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  2. Experiences, Engagement, and Marketing | Adriana Usvat

Experiences, Engagement, and Marketing | Adriana Usvat

Apr 22, 2022

Adriana Usvat is the managing partner for FLC Group, a marketing services agency based in Dubai that’s focused on consumer engagement and experiences. Listen in as Adriana shares her story of how FLC Group was started in 2008, in the midst of the recession. Overcoming obstacles and managing growth during such a tumultuous time was no easy feat. Today, FLC Group is one of the best marketing and event management agencies in Dubai. Tune in!

Timestamped show notes
02:20 - Adriana’s Origin Story
05:33 - Why hire Adriana’s FLC Group
07:58 - Marketing vs Sales
08:50 - Opportunity during recession
10:53 - Simple changes
13:32 - An outside perspective
14:43 - Engagement, simplicity, awareness
17:25 - Fostering creativity
21:47 - Honesty is the biggest form of loyalty
23:16 - Marketing in 2022
26:42 - Seamless online and on-ground experience
28:38 - Humor and surprise 
32:41 - Challenges with clients
35:53 - Video marketing
37:36 - Habits
42:45 - Advice for aspiring female entrepreneurs

Links
FLC Group: https://flc-me.com/