253: The Business of Real Estate with Global Investor, Alicia Jarrett

This week’s Misfit Entrepreneur is Alicia Jarrett. Alicia is your quintessential entrepreneur. She is an international real estate investor with offices in Australia and the US, an educator, and founder of multiple companies including SuperCharged Offers and Global Citizens HQ which includes multiple other brands in its holdings.

She left a 6-figure job to start her own businesses and as she says “build something great.” And now years later she has done so and has also founded groups to foster women in leadership around the world. I can’t wait to dig into all of this with her and get her best advice on how to succeed in real estate investing, so let’s get to it.

www.Superchargedoffers.com

888-538-5478

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Alicia and her partner Matthew have had great careers. Alicia was in HR and consulting for 18 years and Matt has a background in global transportation and systems. Things were going great in their 6 figure jobs. About a decade ago, Alicia started thinking there was something bigger she should be doing. Why was she there? Why was she was in this job? She loved what she did, but knew there was something bigger out there. So she started a consulting practice focused on leadership and developing people. At the same time, Matt and Alicia were doing some real estate investing. Investing in Australia was much different and limiting compared to the US.

They were doing fix and flips and rentals, but asked what could do they by combining their skills and building something bigger for themselves. The goal was to build a business they can do anywhere in the world. They ended up landing in the US doing fix and flips from Australia. They had some successes and some failures.

They then worked to combined their talents utilize data in a bigger way. They figured out a process for how to wholesale land and invest. As they had success, they decided to go further and better automate their marketing and lead generation creating their SuperCharged offers platform. This led to other businesses being created to help build their companies as they are today.

Tell us about your strategy, system, and what you do…

• Land Scouts is a business that buys off market land usually from estates or that people have owned for long periods of time and have not done anything with it.
• A lot of realtors don’t want to deal in land
• There is a need for a service to help sell the land and/or get problems fixed so the land can be sold.
• Alicia will buy and hold and/or buy and flip.
• They also help with financing working the seller and seller financing.
• The Supercharged Offers business helps generate the leads for the land deals.
• Alicia and Matt are obsessed with data and have developed a science on gathering and filtering the data to find the best opportunities.
• They then market through omnichannel to those opportunities.
• 6 D’s- Data, Direct Mail, Digital, Design of everything in the language of the customer, Demographics, Done for you.

This discussion is the bulk of the episode, so it’s best to listen…

What is your take on the current real estate market?

• It feels like history is repeating itself.
• Alicia is doubling down and marketing hard.
• Alicia is using data to help with market sentiment looking at the last 2 years of sales trends.
• The market sentiment is shifting with people paying more and more above market value.
• Getting good properties is harder because the sellers are in control, so you really need to be looking at the data to adjust offers accordingly.
• Traditionally 10% of people in the US move every year…that has changed and is a higher percentage during Covid
• The trend is out of the cities and to find more suburban life.

What are you doing to prepare for when this real estate bubble ends?

• You have to look at pivoting your strategies
• You cannot do nothing.
• You have to be prepared.
• If you wait to act, by the time the shift has happened, it is too late.
• Demand will shift as those that wanted to get land or move from the cities will and that demand will dry up. ​

Tell us about the B-RAFT method for leadership…

• People don’t leave jobs, people leave people.
• B- What are the clearly defined boundaries for your team. The boundaries that help them grow and develop.
• R-Right relationships in place
• A- Accountability. Put processes in place to define and drive accountability.
• F – Feedback. You have to be good a giving feedback as a leader. Feedback is not always about telling someone. It is about a leader asking good questions.
• T- Trust. This is the basis of a team. Empower people and set expectations.

 

Best quote: Do things that scare you. Do the things that make you cringe a little.

 

Alicia's Misfit 3:

1. Never, ever stop learning. Put your learning into action.
2. Do things that scare you. Do the things that make you cringe a little.
3. Listen to your gut and your inner voice.

 

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