A conversation with Dr. Sourjo Mukherjee, an Assistant Professor at Audencia Business School and consumer researcher who specializes in behavioral issues in marketing.

This episode focuses on brand activism and its impact on consumer behavior.

John Wanamaker (1838 – 1922) famously said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”

In this episode media and tech journalist Josh Sternberg tackles the thorny issue of whether or not the $325B business of digital advertising … actually works.

Winter holiday spending accounts for the largest share of consumer spending and last year was the first holiday season that retail sales hit (and surpassed) the trillion-dollar mark. Despite the increasing trend for consumers to use e-commerce, brick and mortar revenue comprised $869.4B of the 2019 season’s total revenue.

What can we expect in 2020?

This interview explores what consumers are planning for the holidays and what it means for brands.

Today we’re speaking with Rick Lane a strategic advisor and the CEO of Iggy Ventures LLC.

He’s an expert on the future of work, looking at how a range of technologies are fusing the physical, digital and biological worlds and how they impact all disciplines, economies and industries.

Our conversation focuses on Section 230 of the 1996 Telecommunications Act.

Viktoria Degtar is the Global Chief Revenue Officer at Time, Maya Draisin its SVP of progress marketing and Radhika Prakash the SVP of Brand and Strategy. Together these three impressive women form part of Time’s Sales and Marketing leadership team.

For almost a century, Time has been one of the most important cultural voices in the United States. This team is working together to make sure it continues to play a pivotal role in the cultural conversation of the next 100.