SaaStr 760: CRO Confidential: Rippling’s Top 3 Growth Tactics for Driving Revenue at Scale with Rippling CRO Matt Plank and Former CRO at Brex Sam Blond 

At this year’s SaaStr Annual, Rippling’s CRO, Matt Plank, chats with Sam Blond, host of the SaaStr CRO Confidential and former CRO at Brex, about Rippling’s top 3 growth tactics, which have led to the Rippling becoming a $14B company with several hundred million of ARR. A few years ago, Matt was making cold calls from CEO Parker Conrad’s basement, and he’s helped bring Rippling to where it is today.

The three growth tactics that worked for Rippling can be categorized into three different stages:

1. Outbound
2. Increasing closed-won revenue rates
3. Serving customers and expanding revenue in the base

--------------------------------------------------------------------------------------------

SaaStr hosts the largest SaaS community events on the planet.

Join us in 2025 at:

• SaaStr Annual: May. 13-15 in the SF Bay Area. Join 12,500 SaaS professionals, CEOs, revenue leaders and investors for the world's LARGEST SaaS community event of the year. Get your early bird tickets TODAY.

-------------------------------------------------------------------------------------------- 

This episode is sponsored by: Pendo

This episode is sponsored by our good friends at Pendo the all-in-one product experience platform. Pendo brings together product analytics. Guides discovery and replay. So you can improve your product experiences for every customer and employee try Pendo for free at Pendo.io/saastr.

-------------------------------------------------------------------------------------------- 

This episode is sponsored by: remote.com

• Ready to expand into new markets with confidence? Remote's comprehensive HR suite propels your growth from the ground up. From setting up new entities and managing intellectual property, to overseeing contractor compliance Remote makes scaling effortless.With their platform and partnership, your business grows not just bigger, but smarter. Transform your growth today with remote at Remote.com.

SaaStr 759: 5 Metrics that Matter When Raising Your SaaS Series A and Series B Round with Christoph Janz, Partner at Point Nine Capital 

What data and metrics do you need to convince SaaS investors you’re in good shape and aligned with what they care about? Christoph Janz, Partner at Point Nine Capital, shares 5 key insights during this year’s SaaStr Annual.

These metrics are more targeted to those preparing for a Series A or B round and could make the difference between an excited-to-invest-in-you investor and a pass. Why should you spend the time getting your act together before fundraising? If your data is self-explanatory, in good shape, easy to understand, and aligned with what investors care about, you avoid a lot of unnecessary back and forth.

Less time clarifying what your metrics mean results in more time to talk to more investors in parallel and increased confidence with each of those investors.

--------------------------------------------------------------------------------------------

SaaStr hosts the largest SaaS community events on the planet.

Join us in 2025 at:

• SaaStr Annual: May. 13-15 in the SF Bay Area. Join 12,500 SaaS professionals, CEOs, revenue leaders and investors for the world's LARGEST SaaS community event of the year. Get your early bird tickets TODAY.

-------------------------------------------------------------------------------------------- 

This episode is sponsored by: Pendo

• This episode is sponsored by Pendo, the all-in-one product experience platform. Pendo helps your users do the things you really want them to do. You can try Pendo for free at Pendo.io/saastr and check out Mind The Product, the community for product people like… us.

-------------------------------------------------------------------------------------------- 

This episode is sponsored by: remote.com

• Big things start like this. Every industry leader began with a simple idea and the courage to dream big. At Remote, we’re here to help you turn your vision into reality. From onboarding top talent to managing payroll worldwide, our tools and expertise support your journey from initial start to impressive growth worldwide. Start anywhere. Grow everywhere. Forge your path to success at Remote.com.

SaaStr 758: Avoid These Common Founder Mistakes to Hire a Great VP of Sales in 2024 with SaaStr CEO and Founder Jason Lemkin

In this episode of the official SaaStr podcast, we delve into the common pitfalls founders encounter when hiring a VP of Sales.

SaaStr CEO and Founder Jason Lemkin kicked off the SaaStr Annual by reflecting on twelve years of hiring lessons, sharing critical insights into why sales leaders fail and how founders can avoid these mistakes. The discussion covers the importance of due diligence, understanding the product, embracing sales involvement post-hire, and recognizing the signs of jaded or broken candidates.

The episode emphasizes the need for rigorous hiring processes and the impact of a bad hire on startup growth. Tune in for practical advice to ensure your next critical hire drives success.

--------------------------------------------------------------------------------------------

SaaStr hosts the largest SaaS community events on the planet.

Join us in 2025 at:

• SaaStr Annual: May. 13-15 in the SF Bay Area. Join 12,500 SaaS professionals, CEOs, revenue leaders and investors for the world's LARGEST SaaS community event of the year. Get your early bird tickets TODAY.

-------------------------------------------------------------------------------------------- 

This episode is sponsored by: Pendo

• This episode is sponsored by Pendo, the all-in-one product experience platform. Pendo helps your users do the things you really want them to do. You can try Pendo for free at Pendo.io/saastr and check out Mind The Product, the community for product people like… us.

-------------------------------------------------------------------------------------------- 

This episode is sponsored by: remote.com

• Big things start like this. Every industry leader began with a simple idea and the courage to dream big. At Remote, we’re here to help you turn your vision into reality. From onboarding top talent to managing payroll worldwide, our tools and expertise support your journey from initial start to impressive growth worldwide.
  
  Start anywhere. Grow everywhere. Forge your path to success at Remote.com.