Apr 28, 2017
In this episode, Devi chats with Deborah Ager about building a brand around your story. Deborah helps small businesses and nonprofits craft their business story to sparkle in the "Sea of Blah", so they can build brand believers and income. If you are looking to craft your story to build your business or create a book, a signature speech, a framework, a product or any other aspect of your brand, this episode is for you!
Devi and Deborah Discuss:
- How to identity the right story to brand your business
- Creating and publishing a literary magazine
- Highlighting your "weirdness" to separate yourself and your brand
- Deborah's Signature Story Lab Blueprint for creating your brand story
- Psychographics and Demographics
- The “I Believe” exercise
- The power of story to promote you, even when you are not physically present
- Finding your pathway for building your brand around your story
- Deborah's proven 5 step Book Activation Process
- The myth of “writer’s block” and what it is really about
- Self publishing vs “Traditional” publishing
- Shortening the sales cycle of your services through authorship
- Managing your time as an author
- How much time should you set aside for completing your book
- Operating in “sprints”
- How soon you should bring on an editor and why
- Developmental editing
- What types of contracts to consider for your book creation process
- What to consider if you want to create a magazine
- Testing your messaging and stories
- How to use your intuition for your writing process
- and more...
More about Deborah:
Deborah believes in serving those who serve humanity. She helps small businesses and nonprofits craft their business story to sparkle in the "Sea of Blah", so they can build brand believers and income.
With 15 years of marketing, writing, and business experience, she brings a powerful combination to her work with clients. Her results can look like increased leads for your business, more speaking opportunities and referrals for you, and copywriting that converts.
Connect with Deborah @ RadiantMediaLabs.com and get support in her free community.