so they stop thinking small and start thinking big. Through her work, she guides her clients to create their own secret sauce for success by combining two ingredients - the right mindset and solid systems. In this episode of the podcast we are talking about tips for shifting from overwhelm to freedom, how to let go of the hustle mindset in a world that praises being busy, Andrea's secret sauce for shifting your mindset and finding success without overwhelm, business lessons that she's learned in her career and more.

Enjoy!

This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.

In this episode:

  • Andrea shares the 3 most valuable resources for entrepreneurs
  • Andrea’s career background and how she ended up with business and life coaching
  • The 4 guideposts for business owners
  • How to shift away from a “hustle” mentality and mindset
  • Questioning what we consider urgent and important and how to approach it
  • Making time for larger projects
  • Making the shift from overwhelmed to freedom

Guest links:

Connect with Andrea: https://andrealiebross.com/links/

Sep 11, 2023

We're back for a brand new season of the podcast! I'm kicking off the new season with a life update and Q&A episode. I'm sharing what I've been up to over the last couple of months, how things have been going personally and professionally, and then diving into some of the most common questions that I've been getting asked recently. We're talking about how to find great people to work with, how to manage a team, money mindset and how to ask for more money, how to get more people into your yoga classes, and much more. I'm also giving you an overview of what to expect in this upcoming season of the show!

Enjoy!

This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.

In this episode:

  • Summer travels and how things have been going
  • How to find great people to work with
  • Working with people on your team
  • Navigating money mindset and increasing prices
  • How to get more people coming to your classes
  • What to expect for the upcoming season
Aug 28, 2023

This week on the podcast we are talking about boundaries! Setting boundaries and sticking to them can be so challenging as yoga teachers and yoga business owners, but it's also one of the most important things that we need to do to create sustainable yoga businesses. In this episode, we discuss what a boundary is, what types of boundaries show up in our businesses, how to go about setting boundaries and sticking to them, why they are important for us, and much more. 

Enjoy! 

This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.

*This episode originally aired April 2022

Aug 21, 2023
This week on the podcast I am joined by Amy Roeher from The Yoga Hut! Amy is a yoga teacher with a small backyard yoga studio and an online membership platform, an Ayurvedic Wellness Consultant, and an AirBnb host.
 
In this episode, Amy shares how she has been building her business over the last few years, and then how she pivoted and diversified her yoga business when the pandemic hit. She talks about how having multiple income streams has benefited her over the last year, how she's been able to juggle it all, what she's learned through the process, and much more!
 
Enjoy!
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This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom. 
 
*This episode originally aired in May 2021
Aug 14, 2023

This week on the podcast I am joined by Stephanie Mitchell from The Rolling Mat!

Stephanie is a corporate yoga teacher who creates corporate wellness programs in Atlanta, GA. In this episode, Stephanie shares her story as a yoga teacher, why she decided to focus her niche on corporate yoga and wellness, business lessons she's learned about corporate yoga, and how you can get started with your own corporate yoga business!

Enjoy!

This episode is brought to you by OfferingTree. When you’re a yoga teacher and you’re trying to build your digital presence it can be daunting, especially right now when you are trying to take your offerings online as fast as possible! OfferingTree set out to make creating your digital presence fun, easy and affordable. With one account you can create a website in minutes that has your schedule built right in. They also have email marketing tools to collect email addresses, send newsletters and automated emails to your subscribers. It all works seamlessly together with one account and one subscription. Forget spending all your time and energy just trying to remember what account does what and what your login information is! To learn more about what OfferingTree can do for your digital presence visit offeringtree.com/mbom.

*This episode originally aired in June 2020

Aug 7, 2023

This week on the podcast I am joined by Katie Arnold. Katie is an RYT-200 vinyasa and restorative-based yoga and meditation instructor helping women reconnect with themselves and stress less through movement and mindset practices. After years of burning the candle at both ends, she discovered the five habits that helped her reconnect with herself every single time. These 5 components of connection are mindful movement. meditation, self-care, journaling, and community. In this episode of the podcast, we are diving into these 5 components of connection, and talking practically about how to apply them to life and business. 

Enjoy! 

This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.

*This episode originally aired in May 2022

Jul 31, 2023

This week on the podcast, I am joined by Mado Hesselink from the Yoga Teacher Resource. This is Mado's second time on the podcast and it was so fun to have her back on to talk all about workshops!

In this episode, Mado shares her 3 keys to a stellar workshop that will actually sell out, as well as her top tips for how to create workshops that sell out and wow your students!

Enjoy!

This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom

*This episode originally aired in August 2021 

Jul 24, 2023

This week on the podcast I am joined by Nyk Danu. Nyk is a yoga business consultant, a yin yoga trainer, and a yoga therapist. She is also equally as passionate as I am about yoga teachers having websites that are functional and efficient!

This week on the podcast we are diving into 5 mistakes yoga teachers make on their websites, and what to do instead. By the end of this episode, you will understand how to create a website that stands out, speaks to your target audience, and gets people to take action and book a class with you.

Enjoy!

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This episode of the podcast is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree set out to make creating your digital presence fun, easy and affordable. With one account, you can create a website in minutes with email marketing tools to collect email addresses allowing you to send newsletters and automated emails to your subscribers. It all works seamlessly together with one account and one subscription. Already have your own website? No problem, because OfferingTree can embed seamlessly into your existing website. They're always adding new features to their platform to make it even better. They just recently released a new waiver feature that let's you easily add a waiver to your events and appointments. Adding a waiver protects you as a teacher and it keeps your students informed. If you're looking for a single platform to take care of all your online and in-person teaching needs, then visit offeringtree.com/mbom. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.

*This episode originally aired in November 2020

Jul 17, 2023
This week on the podcast I am joined by Ashley Zuberi from Inhale Thrive. Ashley trains and mentors yoga teachers to create thriving independent yoga businesses. As a full-time yoga teacher with a former professional career in marketing for yoga companies and experience developing and leading teacher trainings across the US, Ashley uniquely understands how to blend the spirit of yoga with the realities of business.
 
In this week's episode, Ashley shares some of the online platforms teachers can use to offer their classes online, as well as what you need to film your classes and why it’s important to keep things simple and match your knowledge level with your technology.
 
Enjoy!
 
This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.
 
*This episode originally aired in April 2021 
Jul 10, 2023

This week on the podcast I am joined by Brit Kolo from Marketing Personalities. After spending years working as a marketing coach, Brit created her own business where she studied the 16 Myers-Briggs (MBTI) personality types and determined what the best marketing strategy is for each of them.

On this episode, Brit and I talk about Marketing Personalities, including why this important, how we can use our individual marketing personality to our benefit in our businesses, and how to start saying "no" to the things we think we should be doing in our businesses but aren't serving us. Brit also goes through my MBTI personality type - ENJF - and gives some examples of the type of marketing that ENFJ's (like me!) should be doing in their businesses.

This was a really eye opening episode for me, and since implementing the strategies of my marketing personality into my business, I've seen a ton of shifts away from the things I think I should be doing and towards the marketing strategies that excite and light me up most.

Enjoy!

*This episode originally aired in June 2019

Jun 26, 2023

This week on the podcast I am re-joined by Claudia Azula. Claudia is a yoga teacher, best-selling author, and YouTuber who is passionate about the ways in which yoga helps with a lot more than just the body. Claudia joined me on the podcast in 2022 and one of the things that we briefly touched on was self-publishing a book. I wanted to dive deeper into what it's like to self-publish a book so Claudia joined me for a second episode to talk about this more in depth. In this episode, Claudia shares the writing process and what it was like to actually get her ideas on paper, editing the book, finding people to format, design and help her upload the book to Amazon, the challenges and obstacles that she faced along the way, the price breakdown, marketing her book, and much more. If you're interested in writing and self-publishing a book, this episode is packed with info!

Enjoy!

This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.

In this episode:

  • What Claudia’s been up to over the past 6 months
  • The process of putting ideas on paper and making space for it in your life
  • 600 hours of writing and what Claudia’s writing process looks like
  • Claudia’s thoughts on self-publishing
  • The editing process of writing and what that looked like for Claudia’
  • The cost breakdown of publishing a book
  • Claudia’s experience and tips with creating an audiobook
  • The marketing process of your book
  • Final steps and tips for publishing your work

Guest links:

https://www.claudiayoga.com/

Jun 19, 2023

This week on the podcast I am joined by Jaimee Campanella. Jaimee is a time strategist and productivity consultant who mentors and guides parents, professionals, and entrepreneurs to take control of their time. She is the creator and principal facilitator of the Time Power program that gives people the essential tools and strategies to avoid overwhelm and tame chaos so that they can regain control of their time for good. In this episode, Jaimee shares how she became a time strategist, her philosophies on time management and productivity, what the Time Power program is and how we can start utilizing these principles in our businesses, tips for managing overwhelming and how to get back into good routines when we've fallen out of them, and much more!

Enjoy!

This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.

In this episode:

  • Jaimee’s background and how she got into her current career
  • Time Power and the philosophy of time management and productivity
  • Tips and starting points for shifting your mindset
  • Tips for managing that overwhelmed and frustrated feeling
  • Quickly getting back into the right mindset after holidays or breaks
  • Jaimee’s important business lessons learned through her career
Jun 12, 2023

This week on the podcast I am joined by Meg Sangimino. Meg is a yoga teacher, meditation facilitator, and business expert who helps yoga teachers learn to design and build businesses that nourish their lives without spinning their wheels on social media or having constant technology headaches. Meg believes that with the right tools, you can build a business that nourishes, supports and fulfills the lifestyle that you want! In this episode of the show, Meg shares her journey with yoga and what inspired her to become a yoga teacher. She shares tips for leaving a full-time job to pursue yoga, as well as some of her top tips for getting started as a new yoga teacher wanting to create a sustainable yoga business. We also discuss the current yoga landscape and how we think the industry will shift with regards to studios, online vs. in person offerings, and more. Meg is a wealth of knowledge and has some amazing business lessons to share!

Enjoy!

This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.

In this episode:

  • How Meg got into yoga and what inspired her to become a yoga teacher
  • Leaving a full-time engineering job to pursue yoga
  • Getting started with a sustainable yoga business
  • How the yoga landscape has shifted since the pandemic and discussing the direction that it’s heading in the future
  • The future of online vs. in-person yoga businesses
  • The process of building a website for your yoga business
  • The different aspects of Meg’s yoga business
  • Other significant business lessons

Guest links:

Website: https://www.megsangimino.com/

Jun 5, 2023

This week on the podcast I am joined by Sarah Harvie. Sarah has been leading people on their inner and outer journeys internationally for over fifteen years. Seeking the road less travelled, Sarah has discovered great healing and wisdom from extended journeys through the wilderness and from her own deep inner practices of yoga and meditation. As she continues on her path of healing and awakening, she shares her practice with others through CranioSacral & Massage Therapy, Yoga Asana & Nidra, and Wilderness Yoga Retreats across the globe. In this episode, Sarah shares how she got into yoga, massage therapy, and running wilderness retreats. She talks about how she runs an international, multi-passionate business, including how she manages her schedule and all the moving parts of her business, as well as what she's learned through running her business. We also dive into Yoga Nidra, talking about what she loves about Yoga Nidra and why this practice is so beneficial for us and our students.

Enjoy!

This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.

In this episode:

  • Sarah’s yoga backstory and history
  • Leading 1-3 month wilderness expeditions
  • Making the decision to teach in a yoga studio specifically
  • Doing body work with CranioSacral and Message Therapy
  • Managing and balancing retreats, clients, and yoga classes
  • How far ahead Sarah plans for psychedelic retreats
  • Scheduling recovery and meditation days between trips and retreats
  • The decision to start offering a teacher training option
  • Sarah’s top business lessons and takeaways

Guest links:

Website: http://www.sarahharvie.com/

May 29, 2023

This week on the podcast I am joined by Jessica Cross. Jessica is a corporate marketing dropout turned yoga business coach and the host of the Marketing Off the Mat podcast. She spent 15 years working for Fortune 500 companies all over the US honing her expertise in digital marketing & live events, and now she is passionate about helping yoga teachers stop the constant hustle and build the businesses of their dreams. In this episode of the podcast, Jessica shares how she got into yoga and teaching yoga, what inspired her to leave her corporate job to teach full-time, and then what inspired her to start working with yoga teachers on their events, retreats and businesses. Jessica also shares some of her top tips for yoga teachers who want to create yoga events and retreats, as well as some of the business lessons she's learned through her career.

Enjoy!

This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.

In this episode:

  • Jessica’s backstory and journey into yoga
  • Letting go of a full-time corporate event career and diving into a career in yoga
  • Bringing knowledge from a corporate job into the yoga space and how Jessica began working yoga events
  • The starting point for those that want to have yoga events or retreats
  • Coming up with an idea or focus for yoga events
  • Planning for the actual execution of a great yoga event
  • Tips for choosing destinations and accommodations for yoga retreats
  • Longer yoga retreats, managing your energy, and Jessica’s top business tips

Guest links:

Website: https://www.jessicacross.co/

May 22, 2023

This week on the podcast I am joined by Pamela Crane. Pamela is a yoga teacher with an MS in Yoga Therapy and over 35 years of experience. She runs an online yoga business supporting athletes, dancers, yogis, and other high performers through the practice of Yoga Therapy. She is also the host of The Yoga Pro Podcast. In this episode of the podcast, Pamela shares her journey with yoga, including getting her masters in Yoga Therapy and how that shifted her teaching. She also shares what it's been like to run an online yoga business well before the pandemic, how she supports her clients through yoga therapy, business lessons she's learned through her career, and much more.

Enjoy!

This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.

In this episode:

  • Pamela’s backstory and history with yoga
  • The journey from training to teaching yoga
  • A high level overview of Pamela’s career so far and what she’s doing now
  • How Pamela has managed her business and career while moving around
  • What it was like taking a business online prior to the pandemic
  • What yoga therapy is, how it works, and how it’s taught to clients
  • Important business lessons learned along the way

Guest links:

Website: https://www.interoceptiveperformance.com/

May 16, 2023

This week on the podcast I am joined by Ali Temple. Ali is a yoga teacher and a digital nomad who is traveling full-time and running a remote yoga business. In this episode, Ali shares her journey from teaching yoga full-time in person to shifting everything online. She talks about what that journey was like, where her revenue comes from, where she's been traveling over the last few years, how she chooses places, and how she decides what to offer online and in person. Ali also shares tips for anyone who is interested in starting their own location independent yoga business and business lessons that she's learned along the way.

Enjoy!

This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.

In this episode:

  • Ali’s yoga journey and how she got into yoga
  • The point in Ali’s coaching career where she decided to teach yoga
  • A high level overview of Ali’s journey prior to starting her first business
  • Common limiting beliefs around starting your own business and how Ali dealt with that to make her dream come true
  • What Ali’s business started as and what she does now while traveling full-time
  • Bringing in revenue with a remote business and traveling while working
  • How Ali chooses where she works from, and where she has gone over the last 2 years
  • Important business and travel lessons learned over the years, and setting boundaries for yourself

Guest links:

Instagram: https://www.instagram.com/alitempleyoga/

May 9, 2023

This week on the podcast I am joined by Deb Flashenberg. Deb is the founder and director of the Prenatal Yoga Center in NYC. Along with being a prenatal yoga teacher, she is also a labor support doula, Lamaze childbirth educator, mother of two and self proclaimed "birth and anatomy geek”. For the past 7 years, Deb has also greatly enjoyed being the host of the podcast, Yoga | Birth | Babies, where she speaks with some of the world’s leading experts in pregnancy, birth, breastfeeding and parenthood. In this week's episode, we are talking all things prenatal and postnatal! Deb shares where her passion for perinatal support came from, what inspired her to open the Prenatal Yoga Center, why getting a prenatal yoga teacher training is a great idea for all yoga teachers, why prenatal and postnatal yoga is a great niche, business lessons she's learned through her career, and more!

Enjoy!

This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.

In this episode:

  • Deb’s yoga journey and what inspired her to become a yoga teacher
  • How Deb first became interested in prenatal yoga and the birth world
  • Deb’s advice for new yoga teachers
  • How Deb created her business and where the idea for Prenatal Yoga Center originated from
  • The differences of prenatal yoga in both Mexico and Canada
  • The niche of pre and postnatal yoga specifically and why the certification is worth it
  • Deb’s recommendation for yoga teacher training
  • Top business lessons Deb has learned through her career

Guest links:

Prenatal Yoga Center: https://prenatalyogacenter.com/

Yoga | Birth | Babies: https://prenatalyogacenter.com/blog/category/podcast/

May 1, 2023

This week on the podcast I am joined by Saskia Seeling. Saskia is a yoga teacher who supports soulpreneurs like yoga teachers to set up their Soul Biz and share their unique magic with ease. After 4 years as a self-employed yoga and meditation teacher, Saskia found that she was getting asked the same questions over and over again and shifted to working as a coach and consulting other soulpreneurs with their businesses. In this episode, Saskia shares her journey as a yoga teacher, what it's been like to shift gears into coaching, as well as 3 myths about starting your soul biz and why they aren't true! This episode is jam packed with goodness and wisdom!

Enjoy!

This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.

In this episode:

  • Saskia’s story and how she got into yoga
  • An overview of what Saskia has been accomplishing with her business over the last 5 years
  • Opening a yoga studio right before the pandemic and learning to pivot to an online environment
  • The 3 myths of starting your Soul Biz
  • Tips for getting yourself out there as a beginner yoga teacher
  • Marketing tools and ways to connect with your audience through social media
  • Other business lessons that Saskia has learned throughout her career

Guest links:

Website: https://saskiaseeling.com/

Instagram: https://www.instagram.com/saskiaseeling

LinkedIn: https://www.linkedin.com/in/saskia-seeling/

Apr 24, 2023

This week on the podcast I am joined by Kim Weeks. Kim has an unshakable belief in the modern necessity of high-quality mindfulness professions and industries. As a yoga teacher of more than 20 years, she's an E-RYT 500 and has taught more than 10,000 people and trained hundreds of teachers. She has devoted the last several years to centering the growing body of work on the scientific research on yoga for teachers, students, and the public. She's also the host of the new podcast Practicing Well, which aims to help you be your best self! In this episode, Kim shares how she came to yoga from a busy corporate job, what it was like owning a yoga studio for 12 years, what it was like shifting to running an online yoga business and a podcast, and much more!

Enjoy!

This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.

In this episode:

  • How Kim become a yoga teacher from a busy corporate job
  • Owning a yoga studio for over a decade
  • The top business lessons that Kim has learned over the years
  • Shifting to an online business and running a podcast
  • Helping you be your best self

Guest links:

Website: https://weekswell.com/

Kim’s Podcast: https://weekswell.com/podcast

Apr 17, 2023

This week on the podcast I am joined by Ashley Hagen. Ashley is an online yoga teacher and business coach who helps other yoga teachers transform into confident online entrepreneurs. She went from teaching 15+ yoga classes per week and owning a local studio to running a thriving yoga business 100% online. With a background in marketing & graphic design, she's learned to combine her skills in technology with her passion of yoga to help yoga teachers navigate the world of online yoga teaching and business building. In this episode, Ashley shares how she created her online business and how she first started making revenue online, how she shifted and found a niche that she loves, as well as some of her top tips for getting started with teaching online, creating a successful YouTube channel, creating courses and more.

Enjoy!

This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.

In this episode:

  • Ashley’s yoga journey and what inspired her to become a yoga teacher
  • Teaching yoga online before the pandemic
  • How Ashley’s online business is framed and structured, and where she brings revenue in from
  • Advice to those to want to grow their brand or business in an online environment
  • Deciding what topics to do online courses on
  • Growing a yoga audience on YouTube and how to be more strategic about it
  • Giving out knowledge for free vs having a paid offering or revenue stream

Guest links:

Website: https://ashleyrosehagen.com/

YouTube: https://www.youtube.com/@AshleyHagen

Apr 10, 2023

We're kicking off the new season of M.B.Om with an interview with Kaisa Keranen. Kaisa is a personal trainer, fitness educator and social media influencer known for her fun and innovative ways to get people moving. As owner of KaisaFit, she has developed her own method of movement which she shares daily with her clients and social media followers world wide. She lives and teaches by the motto that health is a feeling not a look and believes whole-heartedly in her mission to get people around the world up and moving! In this episode of the podcast, Kaisa shares how she started KaisaFit on Instagram, what it's been like to grow an online fitness brand and launch her new brand Just Move, navigating being a social media influencer, business lessons she's learned through her career, and more.

Enjoy!

This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.

In this episode:

  • Kaisa’s background and how she got into fitness and personal training
  • How Kaisa started her business and using social media to grow her own brand
  • Some of the key ways Kaisa was able to grow and maintain her following on social media
  • The different aspects of a successful fitness business
  • Difficulties with selling your product to your audience
  • Building a fitness program that allows people to start without any equipment
  • Business lessons that Kaisa has learned throughout her career thus far

Guest links:

Instagram: https://www.instagram.com/kaisafit

Start Moving: https://startmoving.com/

Just Move: https://justmove.com/mbom/

Kaisa’s Podcast: https://podcast.kaisafit.com/

Apr 3, 2023

The new season of M.B.Om is here! It’s been 4.5 months since I released a new episode of the podcast so I wanted to kick things off by sharing what I’ve been up to behind the scenes as well as give you a little bit of an update about what to expect for the new season of the podcast! In this episode, I share what I've been up to in my life and business over the last 4.5 months, as well as give you a little teaser for what to expect from the new episode of M.B.Om. It's safe to say that I'm stoked!

Enjoy!

This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.

In this episode:

  • Spending January in Panama and Columbia
  • Returning from 6 weeks of travel
  • Changes with clients over the last few months
  • Other key changes in my life since last season
  • What to expect during this upcoming season of the podcast
Mar 27, 2023

This week on the podcast I am joined by Amanda McKinney. Amanda is a yoga business coach and the host of the Marketing Yoga with Confidence podcast. She is an expert in marketing, and after working for many years in the corporate world, she transitioned to working with yoga teachers to help them market their products and services, and get more students in classes. On this episode, we talk about how to discover who your dream client is, how to find out where they hang out online and offline, and then how to market to them in an authentic way to get them into your classes. Amanda speaks to how we can market ourselves and our services authentically, as well as shares business lessons she's learned along the way. Enjoy!

Mar 20, 2023

This week on the podcast I am sharing how to set up a powerful workflow in your business by walking you through my workflow and giving you tips for how you can set up a workflow that will allow you to be a successful yoga teacher, partner, parent, friend, and business owner! In this episode, we talk about how to set up a workflow that works, the importance of a calendar system, how to choose a great task list manager and why that's important, how to manage your energy with the tasks you are doing, and the importance of setting boundaries and having self-care time in your business. We also talk about how to balance completing projects on top of running a business, and I share my top tips for moving my business forward each month! Enjoy!

Download the free guide to managing your workflow at https://www.mbomyoga.com/managing-your-workflow/

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