Preview Mode Links will not work in preview mode

Nov 11, 2022

Today on the show Allison sits down with founder and CEO of NeuroGym, John Assaraf. John and Allison talk about how John got to where he is today and what he had to overcome to get there. John talks about his youth and how he doubted himself, how smart he was, and his capabilities in business. It was only when he met his mentor, Alan Brown, that he saw the true potential in himself.


John tells us the similarities between being successful by working on the right things and solving a Rubik's cube. They also discuss how we can create long-term, sustainable habits that will break through the barriers we’ve artificially created for ourselves, but it won’t be easy.


Topics Include:

  • Where John’s career motivation comes from
  • The one question that will determine your success
  • Learning to cold call
  • How cold calling influenced John as a businessman
  • John’s biggest lessons in building several successful companies
  • Why so many people struggle to ask for help
  • Working with the brain at NeuroGym
  • How can we break through the wall when we’re stuck?
  • Practices to put into place to overcome blockages
  • The power of the law of attraction
  • And much more…


John Assaraf is the Founder & CEO of NeuroGym, a company dedicated to using the most advanced technologies and evidence-based brain training methods to help individuals unleash their full potential and maximize their results. 


John is a behavioral neuroscience researcher, mentor, advisor, and philanthropist. He has founded five multimillion-dollar companies, he’s one of the world’s leading behavioral & mindset experts. He hosts several training courses online, such as Brain-A-Thon Weekend Training, Fear Training, Weight loss Training, and Procrastination Training.


Mentioned in the Episode:


NeuroGym Website -

Personal Website -

Linkedin -

Instagram -

Twitter -

Facebook -

Books -



If you’re a CEO or Founder and ready to build a scalable company that can thrive without you, join Allison for a FREE masterclass to learn the 5 Critical Phases You MUST Know to scale to 8-Figures and beyond. Head over to to secure your seat today.