UN 239 - IJRM. Influencers & the Impact of Ad Disclosures.

Brands are increasingly leaning into influencer marketing. As with most things, digital regulations lag real world scenarios and the guidelines around advertising content disclosure vary.    

Today we’re speaking with Alexander Edeling and Zeynep Karagür about their research in to how, why and when ad disclosure matters for influencer marketing.

Topics include:

• How ad disclosure impacts consumer engagement with branded content.
• The factors that marketing practitioners should consider when selecting one influencer over another.
• What the data means for how marketing practitioners work with influencers.