Sep 9, 2025
In this episode of Voices of Otolaryngology, host Rahul Shah,
MD, MBA, talks with Srinivas R. Kaza, MD, a veteran
otolaryngologist from Rochester, New York, who leads by example
when it comes to creative, resourceful practice growth
through marketing and reputation management. Dr. Kaza
explains how his group leverages word-of-mouth, Google reviews,
patient feedback, and targeted outreach to referring doctors.
Dr. Kaza breaks down lessons from his panel presentation at the
2025 AAO-HNS/F OTO Forum on how practices can tailor their
marketing strategies based on budget, market size, and local
needs.
Listeners will also hear tips on handling negative reviews,
building loyalty through authentic engagement, and why focusing on
the Four A’s—affability, availability, accountability, and
ability—creates a lasting flywheel of growth.