I LOVE the word MOXIE- and in case you need a definition: force of character, determination, or nerve. Basically- you're tough and nothing is getting in your way. As Shauna looked to the future she became the epitome of MOXIE, which inspired the name of her company now- Making Moxie. You should be imagining flappers and sassy women right now- women who aren't quiet. Sound like the day we live in now?