Talent Acquisition to Talent Access: Building a winning culture with a workforce that is 75% freelancers
Upwork CEO Hayden Brown addresses common myths around working with freelancers, such as, "Freelancers aren't reliable," and, "I can't build my company culture with freelancers."
She'll share how Upwork has scaled by including freelancers in every part of the company and treating them as part of the team rather than outsiders, and how it can benefit every company to have access to the talent it needs, when it needs it, regardless of geography or business ebbs and flows.
Full video: https://youtu.be/APgXDu37UIk
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Joe will share four case studies of companies that have achieved transformational growth using asynchronous communication. You’ll hear how they’ve rebuilt sales processes, won talent wars, delivered best-in-class products, and fully reimagined the employee experience. He’ll also highlight the work principles fueling these initiatives and the opportunities ahead for companies that employ them across their teams.
Full video: https://youtu.be/OAxJvk04JKU
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SaaS is evolving rapidly. In many ways, we are witnessing the equivalent of the Cambrian Explosion in terms of the number of SaaS companies created each month. And these startups look different than their predecessors. Trends like vertical SaaS, Product-led Growth, and payment make the industry almost unrecognizable compared to the era of the SaaS pioneers more than a decade ago.
Yet many companies are still adopting Customer Success practices - like fixed size-based segmentation and activity-based "check-ins" - that were created in the 2010s.
Modern cloud businesses are rethinking Customer Success in many ways. They are looking at it as a growth engine, shifting focus from purely looking at churn to increasingly emphasizing Net Dollar Retention. They are recognizing the need for CSMs, in some cases, to be deeply technical. And they are, particularly in Product-led Growth companies, integrating Sales and CS motions and organizations tightly together.
In this talk, Gainsight CEO Nick Mehta will cover 10 best practices that represent the cutting edge of Customer Success. Check it out to save your company from becoming a SaaS dinosaur.
Full video: https://youtu.be/PzCnKSL2kx8
Blog post: https://www.saastr.com/10-things-changing-now-in-the-world-of-customer-success-with-gainsight-ceo-nick-mehta-pod-529-video/
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Postman CEO Abhinav Asthana shares how community, product, data can power marketing, customer success, and sales are the key elements for the next generation of SaaS software leaders.
Full video here: https://youtu.be/jK8trhy5i-k
Want to join the SaaStr community? We're the 🌎largest community for B2B software.
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A crucial part of any business model is customer acquisition. In order for a company to optimize their customer base, data must be intrinsic to their strategy. Join Gorgias CEO Romain Lapeyre as he discusses how the company acquired 10,000 SMB customers from just data alone. Want to join the SaaStr community? We're the 🌎largest community for B2B software.
Video: https://youtu.be/5OJZM-uH4uE
Blog post: https://www.saastr.com/acquiring-10000-smb-customers-solely-from-data-with-gorgias-ceo-romain-lapeyre-pod-527-video/
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The biggest challenge in building a data infrastructure company over the next decade will be to redefine strategies for awareness, activation, user-centricity, and growth. While all of this is possible in theory, building categories with staying power in the age of the public cloud remains a lofty goal. Emil Eifrem, CEO and co-founder of Neo4j, will discuss the blueprint that’s emerging and some of the lessons he’s learned after launching Neo4j Aura, the company’s fully-managed graph database as a service.
Video: https://youtu.be/6vay3Ny3o0M
Blog post: https://www.saastr.com/modern-infrastructure-companies-in-the-cloud-lessons-learned-building-a-2-billion-database-company-from-scratch-with-neo4js-ceo-emil-eifrem/
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Marketing isn't one size fits all, particularly at a hyper-growth company. In this session, Kady Srinivasan, SVP, Global Head of Marketing at marketing automation unicorn, Klaviyo, will pull from her 20+ years of experience and share actionable tips on how you can scale your team, your campaigns and more.
Full video: https://youtu.be/s4WZcgL5fc0
Blog post: https://www.saastr.com/6-steps-to-managing-marketing-hyper-growth-at-scale-with-klayvio-global-head-of-marketing-kady-srinivasan-pod-525-and-video/
Want to join the SaaStr community? We're the 🌎largest community for B2B software.
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The world of product-led growth is a highly dynamic space. Join this session with Calendly CMO Patrick Moran and Head of Marketing Growth & Demand Gen Garrett Scott to learn more about these changes and how they are reflected in Calendly’s evolution as a SaaS company.
Full video: https://youtu.be/ey9aiYOupSg
Blog post: https://www.saastr.com/whats-changed-in-product-led-growth-with-calendly-cmo-patrick-moran/
Want to join the SaaStr community? We're the 🌎largest community for B2B software.
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Our North American Event: https://bit.ly/2OXeAYh
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