Going viral isn’t a strategy – it’s an outcome of the right video at the right cultural moment.

But that said, Tod’s agency hits it out of the park more often than most. Engaging with audiences in an attention economy has always been important – and challenging – but things are being brought to a whole new level with COVID19.  

Today we’re speaking to Tod Plotkin about how his agency reliably delivers emotion and viewer engagement.

Lockdown. Quarantine. One day indistinguishable from the next.

After spending so much time at home, how are young consumers feeling about the place they call home?

What’s changed? What hasn’t?

YPulse, the leading authority on GenZ and Millennial opinions and behaviors, has just released a new trend report on consumer attitudes about home sweet home.

Over the past 7 years, Daniel Cheetham has focused on innovation and built, from the ground up, a technology and innovation offering at Happy Finish.

His team of engineers, scientists, storytellers and artists have made Happy Finish known as world leaders in the creation of immersive experiences across AR, VR & MR and in utilizing AI for creative content purposes.

In this episode Daniel speaks about innovation and how to harness AI, AR, VR & MR to better connect and engage with consumers.

Josh Sternberg. Josh Sternberg is a journalist covering media, tech and business. Most recently, he was the Media and Tech Editor at Adweek.

He’s currently editor of The Media Nut, a newsletter for all legs of the media industry stool: brands, publishers, agencies and ad tech.

Today's conversation digs deep into brand studios, digital publishing & the current state of the media landscape.