SaaStr 048: Vidyard's Michael Litt on Building An Internal Sales Organisation & How To Assess Value Based Pricing

Michael Litt is the Founder & CEO @ Vidyard the video intelligence platform that allows you to create, measure and strengthen engagement of your video content. Vidyard are based in Canada and have raised over $60m in VC funding from the likes of Battery Ventures, Bessemer, SoftTech, Salesforce Ventures, some incredible names there and the list goes on but I would like to say a  huge thanks to Matt Garrett @ Salesforce Ventures for making the intro.

In Today's Show with Michael We Discuss

 

• How did Michael come to found Vidyard, as Paul Graham described, ‘The Google For Business’?

• How does Michael assess value based pricing and how has his views transition with the growth of Vidyard?

• What does Vidyard’s internal sales organisation look like? How does Michael look to optimise this structure?

• How does Michael view the utility of the freemium model? What are the inherent advantages and disadvantages that need to be considered?

In a round we call the 60 Second Saastr, we also hear:

1. Productivity tips and tricks?
2. Cool hobbies, what are they?
3. Fave SaaS material?

If you would like to find out more about the show and the guests presented you can follow us on Twitter here:

• Jason Lemkin
• Harry Stebbings
• Saastr
• Michael Litt